DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern...
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Transcript of DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern...
![Page 1: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/1.jpg)
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Expanding Your Universe:Add-ons Bring Social and Mobile into the Mix
Ryan SchwartzSr. Manager, Marketing Automation &
OperationsDocuSign
![Page 2: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/2.jpg)
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Part 1 – Going Social
![Page 3: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/3.jpg)
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Go Social with Eloqua
![Page 4: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/4.jpg)
#MMR
Add Cloud Components in 3 Steps
• Enable Cloud Components in your Environment
• Add the Cloud Component to your Landing Page
• Configure the Cloud Component
• Note: Additional details in Appendix
![Page 5: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/5.jpg)
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Live Example
http://esign.docusign.com/b2b-roundup-demo
![Page 6: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/6.jpg)
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Part 2 – Mobile Design
![Page 7: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/7.jpg)
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Two Primary Methods ofMobile Design
• Responsive Design– Layout of email automatically changes based off of
rendering device• Consistent Design– Layout of email is consistent across rendering
devices
![Page 8: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/8.jpg)
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Responsive Design
• Use one of the Eloqua Mobile Responsive Design Templates
• Comes pre-built with responsive CSS
![Page 9: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/9.jpg)
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Responsive Design Result
GmailiPhone
![Page 10: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/10.jpg)
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Consistent Design
• Simply add the following CSS to the Page Snippet Tools on the Email Designer Canvas.
<style type="text/css">html {-webkit-text-size-adjust:none}</style>
![Page 11: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/11.jpg)
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Consistent Design Result
Before After
![Page 12: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/12.jpg)
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• Ryan Schwartz• Sr. Manager, Marketing Automation &
Operations• DocuSign• @schwartzrw
![Page 13: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/13.jpg)
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Appendix: Additional Steps forCloud Connectors
• Required: Create an Eloqua Cloud Connector Loginhttps://cloudconnectors.eloqua.com/Default.aspx
• Optional: If you intend to use any Facebook components, you’ll need to create a Facebook Application through their Developer Portal.http://developers.facebook.com/
• Optional: If you intend to use the LinkedIn Sign In feature, you may want to consider creating a custom LinkedIn Application to control the thumbnail and title.http://developer.linkedin.com/
• Your Eloqua user must be a part of the API Users security group.
![Page 14: DocuSign's Eloqua Genius Ryan Schwartz on Using Social and Mobile with Eloqua - 2013 B2B Modern Marketing Roundup](https://reader033.fdocuments.us/reader033/viewer/2022042814/54c8c3594a795953758b45a8/html5/thumbnails/14.jpg)
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Appendix: Cloud ComponentsTips & Tricks
• While editing a landing page, the social components are not rendered, they instead use a sample image as a place-holder. If you adjust the design of the social component in the component’s configurations, these changes will not be displayed in the editor, you must look at the site in live mode to view the rendered social component, and adjust placement as necessary.
• When using a “sign in with” social component, use the “additional fields to ask” section to retrieve any additional parameters the component does not natively provide.
• At times the default container for a social component is smaller than the amount of space needed for that component, resize the container as needed so it renders properly.
• Social components do not copy when copying landing pages, so if you edit a social component after copying it from an original asset, it will modify the component on the original asset. You need to delete and re-add the social components.