DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the...

26
DOCUMENT RESUME ED 084 618 CS 500 517 TITLE Advanced Persuasive Speaking, English, Speech: 5114.112. INSTITUTION Dade County Public Schools, Miami, Fla. PUB DATE 72 NOTE 25p.; Authorized course' of instruction for the Quinmester Program EDRS PRICE DESCRIPTORS IDENTIFIERS ABSTRACT MF-$0.65 HC-$3.29 Curriculum Guides; Discourse Analysis; *Elective Subjects; *Motivation Techniques; Nonverbal Communication; *Persuasive Discourse; Publicize; Secondary Education; Speech Education; *Speeches; *Teaching Guides; Verbal Communication Minicourses; *Quinmester Program Developed as a high school quinmester unit on persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches of the Day," political speeches, TV commercials, and other types of speeches. Practical use of persuasive methods for school, community, county, state, and national election campaigns are emphasized. Range of subject matter covers (1) persuasion within the student's world; (2) analysis of audience; (3) persuasive verbal and nonverbal communication; (4) appeal to reason; and (5) appeal to emotions. The guide is arranged by performance objectives with the teaching strategies listed under each objective. Appended is a list of student and teacher resources including state-adopted textbooks, non-state-adopted supplementary materjals, films, records, and games. (HOD)

Transcript of DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the...

Page 1: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

DOCUMENT RESUME

ED 084 618 CS 500 517

TITLE Advanced Persuasive Speaking, English, Speech:5114.112.

INSTITUTION Dade County Public Schools, Miami, Fla.PUB DATE 72NOTE 25p.; Authorized course' of instruction for the

Quinmester Program

EDRS PRICEDESCRIPTORS

IDENTIFIERS

ABSTRACT

MF-$0.65 HC-$3.29Curriculum Guides; Discourse Analysis; *ElectiveSubjects; *Motivation Techniques; NonverbalCommunication; *Persuasive Discourse; Publicize;Secondary Education; Speech Education; *Speeches;*Teaching Guides; Verbal CommunicationMinicourses; *Quinmester Program

Developed as a high school quinmester unit onpersuasive speaking, this guide provides the teacher with teachingstrategies for a course which analyzes speeches from "Vital Speechesof the Day," political speeches, TV commercials, and other types ofspeeches. Practical use of persuasive methods for school, community,county, state, and national election campaigns are emphasized. Rangeof subject matter covers (1) persuasion within the student's world;(2) analysis of audience; (3) persuasive verbal and nonverbalcommunication; (4) appeal to reason; and (5) appeal to emotions. Theguide is arranged by performance objectives with the teachingstrategies listed under each objective. Appended is a list of studentand teacher resources including state-adopted textbooks,non-state-adopted supplementary materjals, films, records, and games.(HOD)

Page 2: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

US DEPAPIMI. NI OF IlEALIN.EDUCATION IT WEL F AWENATIONAL INSTITUTE CA

EDUCATION; '1 A N TI E.1 "'ICE IP 6- 1,,

S(iN

'A' : r t .',;;At . .4S11,;*.;

;TA ; ,.1 ;)P,.J 0%. c;.)I.IC,:

AUTHORIZED COURSE OF INSTRUCTION FOR THE

LANGUAGE ARTS

Advanced Persuasive Speaking.1\ 5114.112

5115.1265116.127517.14

0

DIVISION OF INSTRUCTION1971

FILMED FROM BEST AVAILABLE COPY

Page 3: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

az)

Co(:)

U1-11

ADVANCED PERSUASIVE SPEAKING

5114.1125115.1265116.1275175.14

English, Speech

DIVISION OF INSTRUCTIONDade County Public Schools

Miami, Florida1972

Page 4: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

DADE COUNTY SCHOOL BOARD

Mr. William Lehman, ChairmanMr. G. Holmes Braddock, Vice-Chairman

Mrs. Ethel BeckhamMrs. Crutcher Harrison

Mrs. Anna Brenner MeyersDr. Ben Sheppfrd

Mr. William H. TIrner

Dr. E. L. Whigham, Superintendent of SchoolsDade County Public Schools

Miami, Florida 33132

Published by the Dade County School Board

Page 5: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

CourseNumber5114.1125115.1265116.1275175.14

COURSE TITLE: ADVANCED PERSUASIVE SPEAKING

COURSE DESCRIPTION: An analysis of speeches fromVital S eeches of the Dav, political speeches, TVcommerc a s, andOt Fer types of speeches. Practi-cal use of persuasive methods for school, community,county, state, and national campaigns in electionsare emphasized.

