Document #9D.1 | Board of Library Trustees Meeting | November 19, 2014

District of Columbia Public Library

Year End Library Services

Performance Report

FY2014

Quarterly Library ServicesPerformance ReportFY2014 - 4th Quarter

Expanded Open Hours – Effective October 1, 2013

Location

FY13 Open

Hours/

Week

FY14 Open

Hours/

Week

Increased

Hours/

Week

% Change

from Prior

FY

Martin Luther King Jr. Memorial Library 54 66 12 22%

22 Neighborhood Libraries 48 63 15 30%

3 Neighborhood Libraries - Shared Sites

(Deanwood, NW1, Rosedale) 48 52 4 8%

Total Open Hours/week 26 locations 1,254 1,597 343 27%

Service Impacts – FY13 Q4 - FY14 Q4 Quarterly

Key Performance Indicators FY13 Q4 FY14 Q4

% Change

FY14 Q4/

FY13 Q4

FY13 Total FY14 Total%Chg from

Prior Year

Programs 2,799 4,863 73.7% 10,520 14,357 36.5%

Program Attendance 67,207 86,554 28.8% 264,557 284,969 7.7%

Community Meetings 4,593 7,123 55.1% 20,026 25,409 26.9%

Community Meeting Attendance 67,977 93,834 38.0% 261,920 320,468 22.4%

Circulation 874,176 1,088,630 24.5% 3,295,485 3,938,767 19.5%

Public Access Computer Sessions 230,915 278,594 20.6% 855,338 1,050,623 22.8%

Annual

Page 1

Visitor (Traffic) Counts

Locations FY14 Q4

MLK. JR. MEMORIAL LIBRARY 180,830

ANACOSTIA 53,529

CAPITOL VIEW 32,192

CHEVY CHASE 37,748

CLEVELAND PARK 65,906

DEANWOOD 12,845

DOROTHY I. HEIGHT/BENNING 56,663

FRANCIS A. GREGORY 33,806

GEORGETOWN 36,316

JUANITA E. THORNTON/SHEPHERD PARK 22,659

LAMOND-RIGGS 29,201

MT PLEASANT 60,985

NORTHEAST 38,081

NORTHWEST ONE 29,589

PALISADES 24,724

PARKLANDS-TURNER 38,467

PETWORTH 46,742

ROSEDALE 32,422

SOUTHEAST 40,155

SOUTHWEST 28,170

TAKOMA PARK 24,091

TENLEY-FRIENDSHIP 61,789

WATHA T. DANIEL/SHAW 60,846

WEST END 24,065

WILLIAM O. LOCKRIDGE/BELLEVUE 31,009

WOODRIDGE 21,345

NEIGHBORHOOD LIBRARIES TOTAL 943,345

DCPL TOTAL 1,124,175

Notes:

DC Public Library has implemented thermal people counters in every location. Thermal imaging technology tracks

traffic travelling underneath the sensor and monitors multiple people entering and exiting at the same time. Data

transmission is communicated wirelessly over the network, which allows tracking and analysis of the data.

Devices are mounted at public entry and exit locations.

* In January 2014, installation of thermal people counters began across the DC Public Library system. All counters

were installed by July 2014. One full year of statistics will be captured by July 2015.

