Managing and measuring your social media activities using Hootsuite - October 2014
Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media...
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Hello THERE!
Transcript of Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media...
Hello THERE!
GoogledSOCIAL MEDIA?
7,080,000,000RESULTS
ABOUT
Social Media WHAT CAN YOU LEARN ABOUT
Social Media content creationHow to use Facebook How many hashtags can I use on Instagram?What's a Twitter list?How often should I post? What is an algorithm? Should I do live video? How to post a photo Is google+ dead? How to get more likes on Facebook? What photos should I post on Instagram?Does LinkedIn work? Social media content calendar What is Hootsuite?Social media campaign ideasDo competitions work on Twitter? How to build a brand on Instagram What are the advantages of social media? Is Facebook advertising any good? What analytics should I look at? Do I need a Facebook page? How do I find my audience on social media? How do I create an event in Facebook? What is a mention on Twitter? What is influencer marketing?What is the header size on Facebook? Is Pinterest just for women?How do I post on LinkedIn? What is a GIF?What is a bot?Can I DM my audience?How do I get more interaction on Instagram?What is a impression?How do I get more followers on Twitter?How do I find an influencer on Instagram
How do I spot a fake influencer? How do I get more likes on my posts? When should I post on Twitter?Can I use images for google on social media? What is Facebook advertising? What is pinned post? What is a insta story?What social media platform should I be on?What is a Twitter moment?What is snapchat?How much does it cost to advertise? What size image should I put on Pinterest?What is a social media avatar? Can I do a like and share competition How do I optimization my Facebook profile?What is a LinkedIn all star? Is snapchat just for kidsHow many followers should I have?What is a Facebook pixel?What is a social media strategy? How do I get more Instagram followers? What is a chat bot?Do quotes work on Facebook?What should I post?What are the rules of Twitter Should I be doing remarketing ads?Should I advertise on LinkedIn?What are Twitter polls?What is Buffer? What is a trending topic? How do I go viral?What is messenger marketing?What are remarketing ads? What is LinkedIn premium What is a Twitter chat?
How do I schedule posts?What is a Twitter handle?What is a boomerang? What is social media?What is a wallpaper? Can I post a video on LinkedIn?What type of content should I share?How can I make a video on my phone?Is Twitter just B2B? Do I have to be on every social network?Do my social media handles have to be consistent?What's the difference between a like and a flow?Does social media effect SEO?Should I follow lots of people on Twitter?How do I get the swipe up feature on Instagram?Do I need an editorial calendar?How do I work out my ROI?Should I get someone to do my social media?Should I schedule on social media Is social media a fad?What is a native video?What’s the best time to post?How do I go live on Instagram? Should I tag a location in my Instagram picture?How do I increase my engagement? How can I like other pages on Facebook?Should I buy followers? What is a hashtag?Should I be on Twitter? Is LinkedIn just for people finding a job? Can I use Instagram on my computer?What is a DM?What posts perform best on Facebook?Should I link all my social media? What is a retweet?
amazingSOCIAL MEDIA IS
RaiseBRAND AWARENESS
website trafficDRIVE
EngageYOUR AUDIENCE
problem?SO, WHAT’S THE
followers into customer? DO WE NEED TO WORRY ABOUT CONVERTING
IntroducingTWO FRIENDS
ONLINE ART MEMBERSHIPINSTAGRAM
“Kathryn” “We sell houses” Ø Beautiful images
Ø Creative Insta-stories
Ø Hashtag research
Ø She uses GIFS, geo-locations, hashtags,
mentions etc
Ø Regular interaction, proactive likes/comments
Ø Consistent
FOLLOWERS – 215k
ESTATE AGENT FACEBOOK
Ø Engaged audience
Ø Growing following
Ø Consistently posting
Ø Shared local information
Ø Using competitions
Ø Teaming up with other local businesses
Ø Lots of interaction
WEEKLY ENGAGEMENT – 100’s
“Kathryn” ACCOUNT HACKED AND WIPED
“We Sell Houses”BROKE A T&C PUT IN FACEBOOK JAIL!
YOUR SOCIAL MEDIA FOLLOWING DOES NOT
BELONG TO YOU!
