Do Your Data Visualizations Need a Makeover?...Help them do that by giving them what they need....

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Do Your Data Visualizations Need a Makeover? Meagan Longoria

Transcript of Do Your Data Visualizations Need a Makeover?...Help them do that by giving them what they need....

Page 1: Do Your Data Visualizations Need a Makeover?...Help them do that by giving them what they need. Challenge How do I tell a story that keeps my users engaged? Sometimes you can’t delight,

Do Your Data Visualizations Need a Makeover?

Meagan Longoria

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My Data Viz Journey

Meagan Longoria

Consultant, Denny Cherry & Associates

Microsoft Data Platform MVP

DataSavvy.Me

@mmarie

Business Systems

Analyst -

Finance

Business Systems

Analyst Sales

BI Dev -

Marketing

BI

Dev/Consultant

Excel SSRS, Excel SSRS, Excel Power BI, SSRS

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You are

interviewing

candidates for an

open business

analyst position and

this guy shows up.

What are you

thinking?

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His outfit might be distracting from his message.

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What Not To Wear: Data Viz Edition

Participants begin worried

they will look boring, but

recognize deeper issues and

leave knowing how to convey the right message.

Photo by Phil Plait CC-By-SA

My goal for your data viz

https://upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Stacy_London_2.jpg/524px-Stacy_London_2.jpg
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Two Types of Analysis Facilitated By

Data Visualization

Exploratory (sense-making)

Explanatory (communication)

This is what you do when

you share a Power BI report

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Miscommunication is human. It happens a lot.

Data visualization is communication.

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Data visualization is a skill. Most practitioners aren’t trained. Neither are our users.

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Bad data visualization is like a joke that falls flat.

You get one of three reactions:

BoredomConfusionDisgust

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The Reaction We Want

Is Interest

Or

Positive Engagement

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Why Do We Fail?

1. Our definition of

success is wrong

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Why Do We Fail?

2. We don’t

structure and

order our

information

purposefully

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Why Do We Fail?

3. We fail to

consider how we

interpret visual

design

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Defining Success

In Data

Visualization

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Data Visualization

Any effort to help people understand the

significance of data by placing it in a visual context

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Success Means

Not just understanding the data, but understanding

its significance

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In Other Words

Tell your intended

audience what they

need to know

efficiently and effectively

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Help your

audience make

a decision or

take action

Ultimately

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Not Your Goal #1

Show how many different chart types you can use

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Novelty Over Clarity

https://twitter.com/hnrklndbrg/status/886181647003119616

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Not Your Goal #2

Show off how many reporting features you can use

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Look What I Can Do!

https://www.idashboards.com/dashboard-examples/healthcare-dashboards-doctors-scorecard/

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Not Your Goal #3

Make shiny things

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Pretty, Useless Shapes

https://flowingdata.com/2012/01/10/pie-step-comment-bubble-3d-

thing/

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Not Your Goal #4

Display ALL of the data

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No Data Point Left Behind

https://www.geekwire.com/2016/payscale-ratings-rank-spacex-tesla-low-salary-high-meaningfulness/

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Purposeful Structure

and Order

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My MomLovely, kind… horrible storyteller

Gets stuck on unimportant details

Starts a story and then doesn’t

finish it

Don’t let your data viz be like my

mom

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Storytelling

“Massage” data to make it more interesting

Show visuals one at a timePurposeful structure and order on the page

Helpful navigation paths

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Purposeful Order – Possible Option

Question #1 Important Context Question #2

Question #3 Important Context Important Context

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Data Visualization Requires Empathy

Everyone is busy.

People want to go home, or they want to accomplish more at work.Help them do that by giving them what they need.

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Challenge

How do I tell a story that keeps my users engaged?

Sometimes you can’t delight, but you can still be efficient.

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Tip

Whiteboarding and

WYSIWYG editors

help get a good flow.

You don’t feel as committed to keeping a

visual when it’s easy to make and change.

Power BI is good for this!

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Have The Right Inputs

If you don’t give me the right data, I’m not going to care.

