Doctor’s Day (1 st July 2013)

The Indian Express

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Background

1st July is celebrated as doctor’s day across India to honour the legendary physician and the second Chief Minister of West Bengal, Dr Bidhan Chandra Roy. He was born on July 1, 1882 and died on the same date in 1962, aged 80 years. Dr Roy was honoured with the country’s highest civilian award, Bharat Ratna on February 4, 1961. So, on this day the common people take the opportunity to thank all doctors all over the nation. The first Doctor’s Day was celebrated in 1991.National Doctor’s Day is commonly celebrated in healthcare organizations as a day to recognize the contributions of doctors to individual lives and communities. This observance fulfills a need to show the doctors and physicians in ourlives how important they are to us and how invaluable their treatments are that cure us.

Objective

On the occasion of Doctor’s Day, The Indian Express is publishing a special feature that will have the following content plan -

- Major health issues affecting the population of the nation, particularly the womenfolk. - An interview with a leading doctor on prevention of heart diseases and strokes- Doctors prescribe medicines, change one’s lifestyle but how healthy are they

themselves? The supplement will try to find out this.

Circulation: 1st July 2013