4. Awareness about these Mutual Funds and some of its OperationsResponseAcceptanceRejection

Respondents13565

Interpretation:67% of the People are aware of Mutual Fund and its operations and 33% of them are not aware of Mutual Fund and its operations.

5. Source of information for customers on Mutual FundsSource of informationRespondents

Advertisement19

Peer Group25

Bank32

Financial Advisors60

Interpretation:46% of the people know about Mutual fund through the help of Financial Advisor, 21% through Bank, 18% through Peer Group and 13% through Advertisement.

6. Investors invested in Mutual FundResponse Respondents

YES120

NO80

Total250

Interpretation:60% of people have invested there money in Mutual Fund and 40% do not have an idea of investing in Mutual Fund.

7. Reason for not investing in the Mutual FundsReason Respondents

Not Aware65

Higher Risk5

Not any Specific Reason10

Interpretation:81% of the people are not aware of investing into these Funds, 13% have said there is likely to be a higher risk in it and the rest 6% of them do not have any specific reason.

8. Investors invested in different Assets Management Co. (AMC)Name of AMCInvestors

SBIMF50

UTI74

HDFC38

Reliance74

ICICI Prudential55

Kotak40

Others78

Interpretation:62.5% of people have invested in each of them, only 46% of then have invested in SBIMF, 47% in ICICI Prudential, 37.5% in Kotak and 25% in HDFC.

9. Reason for investing in SBIMFReason Respondents

Associated with SBI36

Better Return4

Agents Advice13

Interpretation:64% of people have invested in this because of its association with Brand SBI, 27% have invested in Agents Advice, 9% invest just for a better return.

10. Reason for not investing in the SBIMFReasonRespondents

Not Aware 26

Less Return15

Agents Advice20

Interpretation:, 38% people were not aware with SBIMF, 28% have not invested due to less return and 34% rely on Agents Advice.11. Preference of Investors for future investment in Mutual Fund Name of AMCInvestors

SBIMF77