I. PERFORMANCE OBJECTIVES

A. Students will explore in depth persuasion in their ownlives and the world around them.

B. Students will analyze the psychology of individualsand groups, adapting their persuasive speaking to theparticular audience.

C. Students will demonstrate effective verbal and non-verbal persuasion.

D. Students will critically examine previously formulated'appeals to reason.

E. Students will present for discussion appeals to emotion.

II. COURSE CONTENT

A. Rationale

ADVANCED PERSUASIVE SPEAKING is an opportunity for thestudent to make a concentrated analysis of persuasionand to develop further the skills of persuasive speak-ing. However, skill and knowledge of persuasion is notsufficient for today's youth; they must understand whythey feel compelled to use these skills. Studentsshould be urged to probe and question within themselvesuntil they discbver their true convictions. Examiningthe reasons for beliefs is a necessity. Students mustask if they have a conviction because of influence frompeers, religion, reason, or moral upbringing. Discover-ing the source of the conviction is as vital to thestudent as the conviction itself.

Page 6: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

To be encouraged to determine, analyze, and persist intheir beliefs, students must realize their efforts cancount in their society. Persuasive endeavors must bedirected toward the school, community, county, and evennational levels in ways that might bring about somechange. Persuasion need not be limited to the class-

room. At the beginning of the course, as students aredrawn to some area of concern, they should be allowedto focus their persuasive efforts on that cause. It

is when students have a legitimate need for sharpeningpersuasive skills that they are most receptive to teach-ing strategies, activities, and outside work.

B. Range of subject matter

1. Persuasion within the student's world

a. Beliefs about which the student wants to per-suade

b. Courageous men and women who have been effec-tive persuaders

c. Areas of persuasion

(1) Politics(2) Advertising(3) Religion(4) Mass media

2. Analysis of audience

a. Listening and comprehending ability

b. Opening closed minds

c. Overcoming obstacles to audiences' acceptanceof new solutiOns

3. Persuasive verbal and nonverbal communication

a. Effects of language

b. Effects of nonverbal communication

4. Appeal to reason

a. Reasoning

(1) Casual reasoning(2) Sign reasoning(3) Generalization(4) Analogy

-2-

Page 7: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

b. Supporting evidence

5. Appeal to emotions

a. Priority of human needs

b. Use of the arts

III. TEACHING STRATEGIES

A. Objective A. Students will explore in depth persua-sion in their own lives and the world around them.

1. Have students keep a ledger of their beliefs.This record should be an ongoing activity withnotations made on convictions and changing con-victions.

2. Have students brainstorm a list of all ideas orbeliefs they feel strongly about. Beliefs shouldbe divided into trivial or-significant groups andranked for significance. To attempt to persuadeothers to support certain beliefs often involvesrisks. Students should decide what their convic-tions are worth to them and what will be the re-sults of holding these convictions.

3. Drawing from the lists of convictions and fromfurther brainstorming, have groups of four toseven students list all areas in which improvementscould be brought about by persuasion. One areathat they select will develop into a persuasiveproject. The project may be on a school or communitylevel. Students may be interested in having girlsadmitted to industrial arts classes, or awakeningbusinessmen to discrimination against women inadvertising practices, or urging public educationon state laws discriminating against women.

4'. Once the groups have decided on an issue, have themlist possible methods for accomplishing change.Letters to people in authority, letters to editors,interviews, posters, and speeches may all be partof their campaign for change. Periodic reports ofgroups' efforts and accomplishments should be made.

-3-

Page 8: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

(

5. Once .subject areas are determined, have each stu-dent keep a notebook of lines of arguments, observa-tions, quotations, statistics, and articles usefulfor future reference.

