DOÇ.DR. BURHAN BAHRİYELİ TECHNICAL AND VOCATIONAL HIGH SCHOOL

ENTERPRISING YOUTH IN EUROPE WITHOUT BOUNDARIES

TABLE OF CONTENTS COMPANY

1. Description of the company2. Logo of the company3. Management of the company 3.1. Organizational Chart 3.2. The Personal Data Of Employees4. Capital Of The Company5. Products And Packaging 5.1. Production Plan6.Marketing Plan 6.1. Our Vision And Mission 6.2. Target Customer 6.3.Sales7. Financial Plan 7.1. Operatıonal Costs Chart 7.2. Financial Plan Chart 7.3. 3- Month Gross Margin Graphic

MOONSTAR ACCESSORIES

BUSINESS PLAN

COMPANY We are following a path that is clear with an

objective ,which is encouraging students to begin enterpreneurship and teaching them how to start a business and achievements in managing departments of the company in the scope of the project called ‘Enterprising Youth in Europe without Boundaries’ which we have taken part in with other six countries namely Poland,Germany,Spain,Italy,Belgium,Latvia .We have founded our company.Its name is ‘Moonstar Accessories Company.’

MANAGEMENT

The volunteer students and the teachers convene a meeting ,they vote for the General Manager ,after that ,the chosen General Manager will decide on the rest of the students who appointed for the other management departments, so they will prepare an organizational chart .Students who want to work for the management departments give their resumes in order to apply for the vacancies .The departments will be introduced to the students and will be informed about the tasks of the departments .The cooperation bylaws are prepared .

General ManagerEda ERYILMAZ

Human Resourses

Cansu ALPER

Marketting And Sales

Esra BOZAR

Yaren NÜKUR

Eren ÇAKIRRecep AYTaha YILDIZAykut ÖZEN

Financial And Accountancy

Zerrin CİN

Buse KURT

Production

Kübra ZORLU

Serennaz ALTUN

İrem KIVANÇHümeyra ÇAKIRDerya ÖZTÜRKElena COCİUZeynep SARIÜlkünur ERDOĞANBaşak TOPALCIKBerna EKŞİ

Purchasing

Mert YÜZGEN

Public Relations

Ecem TOPAL

NAME SURNAME DEPARTMANT TEL NO ADDRESS e-mail

Eda ERYILMAZ General Manager 5387467053 Mustafa Kemal Bulvarı A3 16 Daire:2

Buse KURTFinancial And Accountancy Manager 5396798042 Pınartepe Mahallesi İstanbul Caddesi Vista4 Evleri No:71

G blok D:11

Seren Naz ALTUN Production Manager 5379551817 Parlamenterler Sitesi 11F Blok Kat:13 D:28

Cansu ALPER Human Sourse Manager 5352927115 Mustafa Kemal Paşa Bulvarı Kalikretya Evleri C Blok Daire:9

Kübra ZORLU Production Manager 5369946606 Batıköy Mahallesi Ertekin Caddesi A3.001 D:1

Ecem TOPAL Public Manager 5358940559 Batıköy Mahallesi Hürriyet Caddesi Öztanık Sokak Miarko Sitesi A Blok D:44

Esra BOZARMarketting and Sales Manager 5316894051 Mustafa Kemal Bulvarı Altay Caddesi A1 88

Yaren NÜKUR Marketting and Sales Manager 5546666601 Adnan Kahveci Bulvarı Fatih Mahallesi Arıkent Sitesi A

Blok D:14 No:35

MERT YÜZGEN Purchasing Manager 5340627377 PINARTEPE Mahallesi GEREDE CAD.GÖZTEPE SOK.NO 19 DAİRE:4 BÜYÜKÇEKMECE

CAPITAL OF THE COMPANY

The company’s capital is provided by the company’s shareholders with an initial contribution as 72 shares ,each stake cost 2 tl ,it makes totally 144 tl .The materials which we will use to produce enterprises are purchased with this money ,but the materials to decorate them will be obtained from the factories as waste materials or the students who take part in production line .

PRODUCTS AND PACKAGING With the brainstorming students have decided on some

accessories to produce such as wall hangings,phone cases,wallets,bracelets,pen holders, napkin holders,brooches,key rings and magnets by using a material basically called ‘felt ‘ which is non-woven textile and produced by matting,condensing,pressing fibers together and has been traditionally used in Turkey for centuries to make handicraft accessories and other materials to decorate them such as chains ,beads,pistachio shells ,safety pins,can tabs,ribbons,different types of paints,fabrics,threads , fur fabrics which are going to be provided from the factories as waste materials .We also want to use ecological packaging material such as hand made recycling paper bags .

