Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media...

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Hello THERE!

Transcript of Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media...

Page 1: Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media campaign ideas Do competitions work on Twitter? How to build a brand on Instagram What

Hello THERE!

Page 2: Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media campaign ideas Do competitions work on Twitter? How to build a brand on Instagram What

GoogledSOCIAL MEDIA?

Page 3: Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media campaign ideas Do competitions work on Twitter? How to build a brand on Instagram What

7,080,000,000RESULTS

ABOUT

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Social Media WHAT CAN YOU LEARN ABOUT

Page 5: Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media campaign ideas Do competitions work on Twitter? How to build a brand on Instagram What

Social Media content creationHow to use Facebook How many hashtags can I use on Instagram?What's a Twitter list?How often should I post? What is an algorithm? Should I do live video? How to post a photo Is google+ dead? How to get more likes on Facebook? What photos should I post on Instagram?Does LinkedIn work? Social media content calendar What is Hootsuite?Social media campaign ideasDo competitions work on Twitter? How to build a brand on Instagram What are the advantages of social media? Is Facebook advertising any good? What analytics should I look at? Do I need a Facebook page? How do I find my audience on social media? How do I create an event in Facebook? What is a mention on Twitter? What is influencer marketing?What is the header size on Facebook? Is Pinterest just for women?How do I post on LinkedIn? What is a GIF?What is a bot?Can I DM my audience?How do I get more interaction on Instagram?What is a impression?How do I get more followers on Twitter?How do I find an influencer on Instagram

How do I spot a fake influencer? How do I get more likes on my posts? When should I post on Twitter?Can I use images for google on social media? What is Facebook advertising? What is pinned post? What is a insta story?What social media platform should I be on?What is a Twitter moment?What is snapchat?How much does it cost to advertise? What size image should I put on Pinterest?What is a social media avatar? Can I do a like and share competition How do I optimization my Facebook profile?What is a LinkedIn all star? Is snapchat just for kidsHow many followers should I have?What is a Facebook pixel?What is a social media strategy? How do I get more Instagram followers? What is a chat bot?Do quotes work on Facebook?What should I post?What are the rules of Twitter Should I be doing remarketing ads?Should I advertise on LinkedIn?What are Twitter polls?What is Buffer? What is a trending topic? How do I go viral?What is messenger marketing?What are remarketing ads? What is LinkedIn premium What is a Twitter chat?

How do I schedule posts?What is a Twitter handle?What is a boomerang? What is social media?What is a wallpaper? Can I post a video on LinkedIn?What type of content should I share?How can I make a video on my phone?Is Twitter just B2B? Do I have to be on every social network?Do my social media handles have to be consistent?What's the difference between a like and a flow?Does social media effect SEO?Should I follow lots of people on Twitter?How do I get the swipe up feature on Instagram?Do I need an editorial calendar?How do I work out my ROI?Should I get someone to do my social media?Should I schedule on social media Is social media a fad?What is a native video?What’s the best time to post?How do I go live on Instagram? Should I tag a location in my Instagram picture?How do I increase my engagement? How can I like other pages on Facebook?Should I buy followers? What is a hashtag?Should I be on Twitter? Is LinkedIn just for people finding a job? Can I use Instagram on my computer?What is a DM?What posts perform best on Facebook?Should I link all my social media? What is a retweet?

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amazingSOCIAL MEDIA IS

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RaiseBRAND AWARENESS

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website trafficDRIVE

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EngageYOUR AUDIENCE

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problem?SO, WHAT’S THE

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followers into customer? DO WE NEED TO WORRY ABOUT CONVERTING

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IntroducingTWO FRIENDS

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ONLINE ART MEMBERSHIPINSTAGRAM

“Kathryn” “We sell houses” Ø Beautiful images

Ø Creative Insta-stories

Ø Hashtag research

Ø She uses GIFS, geo-locations, hashtags,

mentions etc

Ø Regular interaction, proactive likes/comments

Ø Consistent

FOLLOWERS – 215k

ESTATE AGENT FACEBOOK

Ø Engaged audience

Ø Growing following

Ø Consistently posting

Ø Shared local information

Ø Using competitions

Ø Teaming up with other local businesses

Ø Lots of interaction

WEEKLY ENGAGEMENT – 100’s

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“Kathryn” ACCOUNT HACKED AND WIPED

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“We Sell Houses”BROKE A T&C PUT IN FACEBOOK JAIL!

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YOUR SOCIAL MEDIA FOLLOWING DOES NOT

BELONG TO YOU!