6. Urge groups to open the minds of classmates andcreate a total experience around their proposition.For instance, a group may decide that there is aneed for more personal concern for the elderly.Students might play back taped bits of interviewswith\ the elderly explaining their problems asslides of lonely old people are flashed on a screen.Original songs about loneliness and loss of friendsand family may be sung and accompanied with guitars.

7. Help students plan and organize a workshop aroundan issue. Speeches, demonstrations, symposiums,and open discussions could all be a part of theworkshop. A possible topic might be"Ecology andDade County Residents" or more specifically, "SpotZoning and Dade County's Responsibility."

8. Herbert J. Detweiler states, "When you stand for aconviction that involves a great deal of risk andis very difficult to uphold, you are far morelikely to really influence others than when youhave very little to lose or when there is practi-cally no opposition to your beliefs and convictions."Profiles in Courage beautifully illustrates thispoint. Have students select a personality in thebook and report on the risk of the belief and howthe belief was supported.

9. Have students listen to political speeches ofpersuasion. When possible, encourage students toattend rallies and listen to the speeches.

10. Have students evaluate all candidates running forthe same office by the following criteria:

a. Was the speaker fluent?

b. Was the speaker well organized?

c. Was the speaker accurate in his facts andstrategies?

d. To which segments of the population does thecandidate appeal most? Why?

-4-

Page 9: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

11. Poll students as to the political candidates theysupport in a local, state, or national election.Ask each student to report on the following questions:

a. On what issues is there agreement between thecandidate and himself?

b. Is there a personal feeling he receives thatmakes him favor the candidate?

c. Did he always support the candidate?

d. What influenced any. changes?

12. Invite a local candidate to speak to the studentbody.

13. Have the students choose a famous persuasive speakerand asswe his Important characteristics when pre-senting one of the personality's speeches.

14. The film Man of the Century: Churchill may be shownto the class. Following the film, have a brain-storming session on the reasons for Churchill'spersuasiveness. Students' ideas should be listedon the board.

15. Have students identify persuasive qualities of areligious speaker such as Billy Graham, OralRoberts or their own minister, priest or rabbi.Sermons may also be studied.

16. Assign students to read "Merry Christmas" by ArtBuchwald, "A Balance Sheet" by Stuart Chase, "Howto Talk Back to Your TV Set" by Nicholas Johnsonand/or "How to Tell Good Guys from the Bad Guys"by John Steinbeck in Coping with the Mass Media.All articles are excellent for analyzing theinfluence of television..

17. Have students compose a chart on what constitutesgood delivery and persuasiveness in a televisioncommercial. Have the students watch several com-mercials and compare them with the chart. The

findings may be discussed in class.

18. Following a discussion on theories of broadcastingas a persuasive media, have each participant listthe instances in which a commercial has influencedhis or her actions and three commercials that havepersuaded him or her to never use that product.

-5-

Page 10: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

19. Have groups of four to five students originate andproduce a fifteen minute videotape or a half-hourtape documentary. As the tape is presented to theclass, it should be examined for effective persua-sion and documentation.

20 Ask class to make an analysis of the view of teen-agers as given through television by studying therealistic and distorted approaches in commercialsand regular programming.

21 Divide the class into groups of five to seven stu-dents. Have each group examine current news andpolitical opinion magazines, such as Time, Newsweek,U.S. News and World Report, Nation, National Review,and New Republic. Each group will determine thetype of persuasive speaking that the differentmagazines represent by recognizing two viewpointson the same news story. Examples of the magazines'persuasive objectives may be found in articles,advertisements, editorials and political cartoons.

22 Have students research and report on politicalpropaganda, indoctrination, advertising, religiousconversion, hypnosis and other forms of persuasionin Our society. A panel with each student report-ing on a specific technique may be followed by anopenAiscussion.

B. Objective B. Students will analyze the psychology ofindividuals and groups adapting persuasive speakingto the particular audience.

1. Have students keep a record for one day of theirown habits that interrupt attention while listen-ing to friends in conversation, teachers lecturing,etc.

2. Have students discuss discoveries they made whilekeeping a record of listening habits. They shouldbe able to list on the board at least six habitsthat hinder listening and attentiveness. Throughdiscussion they should eventually realize thattheir audiences will also indulge in such habits.