I love FUNNELS | FLOW CHARTS | CONVERSION MARKETING | SALES PROCESSES | ROI
GetSEEN
GetEMAILS
GetSALES
GetFANS
Social Media content creation How to use Facebook How many hashtags can I use on Instagram?What's a Twitter list?How often should I post? What is an algorithm? Should I do live video? How to post a photo Is google+ dead? How to get more likes on Facebook? What photos should I post on Instagram?Does LinkedIn work? Social media content calendar What is Hootsuite?Social media campaign ideasDo competitions work on Twitter? How to build a brand on Instagram What are the advantages of social media? Is Facebook advertising any good? What analytics should I look at? Do I need a Facebook page? How do I find my audience on social media? How do I create an event in Facebook? What is a mention on Twitter? What is influencer marketing?What is the header size on Facebook? Is Pinterest just for women?How do I post on LinkedIn? What is a GIF?What is a bot?Can I DM my audience?How do I get more interaction on Instagram?What is a impression?How do I get more followers on Twitter?How do I find an influencer on Instagram
How do I spot a fake influencer? How do I get more likes on my posts? When should I post on Twitter?Can I use images for google on social media? What is Facebook advertising? What is pinned post? What is a insta story?What social media platform should I be on?What is a Twitter moment?What is snapchat?How much does it cost to advertise? What size image should I put on Pinterest?What is a social media avatar? Can I do a like and share competition How do I optimization my Facebook profile?What is a LinkedIn all star? Is snapchat just for kidsHow many followers should I have?What is a Facebook pixel?What is a social media strategy? How do I get more Instagram followers? What is a chat bot?Do quotes work on Facebook?What should I post?What are the rules of Twitter Should I be doing remarketing ads?Should I advertise on LinkedIn?What are Twitter polls?What is Buffer? What is a trending topic? How do I go viral?What is messenger marketing?What are remarketing ads? What is LinkedIn premium What is a Twitter chat?
How do I schedule posts?What is a Twitter handle?What is a boomerang? What is social media?What is a wallpaper? Can I post a video on LinkedIn?What type of content should I share?How can I make a video on my phone?Is Twitter just B2B? Do I have to be on every social network?Do my social media handles have to be consistent?What's the difference between a like and a flow?Does social media effect SEO?Should I follow lots of people on Twitter?How do I get the swipe up feature on Instagram?Do I need an editorial calendar?How do I work out my ROI?Should I get someone to do my social media?Should I schedule on social media Is social media a fad?What is a native video?What’s the best time to post?How do I go live on Instagram? Should I tag a location in my Instagram picture?How do I increase my engagement? How can I like other pages on Facebook?Should I buy followers? What is a hashtag?Should I be on Twitter? Is LinkedIn just for people finding a job? Can I use Instagram on my computer?What is a DM?What posts perform best on Facebook?Should I link all my social media? What is a retweet?
GetSEEN
GetEMAILS
GetSALES
GetFANS
GetSEEN
GetEMAILS
GetSALES
GetFANS
dead?IS EMAIL MARKETING
In short...NO!
IN YOUR INBOX!
algorithmTHERE IS NO
1. Constant changing platforms
2.Not our data
3. Saturated platforms
4. It’s another tool to reach your audience
How DO WE CONVERT THEM?
Starting at ZERO
What did I do?Email list from 0 – 800
1……………………………………..……………………42
3
Offer promotion
How DID I DO IT?
5
An irresistible offer
Convince them
Deliver the offer
Nurture and delight
AN IRRESISTIBLE OFFER
1.
o Get clear on who you are talking to
o Get clear on who you are talking to
o Listen to what they need
o Get clear on who you are talking to
o Listen to what they need
o Give them what they want
o Get clear on who you are talking to
o Listen to what they need
o Give them what they want
o Create your lead magnet
Lead magnets CHEAT SHEETS | CHECKLISTS | VIDEO TRAINING | HOW TO GUIDE | SWIPE FILE | TOOL KIT | E-BOOK | REPORT
ü Low investment
ü Answers their pain point
ü Shows you are an expert
ü Be specific
ü Too good to give away
Lead magnet
OFFER PROMOTION2.
o Post on social media
o Website pop up
o Email signature
o Use your regular content
o Talk about it everywhere
Facebook ADVERTS
o Audience
o Headline
o Main text
o Image / video
o CTA
3. CONVINCE THEM
The LANDING PAGE
o CTA
o Consistency
o Show them what they get
o What it will do for them
o Ask for details
4. DELIVER THE OFFER
Here’s your...o Thank you page
o Email the lead magnet
o Automation
o Use tags
5. NURTURE AND DELIGHT
What next...o Follow up sequence
o 1 CTA in each email
o Aim to find out more
o Give them another offer
&REVIEW LEARN
The stats...o Cost per conversion
o Landing page conversion %
o Email opens
The stats...
£0.39 74% 67%(51% click)
The systems...
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