Mahindra Powerol honoured with Most Dynamic Marketing Professional of the Year 2011

Mr. P Palaniappan, Business Head & Sr. VP, Mahindra Powerol was chosen as PowerBrand’s Most Dynamic Marketing Professional of the Year in a recently held function at London on 12th of Dec’11.Mr. P Palaniappan received the award from Lord Meghnad Desai, Professor, London School of Economics & Mr. Aniruddh Dhoot of Videocon.The PowerBrand jury acknowledged Mahindra Powerol’s

strategy to market Powerol DG Sets as consumer durables & also its success in the B2B segment over the last few years.

This award is the initiative of Power Brands 360, a division of Planman Marcom. POWERBRANDS presents the POWERBRANDS HALL OF FAME, a ceremony that seeks to honour the Leaders in the Marketing fraternity who have carved a niche for themselves with their strategies that have channelized growth and been instrumental in taking their companies ahead.

The POWERBRANDS HALL OF FAME Ceremony was celebrated together with the Mega launch of INDIAN POWERBRANDS, the Global Super-Power Edition 2011-2012 in London.On behalf of Mahindra Powerol, we congratulate Mr. Palaniappan for this remarkable achievement.

Mahindra Powerol Celebrates

Panchratna Award Ceremony for MAGIECs in Bangkok

14th June’11: In a journey of achieving No.1 position in CSI in Powergen Industry,

Mahindra Powerol launched Panchratna Yojna for MAGIEC’s [Mahindra Authorized Genset

& Industrial Engine Centers] in May, 2010. This initiative which started with an idea “a

vision for excellence in service quality” materialized in F11 with improvements in various

parameters. All these initiatives results in an enormous growth in CSI score from 61 to 80.

All the Top 50 MAGIECs were invited for the Panchratna award ceremony, which was

planned in Bangkok, Holiday Inn Silom. The Award function was witnessed by Mr. Ashok

Sharma (Executive Vice President, Agri & Engine Application Business), Mr. P Palaniappan

(Sr. Vice President, Powerol), Mr. M Mohanan (Vice President, PSM), Mr. Vinesh Jain (Sr.

General Manager, Customer Care) & other senior members from Powerol.

The ceremony was unfolded with the welcome speech of Mr. Vinesh Jain who apprised the

MAGIECs on present CSI levels & various initiatives to be taken to become No. 1 in CSI by

2013. Mr. M Mohanan presented on the journey of F11 Panchratna Yojna elaborating best

improvements observed during the year.

Selected few MAGIECs also shared their RISE stories. 7 MAGIECs were awarded for their

Top performance in following categories i.e. Excellence in Customer Service; Customer

Mr. Palaniappan receiving award from Lord Meghnad Desai & Mr. Aniruddh Dhoot.

Centricity; Most Responsive; Most Assuring; Best in Class Facilities and finally a special

award on achieving Maximum Improvement in Panchratna. Mr. Palaniappan presented on

the achievements of Powerol so far, future business goals & growth opportunities for dealers.

Powerol’s Panchratna Project got nominated amongst top 5 in Living Rise awards within

AFS sector for which Panchratna team was recognized by Mr. Palaniappan for this

achievement.

Mr. Ashok Sharma guided the MAGIECs on how systems & process standardization,

customer & employee satisfaction, company ethics play important role in taking the business

ahead.

Mahindra Powerol wins two Excellence Awardsfrom Indus Towers in 2011

Mahindra Powerol has won the following two Excellence awards from Indus Towers in 2011:Quality Excellence (Infra Equipment Category)Best Delivery Performance (Subject Matter Expert category for delivering best uptime)

Mahindra Powerol won Quality Excellence and Best Delivery Performance awards amongst vendors of all categories during the Indus Towers partners’ meet organized in Delhi on 3rd February, 2011. The Awards were based on the theme “Together towards Tomorrow – Partnering for Excellence”.

Mahindra Powerol was nominated for 5 awards categories including the partner of the year award of the 17 awards given to more than 350 vendors of Indus Towers.

These awards stand for Mahindra Powerol’s commitment, dedication and endeavor to focus on meeting customer needs and deriving satisfaction to an optimum level in the industry.

About Indus Towers: Indus Towers, headquartered at Gurgaon, offers services to all telecom operators in the wireless space and other wireless service providers such as broadcasters and broadband service providers. “Customer Equality” is key goal for Indus and the management team will remain steadfast to its principles of neutrality and equality towards its customers.Indus Towers with a portfolio of more than 110,000 towers is the largest telecom tower company of the world, ensuring significant scale benefits for its customers by way of ‘speed to market’. Indus has a presence in the 16 major telecom circles of India. 

Indus has recently achieved a significant milestone of 200,000 tenancies - a first in the industry.

Mahindra Powerol establishes exclusive service setup in Bangladesh

Mahindra Powerol has developed exclusive customer care set-up for the Telecom Industries of Bangladesh. 4th January, 2011, marked the formal launch of full- fledged training set up at ElectroCom Ideas & Technologies Ltd, Dhaka. Mr. Palaniappan, Sr. VP & Business Head, Mahindra Powerol Business and Mr. Mahmudul Hassan, CEO of ElectroCom Ideas & Technologies Ltd inaugurated the launch ceremony.