Page 11: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

3. Give a set of instructions, without gestures andrepetitions, for drawing the following design:

(fig. 1)

4. Show the class the "Four suspects" (figure 2) foronly ten seconds. Give a four question quiz on the"suspects" immediately. The following questionsmay be used:

a. How many "suspects" are wearing gloves?

b. How many "suspects" are hat wearers? Whatkinds of hats are worn?

c. What is there to eat and drink?

d. What is "suspect" number three wearing?

5 In groups of five to six students, direct the stu-dents to discuss what speakers can do to overcomethe listening and viewing habits of audiences. A

few solutions may be humor, large and simple visualaids, voice quality variety, or organizing thespeech as Adlai Stevenson would do, making it pos-sible for a person to mentally come in.at any timeof the speech and pick up the main thought.

6 Have a student read aloud to the class the para-graphs under the headings "Use Appropriate Examplesand Language" and "Making a Controversial TopicAcceptable" from Speech for Today on pages 103-107.The class should not take notes during the reading.Afterwards ask students to jot down the main points.No grade need be given. However, a discussion shouldfollow concerning the listener's understanding andretention, and its effect on the speaker's task.

-7-

Page 12: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

1

coa

Page 13: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

7. Students often assume that a listener is as familiarwith the terms, philosophy, background, etc. of hissubject as he is. Have students decide on someaspect of their lives that may not be familiar tothe class. Possible subject areas might be snowskiing, football (if the class is mostly girls),certain religions, sport cars, plants or organiza-tions. Ask student to give a two minute speechthat would be given to another knowledgeable person.After the speech ask the class three questionsabout the material presented to assess their under-standing. The student should then give a secondtwo-minute speech covering the same material, thistime geared to his audience's knowledge. A discus-

sion on the speaker's effectiveness in "educating"the audience would be beneficial.

8. One of the best methods for understanding anaudience is to become alert to one's own reactionswhen in an audience situation. Have students keepa daily record for a week of instances in whichothers tried to convince them to do or believe some-thing. The student should record successful attempts,and the reasons for the various degrees of success.

9. Have students, in small groups, discuss ways inwhich they canuput themselves into the other fellow'sshoes" to overcome audience prejudice.

10. During a one week period have students list ways inwhich they have attempted persuasion. Special atten-tion should be given unsuccessful attempts. Stu-dents should decide whether or not the unsuccessfulare worth reviewing. For the attempts that need tobe reviewed, alternate approaches should be listed.For each alternative, the student should decide onthe worst, best, and probable outcome for thesituation and then decide on the best alternativeif he should encounter the same situation again.

11. Have the students read "Use Appropriate Examplesand Language" in Speech for Today beginning on page103. In this section which demonstrates ways toadapt subject matter to the audience, several intro-ductions for the same persuasive objective are pre-sented.

Page 14: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

12. After reading "Use Appropriate Examples andLanguage," have students decide on a subject areaon which they will be speaking in the future. Havethe student prepare four introductions that areadapted to audiences of businessmen, young mothers,men and women over 60 years of age, and fifthgraders.

13. Have students explain to a policeman, best friend,judge, and parent why he was going over the speedlimit. Have listeners be attentive to the differenttechniques used.

14. Have the student apply to a neighbor for work througha personal interview and also in writing. Have thestudent apply to a stranger in writing and in aninterview. Have the class analyze the differenttechniques used in different situations.

15. Have students read and discuss chapter six"UnderStanding Your Audience" in Speech for Today.

16. Provide student with a 3x5 card. Ask him to findnine dots as in figure 3. Tell him to connect alldots by four lines. The student will not be ableto solve the problem if he is restrained by theinternal arrangement of the dots. The solution isin figure 4.

0

(fig. 3) (fig. 4)

This common ..:Aample of problem-solving is just onemethod useful in reordering visual and cognitivehabits. Riddles, puzzles, and other problem-solv-ing techniques could be utilized.

-10-

Page 15: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

17. Play the song of "You've Got Trouble" from TheMusic Man in which Professor Hill does 'quite a jobof persuading River City to organize a boys' band.The class will enjoy analyzing his method ofoperation.

