DoA International Trade Awareness Campaign
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Transcript of DoA International Trade Awareness Campaign
DoA International Trade Awareness Campaign
Mpumalanga
17th July 2008
OFFICIAL TRADE AND INVESTMENT PROMOTION
AGENCY FOR THE PROVINCE OF MPUMALANGA
MEGA Structure:-
• Trade and Investment Division
• Property Division
• Enterprise Development
• Corporate Services
MEGA’s Trade Promotion Role Defined:-
MEGA Trade Promotion was established to promote international trade through the coordination and management of trade development and trade promotion activities. In doing this it aims to both instill an export culture in local companies and create an enabling environment for the development and support of exporting SMME’s.
•Trade Development:- the identification of new opportunities for export and the development of enterprise capability in exporting.
•Trade Promotion:- the marketing of competitive products in targeted countries
Trade Promotion v Trade Development
Closely interrelated and mutually dependent. • Trade Promotion cannot be effective unless
supported by trade development.• Trade development serves no purpose unless
export ready firms are supported to break into foreign markets.
Trade PromotionTrade Development
Our Clients:-1.Aspiring ExportersOur Objective:- Create Export Capacity
To convert interest and enthusiasm into actual export capacity.
2. Potential ExportersOur Objective:- Actual Export Sales
To convert latent export capacity into actual export sales.
3. Current ExportersOur Objective:- Increased Competitiveness
To increase international competitiveness resulting in new and expanded export market.
Trade Promotion & Trade Development
in Mpumalanga• MEGA
• SEDA
• DEDP
MEGA’s services includes:
• Advice on how to prepare for export
• Export counseling and capability assessment with export advice tailored to individual business needs
• Organising and promoting participation in targeted trade missions, foreign exhibitions
• EMIA assistance and information
MEGA’s services cont..• Selecting markets and market entry
strategies.
• Buyer/partner identification and selection.
• Assistance in overseas markets.
• Proactive help in identifying new export opportunities.
MEGA Trade Services:-
Mpumalanga Exporter Database
PLEASE REGISTER!
Mpumalanga Province
Total Exports – All Products – 2000 to 2007
0
1000000000
2000000000
3000000000
4000000000
5000000000
6000000000
7000000000
2000 2001 2002 2003 2004 2005 2006 2007
MEGA focused on all sectors…
! Agri-Industry High Priority !• Strong focus on Agri-Processing
– adding value / beneficiation.
• MEGA’s agri related programme for 2008/2009 …
AGRO-INDUSTRY 2008HARVESTING TRADE & INVESTMENT OPPORTUNITIES
IN SOUTHERN AFRICA
Dar-Es-Salaam, Tanzania, 5th to 9th May 2008
MOU with CPI24th June 2008
Clause 1e: … “expansion and development of fresh produce markets”
GHANATRADE AND INVESTMENT
MISSION
NelspruitNext Thursday 24th July 2008
Emnotweni Arena Anytime from 9am to 2pm.
AGRI-FOOD EXPO
20th to 22nd July 2008 – Gallagher Estate - Midrand(Africa’s Big Seven Exhibition)
SIAL FRANCE 2008
19th to 23rd October 2008Paris - FRANCE
FACIM Mpumalanga PavilionMaputo - Mozambique
1st – 6th September 2008
MPUMALANGA FOOD TECHNOLOGY CENTRE