PRODUCTION PLANJANUARY FEBRUARY MARCH APRİL MAY OCTOBER NOVEMBER DECEMBER

JANUARY2015

TARGETED PRODUCTION

WALL-HANGINGS- 10 10 10 10 10 10 10 10

KEY RINGS - 20 20 20 20 20 20 20 20

PHONE CASES- -

3 20 20 20 20 20 20

NECKLACES - - - 1 1 2 2 2 2

NET PRODUCTION

WALL-HANGINGS - 5 5

KEY RINGS - 15 15

PHONE CASES - - 3

NECKLACES - - -

MARKETING PLAN

Moonstar Accessories will be offered by many retailers and will be forced to compete with them .Products will be manufactured by their own hands.We can also make enterprises in various shapes and types .The combination of traditionally used material ‘felt’ and other waste materials will reflect our vision of our company .

“OUR COMPANY İS BASİCALLY DEVOTED TO DEVELOPING HUMAN POTENTIAL. WE ASPİRE, WİTH ALL OUR PEOPLE İN

OUR COMPANY,

TARGET CUSTOMER

The target customers of the company are determined as the students , their families and the teachers at our school or the students from the local schools but later on precisely the students from the other school participating in the project . Our aim is to reach young people to fulfill their needs of handmade accessories and we are also sure that there are no competitors who sell the qualified and handmade products like ours .

SALES

The sales will be carried out by exhibiting the products at the school .The company will be introduced to customers by creating a page on facebook .Posters are printed for the advertisement and hung on the bulletin board at school .New product offers have been identified .Public relations were introduced .We will produce and sell our products in the school .We have an office in which we are going to operate and manage the company .

MARKETING

At the fair, all the partners can bring their own products and sell them to each other, so they

will also learn and experience the exporting and importing process symbolically

MARKETING

At the end of the project, we offer a joint fair where all the partners can display and sell their products. We would like to undertake this task

and to organize it in our country

MARKETING

Selling the products via our website may be another good way of marketing and

advertising.

MARKETING

When it comes to this process,we would We like to organize a fair at school or

somewhere else in order to display and sell our products

FINANCIAL PLAN

Financial department will deal with the tasks as sales,purchasing ,logistics .They will work everyday from 01:00 pm to 02:00 in the lunch breaks.No special permits or licences are required to operate or sell our products .We have to pay attention to the value added taxes of the products .Customers will pay with cash .

FINANCIAL PLAN

In the months of January, February and March the company had 315 % as net profit.

By working in cooperation with the marketing department production manager will work on income of the products sold and the wages of the employees .

It is decided that the students will be paid 10 kuruş for every product that they will produce and sell instead of having their payrolls .

Production department provides purchasing materials which will be used in manufacturing and packaging by spending some amount of the company’s capital .

OPERATIONAL COSTS CHART JANUARY

REVENUES EXPENSESTL TL

SHARE CERTIFICATE 144 MATERIAL COSTSWALL-HANGINGS -KEY RINGS -PHONE CASES -EMPLOYEE COSTS -

FEBRUARYREVENUES EXPENSES

MATERIAL INCOME UNIT UNIT COSTS TL MATERIAL COSTS UNIT COSTS COSTS (TL)WALL-HANGINGS 5 5 25 WALL-HANGINGS 1.60 5 8KEY RINGS 15 3 45 KEY RINGS 0.75 15 11,25PHONE CASES - - PHONE CASES - - -

EMPLOYEE COSTSW H = 0.25K-R = 0.15 5

151.252.25

TOTAL 70 22.75GROSS MARGIN

70-22.75=47.25 %NET PROFIT = % 307

MARCHREVENUES EXPENSES

MATERIAL INCOME UNITS UNIT COSts TL MATERIAL COSTS UNIT COSTS COSTS(TL)WALL-HANGINGS 5 5 25 WALL-HANGINGS 1.60 5 8KEY RINGS 15 3 45 KEY RINGS 0.75 15 11,25PHONE CASES 3 5 15 PHONE CASES 1 3 3

EMPLOYEE COSTS

W H = 0.25K-R = 0.15P-C = 0.25

5153

1.252.250.75

TOTAL 85 26.5GROSS MARGIN

85-26.5=58.5 % NET PROFIT = % 320

JANUARY FEBRUARY MARCH

INCOMES - 70 85 155

EXPENSES - 22.75 26.5 49.25

GROSS PROFIT % 315

The materials which are purchased for the production in January are

not obtained from the sales of the shares of the company .Shares will

be taken into consideration when the net profit will be calculated by

the end of January 2015.

FINANCIAL PLAN CHART

JANUARY FEBRUARY MARCH GROSS MARGIN

300

302

304

306

308

310

312

314

316

318

320

307

320

315

PROFIT %GROSS MARGIN

3- MONTH GROSS MARGIN GRAPHIC

PHONE CASES

NECKLACES, BRACELETS AND EARRINGS