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Go all the way

If you give me the data but don't tell me the full story, you are missing the last yard.

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Understanding How

We Interpret Visual

Design

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Visual Design

Color Shape Layout

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Common and

Fixable

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Issue #1: Lack of Alignment

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Issue #2: Diagonal Chart Labels

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Issue #3: Bold chart title background with low-intensity chart colors

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Issue #4: Too many data labels

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Issue #5: Non-strategic Use of Color Contrast

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Issue #6: Overuse of Chart Borders

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Issue #7: Bar charts with axis that doesn’t start at 0

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Issue #8: Too many charts on a page

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Your Turn

What would you add to the list of common mistakes?

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Data Viz Concepts

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Cognitive Load

Information requires brain power

Brain power (aka working memory) is limited

Be intentional about the information you present

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Visual properties we notice without conscious effort within ~200 ms of exposure

ColorFormSpacial PositioningMovement

Preattentive Attributes

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Our brains simplify objects so we see the whole or outline before we see all the components

We like things to be: SimpleSymmetricalOrderlyRegular

Gestalt Principles

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Your Data Viz Needs a Makeover If…

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Cognitive Load

✓ Charts are off message✓ Too much jargon, lack of supplemental information to explain

terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

✓ My dog is really cute✓ Too much jargon, lack of supplemental information to

explain terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis

labels + data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

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Cognitive Load

✓ Charts are off message✓ Too much jargon, lack of supplemental information to

explain terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

✓ Charts are off message✓ TMJ, NMI✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

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Cognitive Load

✓ Charts are off message✓ Too much jargon, lack of supplemental information to explain

terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

✓ Charts are off message✓ Too much jargon, lack of supplemental information to explain

terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

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Cognitive Load

✓ Charts are off message✓ Too much jargon, lack of supplemental information to explain

terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

✓ Charts are off message✓ Too much jargon, lack of supplemental information to explain

terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information that is repeated within a chart

without reason✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

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Cognitive Load

✓ Charts are off message✓ Too much jargon, lack of supplemental information to explain

terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages (slicer bank in

different places, different use of bookmarks)

✓ Charts are off message✓ Too much jargon, lack of supplemental information to

explain terminology or data gathering techniques✓ Super intense colors everywhere✓ Redundant information within a chart (gridlines + axis labels

+ data labels)✓ Inconsistent design across report pages

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0

✓Misaligned visuals on a page

✓ Dark titles or title backgrounds that are more prominent than the rest of the chart

✓ Dark, intense borders

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Dark titles or title backgrounds that are more prominent than the rest of the chart

✓ Dark, intense borders

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Preattentive Attributes

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

✓ Bright colors on information that doesn't require attention✓ Using multiple colors without purpose✓ Rotated axis labels✓ Bar charts that don't start at 0✓ Misaligned visuals on a page✓ Dark titles or title backgrounds that are more prominent than

the rest of the chart✓ Dark, intense borders

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Gestalt Principles

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing between charts on a page without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

✓ ordered Poorly bars bar chart in a✓ Uneven spacing between charts on a page without

purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

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Gestalt Principles

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing between charts on a page without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing betweencharts onapage without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

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Gestalt Principles

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing between charts on a page without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing between charts on a page without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

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Gestalt Principles

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing between charts on a page without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

✓ Poorly ordered bars in a bar chart ✓ Uneven spacing between charts on a page without purpose✓ Using multiple colors without purpose✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements

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Gestalt Principles

✓ Reusing multiple colors for different purposes✓ Background colors that stand out more than the chart

elements✓ Background colors that stand out more than the chart

elements

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Squint Test

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

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Squint Test

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

✓ Background or border elements that unintentionally drawmore attention than more important data elements

✓ The most eye-catching element on your report page is not an important element

✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

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Squint Test

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

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Squint Test

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ appropriate order Charts not in an report page on the✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

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Squint Test

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closer to each other have some type of relationship

✓ Foreground elements not standing out against background ✓ Background or border elements that unintentionally draw

more attention than more important data elements✓ The most eye-catching element on your report page is not an

important element✓ Charts not in an appropriate order on the report page✓ Elements not spaced appropriately so that objects that are

closertoeachother have some type of relationship

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Page 76: Do Your Data Visualizations Need a Makeover?...Help them do that by giving them what they need. Challenge How do I tell a story that keeps my users engaged? Sometimes you can’t delight,

Most data viz blunders are due to lack of focus on your intended audience

This report design would be GREAT if it weren’t for

the users!

