Dods charted findings

Digital skills in central government

Source: Dods research for Claremont CommunicationsMethodology: online survey of 1,722 central government contacts in October 2013

In October 2013, Claremont Communications

commissioned Dods, a leading information provider to

the public sector, to conduct research into current

attitudes to social media in central government, and

barriers to use.

These findings are based on an online survey of 1,722

members of the Civil Service World network.



About one in five central government respondents uses social media for work

I do not use social media and I do not manage those who do

74%I use social

media in my role

18%

I am responsible for social media communications within my organisation

3%5%

I manage those who user social media



Social media will become more important to government

Much less important than today

Less important than today

As important as today

More important than today

Much more important than today

Q. How important do you think the use of social media will be for achieving your aims in 12 months' time? Please select the statement that most closely reflects your views



Social media promises the ability to reach audiences and get feedback quickly, at low costQ. How do you / would you like to use social media?



Within government, people tend to feel their organisations’ capacity to use social media is weak

Q. How would you rate your organisation’s level of skill in using social media?



Half of central government staff feel their own level of social media skill is low

Q. How would you rate your current level of skill in using social media on behalf of your organisation?



Just one in five feel confident their organisation can evaluate social media effectiveness

Q. How confident are you that your organisation understands how to measure the effectiveness of social media?



Access, policy and culture are barriers to social media useQ. To what extent are the following barriers to your organisation using social media as effectively as possible?



Are managers paying lip service to social media support?Q. To what extent do you agree with the following statements about attitudes to social media in your organisation?



The Digital Skills Gym is a flexible programme of

practical learning experiences and connections being

developed to help individuals grow their digital

communications skills in exactly the ways they need.

It is being developed by a group of trainers and practitioners in digital

communication, most of whom have a public or charity sector background, led

by Helpful Technology & Claremont Communications. We are working with a

small group of organisations to pilot the model in the first quarter of 2014.

For more details, contact Steph Gray or Simon Booth-Lucking on 020 3012

1024 or [email protected]

Dods charted findings

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