Page 2

Circulation Statistics

Locations FY13 Q4 FY14 Q4 Variance Variance % FY13 Total FY14 Total %Chg from

Prior Year

MLK. JR. MEMORIAL LIBRARY 207,660 138,080 -69,580 -33.5% 781,066 577,453 -26.1%

ANACOSTIA 12,725 16,836 4,111 32.3% 50,527 61,459 21.6%

CAPITOL VIEW 8,169 11,278 3,109 38.1% 34,782 49,727 43.0%

CHEVY CHASE 40,071 51,829 11,758 29.3% 161,133 180,419 12.0%

CLEVELAND PARK 46,592 58,476 11,884 25.5% 178,071 225,679 26.7%

DEANWOOD 7,313 10,841 3,528 48.2% 29,117 34,576 18.7%

DOROTHY I. HEIGHT/BENNING 18,577 21,960 3,383 18.2% 61,724 83,202 34.8%

FRANCIS A. GREGORY 11,857 16,170 4,313 36.4% 50,028 56,290 12.5%

GEORGETOWN 37,218 51,469 14,251 38.3% 141,230 176,203 24.8%

JUANITA E. THORNTON/SHEPHERD PARK 13,301 16,746 3,445 25.9% 53,024 61,393 15.8%

LAMOND-RIGGS 16,003 21,052 5,049 31.6% 60,187 74,156 23.2%

MT PLEASANT 41,270 61,202 19,932 48.3% 174,073 234,896 34.9%

NORTHEAST - 43,888 N/A N/A - 124,761 N/A

NORTHWEST ONE 8,522 9,354 832 9.8% 34,977 33,188 -5.1%

PALISADES 26,436 33,479 7,043 26.6% 102,924 124,339 20.8%

PARKLANDS-TURNER 9,900 12,654 2,754 27.8% 34,923 43,654 25.0%

PETWORTH 30,703 36,620 5,917 19.3% 115,455 138,108 19.6%

ROSEDALE 14,017 15,301 1,284 9.2% 51,087 59,559 16.6%

SOUTHEAST 37,329 31,539 -5,790 -15.5% 148,068 120,681 -18.5%

SOUTHWEST 20,100 24,011 3,911 19.5% 65,181 85,349 30.9%

TAKOMA PARK 22,021 27,012 4,991 22.7% 88,201 100,262 13.7%

TENLEY-FRIENDSHIP 56,207 71,283 15,076 26.8% 220,921 259,773 17.6%

WATHA T. DANIEL/SHAW 26,040 39,325 13,285 51.0% 106,201 139,026 30.9%

WEST END 22,956 14,637 -8,319 -36.2% 90,881 85,329 -6.1%

WILLIAM O. LOCKRIDGE/BELLEVUE 12,128 11,845 -283 -2.3% 45,983 42,666 -7.2%

WOODRIDGE 15,908 15,772 -136 -0.9% 58,484 51,583 -11.8%

NEIGHBORHOOD LIBRARIES TOTAL 555,363 724,579 125,328 22.6% 2,157,182 2,646,278 22.7%

DIGITAL LIBRARY 111,153 225,971 114,818 103.3% 357,237 715,036 100.2%

DCPL TOTAL 874,176 1,088,630 170,566 19.5% 3,295,485 3,938,767 19.5%

Quarterly Annual

Page 3

School-Age Services

Service FY13 Q4 FY14 Q4 Variance Variance % FY13 Total FY14 Total %Chg from

Prior Year

Circulation 325,687 449,411 123,724 38.0% 1,210,151 1,597,236 32.0%

Programs 4,354 3,831 -523 -12.0% 9,581 11,394 18.9%

Program Attendance 59,802 75,608 15,806 26.4% 230,644 246,268 6.8%

School Outreach Attendance 4,819 4,212 -607 -12.6% 29,991 22,534 -24.9%

Childrens Computer Use 23,886 31,238 7,352 30.8% 90,500 108,724 20.1%

Tutor.com (Online Homework Help) 782 701 -81 -10.4% 4,497 4,313 -4.1%

Notes:

Quarterly Annual

Because teen computer use is reported jointly with adult computer use, it is not reflected in school-age

computer use statistics.