Art by Kendra Little

https://twitter.com/Kendra_Little

Badges - do they stink? do we need them?

Badges - do they stink? do we need them?

Getting them to do it: Motivational need for developmental students

Getting them to do it: Motivational need for developmental students

Alternative Fuels: Why Do We Need Them? Fuels: Why Do We Need Them? ... JetBlue Airways Midwest Airlines ... pipeline tariffs and hedging costs

Alternative Fuels: Why Do We Need Them? Fuels: Why Do We Need Them? ... JetBlue Airways Midwest Airlines ... pipeline tariffs and hedging costs

Habitat Reserves 1.What are they? 2.Why do we need them? 3.How do we design them?

Habitat Reserves 1.What are they? 2.Why do we need them? 3.How do we design them?

TRENDS IN CIRCULATION COIN - Currency Researchcurrencyresearch.com/...in_Circulating_Coins_2013.pdf · COINS: DO YOU USE THEM? DO YOU NEED THEM? DO YOU CHANGE THEM? TRENDS IN CIRCULATION

TRENDS IN CIRCULATION COIN - Currency Researchcurrencyresearch.com/...in_Circulating_Coins_2013.pdf · COINS: DO YOU USE THEM? DO YOU NEED THEM? DO YOU CHANGE THEM? TRENDS IN CIRCULATION

What do Scrum Masters Really Do? And do we need them?

What do Scrum Masters Really Do? And do we need them?

v What are Psychological tests & why do we need them ...

v What are Psychological tests & why do we need them ...

Supporting Details What are they? Why do I need them?

Supporting Details What are they? Why do I need them?

Community Advocates: Why You Need Them? What They Do?

Community Advocates: Why You Need Them? What They Do?

What is research metrics and do we need them?

What is research metrics and do we need them?

Anti Depressants Do you need them?

Anti Depressants Do you need them?

WHAT ARE A2L REFRIGERANTS & WHY DO WE NEED THEM? …

WHAT ARE A2L REFRIGERANTS & WHY DO WE NEED THEM? …

Cosmic Awareness 2003-03: Vaccinations: Do You Really Want Them? Or Need Them?

Cosmic Awareness 2003-03: Vaccinations: Do You Really Want Them? Or Need Them?

Fno.org Numbers as Story Tellers Why do we need them? Can we trust them? How do we get to know them well? .

Fno.org Numbers as Story Tellers Why do we need them? Can we trust them? How do we get to know them well? .

U.S. Bases in Japan: Do We Still Need Them?

U.S. Bases in Japan: Do We Still Need Them?

Protocols in sepsis: Do we need them? - MSICmsic.org.my/filedownloader.asp?filename=asmic2015_LohTseeFoon… · Protocols in sepsis: Do we need them? Loh Tsee Foong Director Children

Protocols in sepsis: Do we need them? - MSICmsic.org.my/filedownloader.asp?filename=asmic2015_LohTseeFoon… · Protocols in sepsis: Do we need them? Loh Tsee Foong Director Children

Normative scenarios & why do we need them

Normative scenarios & why do we need them

Fine Atmospheric Particles: Do we need to worry about them??

Fine Atmospheric Particles: Do we need to worry about them??

Bringing help to those who need it People who need help Do these people need help? What can we do for them?

Bringing help to those who need it People who need help Do these people need help? What can we do for them?

What Are Design Patterns and Why Do I Need Them?

What Are Design Patterns and Why Do I Need Them?