18. The fathers in The Fantasticks proclaim in thesong "Never Say No" that children can only bepersuaded by "reverse psychology." After playingthe record for the class, have a discussion of theeffectiveness of this type of psychology andinstances in which it might work.

19. In the book Persuasive Speaking, Patrick 0. Marshstates that it is essential fur the listener tohave interest in subject matter, confidence andidentification with the speaker, and be able tocomprehend what is said. Groups of 7-10 studentsshould discuss how a speaker can saLisfy these re-quirements for an audience.

20. J.A.C. Brown in his book Techniques of Persuasionstates, "The inOvidual accepts his beliefs, notmerely because they are 'true' or 'untrue', butbecause they are useful in adjusting him to him-self or to his social surrounding." Have groupsconsisting of four to six students discuss 'Crisconcept as it affects their material and theirattitudes toward their audiences.

21. Have students define assigned terms such as motor-cycle, love, death and.teenagers for at least twodifferent cc.;Jmunication situations or audiences.

22. For immediate feedback on audience understanding,form groups of three students for an unstructureddiscussion. Have one student act as an observer.Give each group a list of topics such as thefollowing:

a. Women's liberation -- liberAing to women?

b. Men and women should or should not marry outof faith and/or race.

c. The draft -- is there an alternative?

d. Marriage, divorce -- are they answers?

e. Should high school students try to graduatewithin three years instead of four?

-11-

Page 16: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

One person chooses the topic. Before the otherperson can quPstion his ideas he must, in his ownwords, explain what has already been said to thesatisfaction of the observer and first speaker.

After perhaps five minutes of discussion, askanother student to play observer and have thefirst observer become a participant. Another topicmay be chosen. Later changes will allow each stu-dent to play all roles.

After the activity there should be a discussioncovering the following questions:

a. Did the other two students have difficultyparaphrasing the thoughts? What were theinstances of difficulty?

b. Did the other students paraphrase the remarks

more concisely and more accurately than thespeaker?

C. Objective C. Students will demonstrate effectiveverbal and nonverbal persuasion.

1. Have selected students read in Julius Fast'sBody Language, chapter eight "Positions, Pointsand Postures" and chapter nine "Winking, Blinkingand Nods" for.a better understanding of nonverbalcommunication.

2. Have students keep a log of ways in which peoplecommunicate with them nonverbally.

3. Divide the class into groups of four to five stu-dents. Using brainstorming methods, have studentsdecide on possible persuasion projects that theywould be interested in working on for the durationof the quinmester. During the discussions videotape or film one group at a time for at least fiveminutes. Play the film or tape back without sound.Ask students whether their postures and movementsconvey meaning about their feelings toward thegroup task and process.

4. To aid students in understanding the effect ofbody movements and postures in projecting a partic-u1,7r attitude and personality, have students viewthe Carol Burnett Show, the Flip Wilson Show or atelevision show which will offer numerous comedy

-12-

Page 17: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

skits with the actors playing several charactersduring the show. Have students prepare to speakfor one or two minutes on the different kinds ofattitudes and characters expressed through specif-ically defined body movements.

5. Encourage students to participate in impersonationskits. This role-changing should quicken students'reaction to heighten their perception of stereo-types.

6. Have each student choose a televison commercial andexamine the nonverbal communication with regard totime, space, action and physical background.

7. Have students read chapter fourteen "More AboutSemantics, Denotation and Connotation" in Language/Rhetoric IV.

8. After reading chapter fourteen, have students ingroups develop lists of neutral words and thensupply words with good and bad connotations. News-paper columns are often a source of examples.

9. Following a brief discussion on the effectivenessof abstract statements in persuasive speaking, havestudents break general statements down until theybecome meaningful. Examples of sentences to useare:

a. Senator Langworthy is for the common man.

b. Sue Murphy is a wonderful person.

c. John is an unreasonable tyrant.

d. Jayne McMahon is a good golfer.

10, Have groups consisting of six persons try to agreeon definition for the underlined words in thefollowing sentences:

a. The lizard tried to protect his territory.

b. Libert is essential to human lives.

c. Happiness is no homework.

d. Home is where the heart is.