Page 4

Story Time Attendance

Annual

Locations FY13 Q4 FY14 Q4 Variance Variance % FY13 Total FY14 Total %Chg from

Prior Year

MLK. JR. MEMORIAL LIBRARY 1,746 4,123 2,377 136.1% 7,988 12,451 55.9%

ANACOSTIA 482 628 146 30.3% 2,053 1,860 -9.4%

CAPITOL VIEW 844 760 -84 -10.0% 1,509 3,754 148.8%

CHEVY CHASE 3420 3896 476 13.9% 13,986 12,852 -8.1%

CLEVELAND PARK 3632 5684 2,052 56.5% 13,059 19,422 48.7%

DEANWOOD 694 520 -174 -25.1% 1,253 1,045 -16.6%

DOROTHY I. HEIGHT/BENNING 655 644 -11 -1.7% 2,394 2,788 16.5%

FRANCIS A. GREGORY 697 693 -4 -0.6% 1,878 1,538 -18.1%

GEORGETOWN 2255 2514 259 11.5% 9,318 10,696 14.8%

JUANITA E. THORNTON/SHEPHERD PARK 546 667 121 22.2% 1,420 2,121 49.4%

LAMOND-RIGGS 591 562 -29 -4.9% 1,483 1,398 -5.7%

MT PLEASANT 4681 5130 449 9.6% 17,046 15,961 -6.4%

NORTHEAST - 3045 N/A 0.0% - 6,778 N/A

NORTHWEST ONE 553 326 -227 -41.0% 2,285 1,587 -30.5%

PALISADES 1986 2671 685 34.5% 7,697 7,298 -5.2%

PARKLANDS-TURNER 403 365 -38 -9.4% 2,051 1,505 -26.6%

PETWORTH 2262 2120 -142 -6.3% 10,261 8,274 -19.4%

ROSEDALE 700 1138 438 62.6% 2,376 3,318 39.6%

SOUTHEAST 3079 3353 274 8.9% 14,505 10,260 -29.3%

SOUTHWEST 1006 1085 79 7.9% 3,149 3,249 3.2%

TAKOMA PARK 452 929 477 105.5% 1,602 3,525 120.0%

TENLEY-FRIENDSHIP 1474 2294 820 55.6% 9,311 7,245 -22.2%

WATHA T. DANIEL/SHAW 5071 4736 -335 -6.6% 18,341 17,918 -2.3%

WEST END 1651 770 -881 -53.4% 7,194 5,203 -27.7%

WILLIAM O. LOCKRIDGE/BELLEVUE 576 802 226 39.2% 1,398 2,511 79.6%

WOODRIDGE 1050 480 -570 -54.3% 3,864 1,752 -54.7%

NEIGHBORHOOD LIBRARIES TOTAL 38,760 45,812 4,007 18.2% 149,433 153,858 3.0%

DCPL TOTAL 40,506 49,935 6,384 23.3% 157,421 166,309 5.6%

DCPL offers story times at all 26 locations throughout the year. Story Time programs introduce children birth to

age 5, to books, rhymes, music and other fun activities.

Quarterly

Page 5

Digital Library

Variance FY13 Q4 FY14 Q4 Variance Variance % FY13 Total FY14 Total %Chg from

Prior Year

Database Searches

(In-House & Remote) 75,886 156,194 80,308 105.83% 378,263 709,626 87.6%

E-Books Downloaded 60,142 83,711 23,569 39.19% 205,286 284,224 38.5%

Digital Media

(Audio-Music-Video-Magazines) 51,011 142,260 91,249 178.88% 151,951 430,812 183.5%

Library Catalog Searches 126,842 138,838 11,996 9.46% 456,855 460,646 0.8%

Public Computer Use 230,915 278,594 47,679 20.65% 855,338 1,050,623 22.8%

Computer Classes 779 1,294 515 66.11% 1,989 3,667 84.4%

Library Web Page "hits" 494,043 413,984 -80,059 -16.20% 1,898,831 1,758,748 -7.4%

Social Media Use Followers (YTD) 12,816 18,613 5,797 45.23% 34,541 62,118 79.8%

Quarterly Annual

Page 6

LocationFY14 Q4

MLK. JR. MEMORIAL LIBRARY 21,220

ANACOSTIA 4,022

CAPITOL VIEW* 998

CHEVY CHASE* 549

CLEVELAND PARK 1,846

DEANWOOD* 592

DOROTHY I. HEIGHT/BENNING 1,605

FRANCIS A. GREGORY 2,245

GEORGETOWN 3,655

JUANITA E. THORNTON/SHEPHERD PARK 1,556

LAMOND-RIGGS* 1,012

MT PLEASANT 5,328

NORTHEAST* 356

NORTHWEST ONE* 734

PALISADES* 385

PARKLANDS-TURNER* 1,604

PETWORTH 6,464

ROSEDALE* 750

SOUTHEAST* 1,158

SOUTHWEST* 692

TAKOMA PARK* 416

TENLEY-FRIENDSHIP 3,254

WATHA T. DANIEL/SHAW 5,146

WEST END 577

WILLIAM O. LOCKRIDGE/BELLEVUE 2,241

WOODRIDGE 4,446

NEIGHBORHOOD LIBRARIES TOTAL 51,631

DCPL TOTAL 72,851

Notes:

"Number of customers" captures unique visits/devices connected to the WiFi network during the reporting period.