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I love FUNNELS | FLOW CHARTS | CONVERSION MARKETING | SALES PROCESSES | ROI

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GetSEEN

GetEMAILS

GetSALES

GetFANS

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Social Media content creation How to use Facebook How many hashtags can I use on Instagram?What's a Twitter list?How often should I post? What is an algorithm? Should I do live video? How to post a photo Is google+ dead? How to get more likes on Facebook? What photos should I post on Instagram?Does LinkedIn work? Social media content calendar What is Hootsuite?Social media campaign ideasDo competitions work on Twitter? How to build a brand on Instagram What are the advantages of social media? Is Facebook advertising any good? What analytics should I look at? Do I need a Facebook page? How do I find my audience on social media? How do I create an event in Facebook? What is a mention on Twitter? What is influencer marketing?What is the header size on Facebook? Is Pinterest just for women?How do I post on LinkedIn? What is a GIF?What is a bot?Can I DM my audience?How do I get more interaction on Instagram?What is a impression?How do I get more followers on Twitter?How do I find an influencer on Instagram

How do I spot a fake influencer? How do I get more likes on my posts? When should I post on Twitter?Can I use images for google on social media? What is Facebook advertising? What is pinned post? What is a insta story?What social media platform should I be on?What is a Twitter moment?What is snapchat?How much does it cost to advertise? What size image should I put on Pinterest?What is a social media avatar? Can I do a like and share competition How do I optimization my Facebook profile?What is a LinkedIn all star? Is snapchat just for kidsHow many followers should I have?What is a Facebook pixel?What is a social media strategy? How do I get more Instagram followers? What is a chat bot?Do quotes work on Facebook?What should I post?What are the rules of Twitter Should I be doing remarketing ads?Should I advertise on LinkedIn?What are Twitter polls?What is Buffer? What is a trending topic? How do I go viral?What is messenger marketing?What are remarketing ads? What is LinkedIn premium What is a Twitter chat?

How do I schedule posts?What is a Twitter handle?What is a boomerang? What is social media?What is a wallpaper? Can I post a video on LinkedIn?What type of content should I share?How can I make a video on my phone?Is Twitter just B2B? Do I have to be on every social network?Do my social media handles have to be consistent?What's the difference between a like and a flow?Does social media effect SEO?Should I follow lots of people on Twitter?How do I get the swipe up feature on Instagram?Do I need an editorial calendar?How do I work out my ROI?Should I get someone to do my social media?Should I schedule on social media Is social media a fad?What is a native video?What’s the best time to post?How do I go live on Instagram? Should I tag a location in my Instagram picture?How do I increase my engagement? How can I like other pages on Facebook?Should I buy followers? What is a hashtag?Should I be on Twitter? Is LinkedIn just for people finding a job? Can I use Instagram on my computer?What is a DM?What posts perform best on Facebook?Should I link all my social media? What is a retweet?

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GetSEEN

GetEMAILS

GetSALES

GetFANS

Page 21: Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media campaign ideas Do competitions work on Twitter? How to build a brand on Instagram What

GetSEEN

GetEMAILS

GetSALES

GetFANS

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dead?IS EMAIL MARKETING

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In short...NO!

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IN YOUR INBOX!

algorithmTHERE IS NO

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1. Constant changing platforms

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2.Not our data

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3. Saturated platforms

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4. It’s another tool to reach your audience

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How DO WE CONVERT THEM?

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Starting at ZERO

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What did I do?Email list from 0 – 800

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1……………………………………..……………………42

3

Offer promotion

How DID I DO IT?

5

An irresistible offer

Convince them

Deliver the offer

Nurture and delight

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AN IRRESISTIBLE OFFER

1.

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o Get clear on who you are talking to

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o Get clear on who you are talking to

o Listen to what they need

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o Get clear on who you are talking to

o Listen to what they need

o Give them what they want

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o Get clear on who you are talking to

o Listen to what they need

o Give them what they want

o Create your lead magnet

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Lead magnets CHEAT SHEETS | CHECKLISTS | VIDEO TRAINING | HOW TO GUIDE | SWIPE FILE | TOOL KIT | E-BOOK | REPORT

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ü Low investment

ü Answers their pain point

ü Shows you are an expert

ü Be specific

ü Too good to give away

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Lead magnet

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OFFER PROMOTION2.

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o Post on social media

o Website pop up

o Email signature

o Use your regular content

o Talk about it everywhere

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Facebook ADVERTS

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o Audience

o Headline

o Main text

o Image / video

o CTA

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3. CONVINCE THEM

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The LANDING PAGE

o CTA

o Consistency

o Show them what they get

o What it will do for them

o Ask for details

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4. DELIVER THE OFFER

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Here’s your...o Thank you page

o Email the lead magnet

o Automation

o Use tags

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5. NURTURE AND DELIGHT

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What next...o Follow up sequence

o 1 CTA in each email

o Aim to find out more

o Give them another offer

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&REVIEW LEARN

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The stats...o Cost per conversion

o Landing page conversion %

o Email opens

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The stats...

£0.39 74% 67%(51% click)

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The systems...

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Want more?WWW.TERESAHEATHWAREING.COM

Page 56: Hello€¦ · Does LinkedIn work? Social media content calendar What is Hootsuite? Social media campaign ideas Do competitions work on Twitter? How to build a brand on Instagram What

Thank you Want more?

WWW.TERESAHEATHWAREING.COM