-13-

Page 18: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

11. Assign students to bring to class a collection ofnewspaper or magazine advertisements using connota-tive words and have them analyze their effect.

12. Have students collect letters to the editor whichare loaded with connotative words.

13. Very often the right and profitable name for aproduct is the objective of business and advertis-ing. Have students list names of automobiles,laundry products, perfumes, etc. and consider themental images that these names create in the mindsof the consuming public.

14. Have each student select a speech from VitalSpeeches of the pax and examine the speech forconnotative words.

15. After he has listened to three taped transcripts ofpersuasion, ask the student to consider which hefeels ethical or unethical. Have him determinewhether his decisions are based on the connotationsof words or other influences.

16. Suggest that students refer to newspapers and makea list of approbative or derogatory epithets for:

a. President of U.S.

b. Governor

c. Labor leaders

d. Celebrities in sports or films

17. Have a student read a newspaper item or short storyto the class. Have the class name the verbs andadjectives that give 1.h:2 and color to the article.

18. Arrange for students to listen to a Presidentialpress conference. Have them compare the conference.with television commentaries and newspaper reports.

19. Plan for groups of four to five students to composea persuasive editorial for "broadcasting." Theeditorials should be presented by a representativeof the group and be taped in advance. When theeditorial is played back, the audience shouldexamine it for slanting of material through wordchoice or voice inflection.

-14-

Page 19: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

D. Objective D. Students will critically examine previouslyformulated appeals to reason.

1. Have students research the four categories of reason-ing: analogy, generalization, causal reasoning andsign reasoning.

2. Have students bring to class arguments found inletters to the editor. Students may explain partsthat are evidence and parts that are reasoning.

3. Assign students to listen to a persuasive argumentthat employs a large number of biased sources. Work-ing in groups, students should prepare a statementof reaction to the use of such sources.

4. Assign each student a three-minute persuasive speech.Within the speech, the student should quote atleast one source and paraphrase two other sources.

5. In a five minute persuasive speech, have the stu-dent use one example of statistical evidence, oneexample of testimonial evidence, and identify hisor her reasoning as causal, sign, analogous, orgeneralization.

6. Have students bring to class three examples ofsupporting material found in advertising. Studentsshould be prepared to explain why one is to "prove",one is to clarify, and one is to reinforce.

7. Have students collect twenty items from newspapersand periodicals illustrating the four types ofreasoning.

8. Arrange for a field trip to a county commissioners'meeting or a school board meeting. On returning tothe classroom, students may rephrase questionsdealing with the same issues. Using proper reason-ing and evidence, students may proceed with a discussion of the issue.

9. Use bills before the state or national legislativebodies as topics for the classroom. Using properparliamentary procedure, the students may role playa legislative session.

Page 20: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

10. Encourage students to view a television editorialor news story. The student should be alert towhether or not facts are missing from the segmentand whether or not the missing facts were persuasiveby their absence.

11. Have students examine fallacies in reasoning andpresentation of evidence in "Custer's Last PressConference" by Art Buchwald in Coping with the MassMedia.

12. After reading "Custer's Last Press Conference" havestudents prepare a speech of persuasion usingfaulty arguments.. Listeners should cite faultyarguments.

13. Have students organize a soapbox debate, modeledafter those in Hyde Park, to be given in the class-room. Several "Soapboxes" should be provided forthe speakers to stand on. Members of the audienceshould be encouraged to participate as do thehecklers at Hyde Park.

14. Have students tackle problems within the school byproblem-solving debates. Students should presentvarious viewpoints and solutions with highlystructured evidence and reasoning.

15. Assign a problem for discussion to a classroomQuaker meeting. No chairman presides, and themembers must just sit and be quiet until someonefeels like speaking. Each person is allowed tospeak only once and no one may interrupt thespeaker. The problem for discussion should begiven to the students before the day of themeeting.

16. Encourage students to attend local college, highschool debates. political speeches, and governmentmeetings. Accurate and complete notes should betaken on reasoning and evidence.