Powerol business has

increased multifold in the last six months. Major customers like Robi Telecom & Airtel Bangladesh were very upbeat with the launch of dedicated customer care centre. Other major telecom players also have shown interest to do business with us to provide them with DG Sets to support their telecom towers. Mr. Palaniappan, Business Head, Powerol formally inaugurated the training setup on 4 th

January, 2011. A press meet was also organized which was attended by local press & TV journalists. The event was covered by the Bangladesh media and we also published advertisements in the newspaper Daily Ittefaq.

An evening get together was also organized by ElectrCom. The event was attended by senior teams of our key telecom customer, Robi Telecom, Banglalink, Banking Professionals and Press reporters. There was a formal sign-off of distributor agreement between ElectroCom Ideas & Mahindra Powerol.To strengthen the Powerol set-up & presence in Bangladesh Powerol are offering the following:

24x7 service initiative, exclusive contact numbers for complaints registration.

Mr. Palaniappan with Mr. Mahamadul Hassan at the launch ceremony.

Full fledge training center equipped with working model of engine cut section, training room, special tools & training material (80 technicians already trained).Powerol branded service vans customized with facilities such as fuel filling & service tools.Spare parts stocks.Complete processes for escalation of service issues and addressing concerns in time bound manner.

Backed by the strong commitment of our distributor this event has given impetus to the brand Powerol in Bangladesh. This launch will help us establish the Mahindra Powerol brand in Bangladesh which is essential for a global player.

Mr. Sandip Talapatra, Country Manager & Mr. Shashank Watane, Head International Business, drove this initiative for Mahindra Powerol.

NEW SIX CYLINDER ENGINE11thNov’09: Mahindra & Mahindra Ltd.,

FES has developed Six Cylinder 5.9 Litre TCI (TurboCharge Intercooler) Engine for Genset Applications.Mahindra Powerol, one of the leading Powergen Companies is selling Genset in the market up to range from 5 to 320kVA. With the launch of Six cylinder engines the indigenous range will increase up to 125kVA from 62.5kVA and Powerol will have a strong position to cater to the retail sector. The launch of this high power range of gensets is aimed at significantly expanding Powerol’s customer base to include captive power units, hospitality industry, IT parks, commercial complexes, retail outlets and the infrastructure sector. The six cylinder TCI engine is validated for 154 hp at 1500 rpm for genset application and 175 hp at 2100 rpm for Industrial applications such as Pump, Backhoe Loader, Excavators, Dozer and

Marine gensets.The Engine also has the potential to go for 175 HP tractors for export market segment in future.

Mahindra Powerol honoured with Rasthtriya Udyog Ratna Award & Quality Brands Award 2012-14

Mr. P Palaniappan, Business Head & Sr. VP, Mahindra Powerol was chosen for Rashtriya Udyog Ratna Award on 1st Feb’12.

National Education & Human Resource Development Organisation (NEHRDO) organized this national level seminar & award function on Individual Achievements, Intellectual Excellence & National Development.The NEHRDO’s advisory board acknowledged Mahindra Powerol’s strategy to market Powerol DG Sets as consumer durables & also its success in the B2B segment over the last few years.

With this award Powerol also nominated for Quality Brands Award 2012-14. Quality Brands honors to some company and organizations for their outstanding achievements, performances in their respective field. Mahindra Powerol was chosen for this award for the Industrial field.

These awards are the achievements of dedication & commitment of the entire Powerol team.

The ever-increasing expectations from products and

services are a major challenge for all the players in the market. The softer issues have gained as

much importance as product features in his brand decisions. In the present market scenario, the

transition from “products” to “brands” is complete. The intangible offerings have gained as much

importance as the tangible product features. Monitoring customer satisfaction periodically is also

very critical Resources and efforts put behind these activities should be considered as investment

on the brand for ultimate success. Customer Care Program is a visible declaration that you are

dedicated to keeping your customers, and physically demonstrates that you value their business,

but what is more important is to know that what does your customer values the most in your

offerings and apart from this what more he expects out of the company’s programs. Hence this

project was taken with a view

To find out the Customer’s Expectations

To take the feedback of the customers

To know about the product

To understand the 4ps of marketing.

Objectives

The crux of this project lies in identifying the 4Ps of marketing mix in accordance with the 4As.

Product

To find out the current market position of the product.

Are the customers satisfied with the performance.

Brief study of market condition and the current position of the product in the market

Price

To analyze the pricing model of the company and their market penetration strategy, prepare

comparative analysis report and develop a recommendation

Study various prices, and how customer respond to the prices of the product.

Comparative analysis of various prices and interpret their pricing strategy

Promotion

Analyzing the promotional schemes offered by the Mahindra powerol

Interact with customers and try to find out that are these promotional schemes good enough or

what extra schemes need to be launched

requirements

4Ps 4As

Product Appropriateness

Price Affordability

Place Accessibility

Promotion Accountability

POWEROL OBJECTIVE OF STUDY

To collect the satisfaction letters from the customers.The sample of the of the satisfaction letter is

attached below.

3.1.1 Objectives of Research

The broad objective of the project is to study services provided by the Mahindra powerol to the

customers and implementing better programs and services to make the customer more loyal

To study the 4ps of marketing of Mahindra powerol

To study the expectations of customers of Mahindra powerol.

To study the customer perception about the services.

Customers responses to the loyalty programes

To suggest suitable changes in the services and pricing strategies of the Mahindra powerol.

Research is a growing need in any organization of the present world. This is done to gain

competitive edge over others. Success of the research depends on the methodology adopted. This

study was based on descriptive research.

Research methodology deals with the:-

Research Design

Research problem

Research Plan

Data Collection

Research Technique

Sample Design

Sample Size

Sample Area