Does Google use Topical PageRank? If so how can you see it in action?
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Transcript of Does Google use Topical PageRank? If so how can you see it in action?
Does Google use Topical PageRank?
If so how can you see it in action?
Can we takeaway useful action points?
@tryMajestic
The BIG specialist search engine
Twitter has 500,000,000 Tweets per day on average
In the same day, Majestic crawls well over 2,000,000,000 NEW URLs (and sees 7 billion)
@tryMajestic
Why Categorize the Web?
Categorizing into topics prevents spam:http://maj.to/1yZOdW5 (TrustRank Paper)http://maj.to/1Bb1lHu (Stanford Paper)
Matt Cutts signalled Google might use Topical PageRank in 2014: http://maj.to/14LqFYk
@tryMajestic
Who is more popular on Twitter?
Use case: Finding influencers
Lady Gaga? Barack Obama?
Trust Flow
74Trust Flow
70
@majesticseo
Caveats
• Correlation is not Causation
• Majestic uses proprietary Topic calculation• SEMrush SERPs data may differ
• More on the caveats at– Blog.majestic.com tomorrow
@majesticseo
Takeaways
• Search Results are stronger it sites are categorized first
• Google has suggested their engineers have worked on “Topical Page Rank”
• There are correlations between rankings and topics
Strategies:• Build content around topical themes to
create hubs of authority or
• Change brand awareness around the keyword
@tryMajestic
Out of Trust Flows understandingReal insight into the world wide web from Majestic,the specialist search engine