Page 21: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

E. Objective E. Students will present for discussionappeals to emotion.

1. After a discussion of the types of emotional appeals,have the student select a persuasive objective anda specific audience. The student will determine aprincipal motive for the appeal and explain his orher decision.

2. Have students select five television commercialsand state the tone of emotional appeal on whichthe commercial has been based.

3. Following a discussion on motivational techniquein promoting films, have students take movieadvertisements and identify the motivating forceused to persuade the public to see the film.

4. Have students choose their favorite sport or hobbyand make a short film or slide/tape presentation.The film should persuade others to try the sport orhobby. The film should appeal to the emotions andsenses, using little or no speaking.

5. Supply several varied boxes, and have the studentsattempt to sell these objects by appealing to theemotions of a designated audience. Students maywant to decorate their` boxes to make a morepersuasive package.

6. Have students view a movie such as Junkdump.Discuss whether the movie is persuasive. If so,the students should concern themselves with theappeal the movie makes.

7. After viewing Junkdump, have students list issuesthat are vitally important to them. They shouldexamine methods in which the issues could be mademore persuasive by appealing to emotions.

8. Have students look at their own religion or areligion that they are interested in learningabout and survey the religion's emotional appeals.

9. Have students relate personal experiences in whichthey were persuaded to think or act in a particularway. Students need to consider the reasons forbeing persuaded.

a. Was there an emotional appeal?

-17-

Page 22: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

b. Were the reasons sufficient for supportingtheir changed beliefs and actions?

10. After selecting a speech from Vital Speeches ofthe Dad, have students list emotional appeals thatare made.

11. Ask students to keep a daily log of ways in whichthey use persuasion. :n each instance, the, studentshould question whether or not he or she appealedto emotions and the specific appeal made. Thestudent should record the effectiveness of theappeal.

12. Have a student present to the class a song,musical piece, story, poem, slide presentation,picture, etc. that he or she has created hopingit would make an appeal to the emotion for aparticular persuasive objective. The class maybe asked if the creation produces such feelingsfor them. The class should try to analyze andaccount for differences.

13. Have students collect a picture file of advertise-ments from magazines. For each advertisement,the student should list the types of appeals madethrough words and pictures.

14. Have students listen to campaign speeches in orderto record the instances of appeals to the emotions.-

15. Have a group of students dramatize a play whichpresents a significant problem and is a form ofpersuasion, such as Raisin in the Sun. An opendiscussion following the reading on the play'seffectiveness in persuasion would be a valuablelearning experience.

-18-

Page 23: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

IV. STUDENT RESOURCES

A. State-adopted textbooks

Buys, Kendall and Murphy. Discussion and Debate.Chicago, Illinois: National Textbook Corporation,

1964.

Elson, E. Floyd, et al. The Art of Speaking. 2nd Ed.

Boston: Ginn and Company, 1966.

Hibbs, Fessenden, Larson, and Wagner. Speech forToday. New York: McGraw-Hill Book Company, 1963.

Lamars and 3taudacher. The Speech Arts. Chicago:Lyons and Carnahan, 1966.

B. Non-state-adopted supplementary material

Allen, R. R., Snarol Anderson, and Jere Hough.Speech in American Society. Columbus, Ohio:Charles E. Merrill Publishing Co., 1968.

Baird, Craig A. and Franklin H. Krower. Essentials of

General Speech. New York: McGraw-Hill BookCompany, 1960.

Baird, Craig A. Argumentation, Discussion and Debate.New York: McGraw-Hill Book Company, 1950.

Brown, J.A.C. Techniques of Persuasion. Baltimore,Maryland: Penguin Books, 1963.

Chase, Stuart. Guides to StraiOt Thinking. New York:

Harper and Row Publishers, 1956.

Detweiler, Herbert J. How to Stand Up for What YouBelieve. New York: Association Press, 1966.

Fast, Julius. Body Languaat. New York: Pocket Books,1971.

Fellow, Hugh P. The Art and Skill of Talking withPeople.

*Glatthorn, Allan A., Charles W. Kreidler, and ErnestJ. Heiman. The Dynamics of Language. Lexington,Massachusetts: D. C. Heath and Company, 1971.