*DCPL IT obtained access to WiFi information at these locations beginning FY14 Q4

Users are increasingly accessing DCPL's WiFI network for a fast, reliable way to connect to the Internet. Many devices such as

smartphones and tablets support auto-authentication, making it an automatic and convenient for library customers to connect

to the network. DCPL obtained management of WiFi statistics for all DCPL locations in Q4 FY14 from OCTO. In FY15, the

Library will establish baseline statistics for future WiFi comparison.

Customer Access to WiFi

Number of Customer Sessions

Page 7

Public Computer Use (# of Sessions)

Annual

Locations FY13 Q4 FY14 Q4 Variance Variance % FY13 Total FY14 Total %Chg from

Prior Year

MLK. JR. MEMORIAL LIBRARY 28,258 56,509 28,251 100.0% 92,347 235,674 155.2%

ANACOSTIA 12,745 18,757 6,012 47.2% 49,526 60,801 22.8%

CAPITOL VIEW 9,251 9,219 -32 -0.3% 31,145 31,844 2.2%

CHEVY CHASE 4,528 5,207 679 15.0% 15,567 17,958 15.4%

CLEVELAND PARK 6,042 6,144 102 1.7% 21,320 24,650 15.6%

DEANWOOD 8,002 7,236 -766 -9.6% 29,090 26,240 -9.8%

DOROTHY I. HEIGHT/BENNING 11,983 11,813 -170 -1.4% 48,795 55,580 13.9%

FRANCIS A. GREGORY 5,010 12,234 7,224 144.2% 19,663 34,822 77.1%

GEORGETOWN 6,841 7,476 635 9.3% 26,154 26,938 3.0%

JUANITA E. THORNTON/SHEPHERD PARK 7,204 7,196 -8 -0.1% 28,669 26,783 -6.6%

LAMOND-RIGGS 7,080 4,886 -2,194 -31.0% 26,660 26,454 -0.8%

MT PLEASANT 12,121 16,717 4,596 37.9% 46,039 56,711 23.2%

NORTHEAST - 7,486 N/A 0.0% 2,921 16,022 448.5%

NORTHWEST ONE 9,287 5,163 -4,124 -44.4% 34,523 28,111 -18.6%

PALISADES 1,986 4,260 2,274 114.5% 7,270 10,122 39.2%

PARKLANDS-TURNER 9,982 7,184 -2,798 -28.0% 33,957 29,959 -11.8%

PETWORTH 11,088 18,206 7,118 64.2% 47,791 59,102 23.7%

ROSEDALE 6,242 5,786 -456 -7.3% 22,602 22,817 1.0%

SOUTHEAST 9,245 4,248 -4,997 -54.1% 37,007 19,697 -46.8%

SOUTHWEST 8,852 5,755 -3,097 -35.0% 31,572 28,896 -8.5%

TAKOMA PARK 6,453 3,904 -2,549 -39.5% 22,220 21,463 -3.4%

TENLEY-FRIENDSHIP 7,012 11,107 4,095 58.4% 24,635 37,860 53.7%

WATHA T. DANIEL/SHAW 15,024 19,518 4,494 29.9% 56,264 64,049 13.8%

WEST END 7,542 3,333 -4,209 -55.8% 24,132 16,142 -33.1%

WILLIAM O. LOCKRIDGE/BELLEVUE 9,889 9,416 -473 -4.8% 40,546 41,252 1.7%

WOODRIDGE 9,248 9,834 586 6.3% 34,923 30,676 -12.2%

NEIGHBORHOOD LIBRARIES TOTAL 202,657 222,085 11,942 5.9% 762,991 814,949 6.8%

DCPL TOTAL 230,915 278,594 40,193 17.4% 855,338 1,050,623 22.8%

Quarterly

Page 8