Do You Want To Sell? Help!
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Transcript of Do You Want To Sell? Help!
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July 18, 2013 www.yourcompany.com
Everyday Hero
vuoi vendere? aiuta!
sell? help!
#SocialMediaROI è Responsabilità
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July 18, 2013 www.yourcompany.com
Everyday Hero
#Socialmediaroi è un fatto di
cuore
responsabilità
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July 18, 2013 www.yourcompany.com
Everyday Hero
Che tu agisca mettendoci
risultando utile
cuore, responsabilità
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July 18, 2013 www.yourcompany.com
Everyday Hero
Oggi, domani, sempre
con ciò vendendo!
#SellHelp
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Heroutilità per te che vende
questo è #socialcare
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July 18, 2013 www.yourcompany.com
Everyday Hero
anche come
social customer care
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July 18, 2013 www.yourcompany.com
Everyday Hero
e se porta pure i $$…
#EpicWin!
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ma cos’è questo roi?!…
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July 18, 2013 www.yourcompany.com
Everyday Hero
roi è che tu sia responsabile
roi=responsabilità
Quanto e quanto a lungo tu lo sia
R=r
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July 18, 2013 www.yourcompany.com
Everyday Herok-r-a-c!
Quanto e quanto a lungo tu realizzi, responsabilmente, un…
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July 18, 2013 www.yourcompany.com
Everyday Hero
K=krisis
“HOUSTON… SIAMO IN CRISI”
Una strategia, driver e decisioni strategiche, all’insegna di…
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July 18, 2013 www.yourcompany.com
Everyday Hero13
r=resilienza
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OCTOBER, 2015 @Raquel75
Vuoi vendere? Aiuta! #Sellhelp
Trasparenza del brand nel presentarsi nudo, senza finzioni.
Un’azienda «Amica» davvero, che si metta in gioco per te a 360°.
Un’immagine per cui si possa dire: «Ti
amo? Ti compro!».
Fiducia: «ci sono», «sono qui per te.
Puoi fidarti».
Autenticità Affidabilità Amicizia Awareness
“A” come…
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OCTOBER, 2015 @Raquel75
Vuoi vendere? Aiuta! #Sellhelp
Trasmettere il proprio messaggio, la
propria mission.
In questo, prendersi cura del cliente, del
prossimo.
Il Care, la C di un costante Social-Caring
che si dona all’altro.
Creare engagement costante e in real-time col network.
Comunicare Coinvolgere Curare Social-Caring
“c” come le 5c…
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e soprattutto la “c n. 5”…
cuore!
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July 18, 2013 www.yourcompany.com
Everyday Hero
DEVOZIONE
DEDIZIONE
PASSIONE
amore
spirito di servizio
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OCTOBER, 2015 @Raquel75
Vuoi vendere? Aiuta! #Sellhelp
Un altruismo egoista, egoismo altruista che al centro ha il cliente,
il cuore condiviso.
La «utilità per te» di Jay Baer: tanto utile che «la gente farà la fila alla tua porta».
Per dirla con Seth Godin: «How good do you want this to be?».
Ora certo compri: ti fidi di nuovo. Sai che
quanto ti vendo ti sarà davvero di aiuto.
marketing del volontariato
Altruismo Egoista … e viceversa! “Youseful!” “Good!”
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July 18, 2013 www.yourcompany.com
Everyday Hero
vuoi vendere? aiuta!
sell? help!
#SellHelp
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July 18, 2013 www.yourcompany.com
Everyday Hero
Quanto e quanto a lungo tu sviluppi tale strategia in certe tattiche: le 4 R!
r = R = k-r-a-c
1. REALTIME SOCIAL-CARING 2. RUVIDA IRONIA 3. REALTIME MARKETING, NEWSJACKING 4. RULE 80/20
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July 18, 2013 www.yourcompany.com
Everyday Hero
roi è responsabilità, è che tu sia responsabile,
agisca mettendoci il cuore, essendo utile e così vendendo
r = R = 4 r = k-r-a-c!
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July 18, 2013 www.yourcompany.com
Everyday Hero
Oggi, domani, sempre
#SellHelp
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July 18, 2013 www.yourcompany.com
Everyday Hero
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July 18, 2013 www.yourcompany.com
Everyday Hero
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perché l’obiettivo sia...
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July 18, 2013 www.yourcompany.com
Everyday Hero
far bene i soldi
far soldi bene
Fare i soldi facendo del bene
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July 18, 2013 www.yourcompany.com
Everyday Hero
fare l’utile con l’utilità
Fare del bene facendo i soldi
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July 18, 2013 www.yourcompany.com
Everyday Hero