Does Your Brand Need Innovation or Growth?

By: Anthony J James LinkedIn Agency Publisher of the Year, Asia Pacific

LinkedIn: https://au.linkedin.com/in/ajjames Twitter: @ajinnovator

IT'SOFFICIAL-Innova(onisthemostIMPORTANTandOVERUSEDword(inAmerica)claimedWired,probablyworldwide(ifyouaskme).

Itisabuzzwordthatseemstogoinandoutoffashion.Todayitiss(llthemantraofmanybrands.Therearecountlessconferences,blogs,ar(cles,awardsandhack-a-thonsdedicatedtoinnova(on.Manycompanieshavesetupinnova(onlabstoencouragetheiremployeestocomeupwithideasortobuildandtestconceptsin-house.Andthebigendoftownbrands--thinkApplevSamsungvGoogle--jockeyforthecovetedinnova(on(tle.

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

Inmyrole,Icancon(nuetoevangeliseinnova(on,orIcantryandmoveitfrombuzzwordtoacultureingrainedwithinatruefocusonfindingsolu7onstotheproblemsworthsolving.Todothisitneedstobedemys(fied,talkedaboutinsimpleterms,inwaysthatarenotonlyunderstandablebutdemonstrable,andmostimportantlyencouragedwithintheagencymodel.

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

AquickGooglesearchwilluncoveraplethoraofdefini(ons,fromeconomiststoauthors,bloggers,CEOs,CIOs,CTOstoconsultants.Youwillalsofindendlessvaria(onsoftheword.Herearesixcommonlyuseddefini(ons:

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

•  Front-endInnova<on,IhavebeenalongstandingmemberofthisLinkedInGroup.It’sbeendefinedastheprocessofmakingsenseofinsightstoiden(fyneedsandopportuni(esthatwillthenleadtothecrea(onofideas,conceptsandprototypes-someofthembeingdevelopedfurthertocons(tutethefinalinnova(on.

•  YoumighthaveheardaboutEfficiencyInnova<on,whichisaboutcrea(ngaprocessthatincreasesefficiencyforboththeconsumerandthecompany(thinkaboutAmazon’sdistribu(onprocess–andnonotdrones!).

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

•  Disrup<veInnova<oncurrentlyoneofthetop-trendingbuzz-phrasesatthemoment.Youcanreadmyinterviewswithsomeofthebestthinkersinthisspacehere.Thisistheno(onthatcrea(ngsomethingcompletelynewwillradicallychange(ordisrupt)theenvironmentinwhichitoperates.Thisisthetypeofinnova(onthatmanybelievecanrevampanen(remarketorcategory-thatcouldchangethewaypeopleinteractwithaproduct,serviceorbrand-thatcouldinfluencebehavioursandinspiretrends,butthatcouldalsochangethewayacompanyoperates.Disrup(veinnova(ondoesnotalwaysmeetaneed,butsome(mescreatesone.

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

•  BreakthroughInnova<onbringsanewvalueproposi(ontothemarketandisaboldmovemadebyabrandthatwantstobreakawayfromthestatusquo.Itusuallyappearstobetheoneandidealsolu(ontoanexis(ngneedorprobleminthemarket.

•  CoreInnova<onisaboutintroducingchangetosomethingthatalreadyexistsandthatthebranddecidestocapitaliseon.Itisaninnova(onthatwillsitattheheartofthebusinessofferingandwilleitherbringimprovementstoanexis(ngproductorservice,oraKractnewusers.

•  ThenthereisSustainedInnova<on,whichreferstoabrand’srealcommitmenttochange.Thisrequiresastrongandrelevantculture,aswellasemployeeswhoareac(velyinvolvedinthecrea(on,sharinganddevelopmentofideaswithinthecompany.

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

Tome,innova(onencapsulatesalloftheabovedefini(onsandsomuchmore.Sometalkaboutinnova(onintermsofrequirements,othersintermsofoutput(disrup(on,breakthrough,transforma(on).IfindmoreanmorewhenImeetwithclients,Italklessaboutinnova(onandmoreabout

businesssolu(ons:

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

Businessneedstothinklessaboutpu]ngalabelontheirinnova(on,andfocusondeliveringbrilliantsolu(onstomeettheirclients’problems.Istronglyassociateinnova(onwithcollabora(oninvolvingawiderangeofstakeholders,crea(vethinkersandtechnologists.Themostsuccessfulcollabora(onsbringtogetherawideanddiverserangeofpeople-from,clients,consumersortheusers-audience,industryexpertsandeventrend-spoKers-tomakesurethefinalsolu(onisnotjustanideaforanideas-sake,butisdeeplyrootedinconsumerneeds.Ul(matelydeliveringgrowthforthecompany.

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

Innova(onshouldbefun,open,genuine,some(messmall.Itneedsopenmindsandcollabora(on.Itdefinitelydoesnotneedalabel.Themostimportantthingisthatbusinessesrecognisetheneedforitandthenexperimentwiththeboundariesandwhattheyfeelcomfortablewith.

Forbrands,youragencies-therightagency-canplayabigroleinbringingfresh,crea(ve,newperspec(vesbuildingrealgrowthnotjustawareness.JustsayYEStoinnova(onratherthanspendingthe(meonanotherbrief.Ipromiseyouyou’llgettoabeKerplace.

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

By:AnthonyJJamesLinkedIn:hKps://au.linkedin.com/in/ajjamesTwiKer:@ajinnovator

Does Your Brand Need Innovation or Growth?

By: Anthony J James LinkedIn Agency Publisher of the Year, Asia Pacific

LinkedIn: https://au.linkedin.com/in/ajjames Twitter: @ajinnovator