Kitzhaber, Albert. R., ed. Language/Rhetoric IV. NewYork: Holt, Rinehart and Winston, Inc., 1970.

*Newly State - adopted

-19-

Page 24: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

Klopf, Donald W. and James C. McCroskey. The Elementsof Debate. New York: Arco, 1969.

Littell, Joseph Fletcher, ed. Coping with the Mass Media.Evanston, Illinois: McDougal, LitteTT and Company,1972.

Packard, Vance. The Hidden Persuaders, New York:

Pocket Books, Inc., 1957.

Reilly, William J. Opening Closed Minds. New York:Bell Publishing Company, Inc., 1964.

Robinson, Karl F. and Charlotte Lee. Speech in Action.Chicago: Scott, Foresman and Company, 1965.

Ross, Robert W. Oral Presentation and Visual Aids.Washington, D. C.: R. W. Ross Associates, 1969.

V. TEACHER RESOURCES

A. Textbooks

See Student Resources - A and B

B. Supplementary textbooks for teacher use

Anderson, Marten P., Wesley, and James Murray. The

Speaker and His Audience. New York: Harper andRow, 1964.

Barker, Stephen F. The Elements of Logic. London:

The Macmillan Company, 1969.

Braden, Waldo W., ed. Speech Methods and Resources.New York: Harper and Brothers, 1961.

Buys, William E. and James Copeland. SpeechActivities in the High School. Skokie, Illinois:National Textbook Company, 1967.

Clark, Donald Lemen. Rhetoric in Greco-RomanEducation. New York: Columbia University Press,1957.

Conner, Berenice Gillette, et al. The Living Textbook.Miami, Florida: The Miami Herald, 1965.

-20-

Page 25: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

Copi, Irving M. Introduction to Logic. London:

The Macmillan Company, 1969.

Ewbank, Henry Lee and Jeffery J. Auer. Discussion

and Debate. New York: Appleton-Century-Crofts,Inc., 1951.

Gulley, Halbert F. Discussion, Conference, and Group

Process. New York: Holt, Rinehart and Winston,966.

Leypoldt, Martha M. 40 Ways to Teach in Groups. Valley

Forge, Pennsylvania: The Judson Press, 1967.

Marsh, Patrick O. Persuasive Speaking. New York:Harper and Row, Publishers.

McBurney, James H, and Glen E. Mills. Argumentationand Debate. New York: The Macmillan Company, 1964.

Monroe, Alan H. and Douglas Ehninger. Principles andTypes of Speech. Glenvflle, Illinois: Scott,

Foresman and Company, 1967.

Pfeiffer, William J. and John E. Jones. StructuredExperiences for Human Relations Training, Vol. I.Iowa City, Iowa: University Associates Press, 1969.

Sattler, William M. and Edd Miller. Discussion andConference. Englewood Cliffs, New Jersey:Prentice-Hall, Inc., 1968.

Spolin, Viola. Improvisation for the Theater.Evanston, Illinois: Northwestern University Press,1963.

C. Films available from Dade County

Is There Communication When You Speak?17 min.

Discussion Technique28 min. B&W

Oral Communication: Effective PersuasionC.

Propaganda Techniques10 min. B&W

-21-

1-31548

1-31310

1-01170

1-00308

Page 26: DOCUMENT RESUME ED 084 618 Advanced Persuasive …persuasive speaking, this guide provides the teacher with teaching strategies for a course which analyzes speeches from "Vital Speeches

Junkdump 1-14192

Public Speaking FundamentalsBgg-

Say What You Mean20751770E--

Speech Planning. Your Talk11 min. B&W

Speech and ProtestC.

Man of the Century: Churchill24 min. B&W

D. Records

Cross of Gold Speech 4-40070

Eleven Presidents Speak 4-50037

Kennedy, John F.: The Presidential Years 4-40360

Roosevelt, Franklin Delano 4-40438

E. Games

The Game of Ethics, Art Fair, 1971.

Allen, Robert W. and Lorne Green. The Propaganda Game.New Haven, Connecticut: Autotelic InstructionalMaterials Publishers, 1970.

1-13776

1-13332

1-04523

1-13706

1-31002

-22-