"Does My Butt Look Big in This?" Emerging Trends in Social Commerce

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1 Emerging Trends in Social Commerce What’s Working & Why August 31 2010 Dr Paul Marsden Digital Ethnographer Syzygy Group

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The "Does My Butt Look Big in This" presentation on emerging trends in social commerce - what works and why. Presented at the Social Media Conference - Wiesbaden August 31, 2010

Transcript of "Does My Butt Look Big in This?" Emerging Trends in Social Commerce

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Emerging Trends in Social CommerceWhat’s Working & Why

August 31 2010

Dr Paul MarsdenDigital Ethnographer

Syzygy Group

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mediasocial

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social commerce

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“if I had to guess social commerce is the next area to

really blow up"

Mark ZuckerbergAugust 23rd 2010

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Meet Blair | Social Commerce Star - “Haul Video” Queen

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Meet Blair | Social Commerce Star - “Haul Video” Queen

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Social Commerce | Helping people connect where they buy, and buy where they connect

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social media + e-commerce

social commerce

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Social Commerce | Solving the Social Media ROI issue

ROIMoney In Money Out

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ationconvers

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ionconvers

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ionconvers

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-commercee

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-commercef

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Social Commerce | Solving the Social Media ROI issue...

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Social Commerce | Solving the Social Media ROI issue...

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Social Commerce | Solving the Social Media ROI issue...

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Social Commerce |Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem

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Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem

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Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions

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Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions

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“A wise man learns by the experience of others; a fool, by his own”

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Social Commerce | Emerging Trends

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Emerging Social Commerce Trend 1Beyond E-Commerce - O2S (Online 2 Store / LBS)

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Emerging Social Commerce Trend 2Beyond Acquisition - Loyalty Platform

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Emerging Social Commerce Trend 3F-Commerce “Tryvertising” Campaign Stores

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Emerging Social Commerce Trend 4F-Commerce@Everywhere

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Emerging Social Commerce Trend 5Twitter Deal Feeds Evolve

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Emerging Social Commerce Trend 6Brands@Social Commerce

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Emerging Social Commerce Trend 7Integration: Social Commerce as Event Shopping

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the social commerce sweet-spot

Social Media ROI

Shopping with Social Intelligence

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Danke schön!www.socialcommercetoday.com

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