Do you recognise this brand?

Branding

• What is memorable about the Innocent brand?

• Do you know anything about the Company?

• Have a look at the company’s website. Think about the design, logo etc. What does this tell you about the company?

• www.innocent.co.uk

What does this tell you?

And this?

What message are they getting across?

What is the innocent strapline?

And in German?

Not just smoothies…

Why might children respond well to this?

TV adverts

• Look at some of these TV adverts:www.innocentdrinks.co.uk/bored/gallery/adverts/2008/

www.innocentdrinks.co.uk/bored/gallery/adverts/2007/

www.innocentdrinks.co.uk/bored/gallery/adverts/2006/

Which do you like best and why?

Innocent in Deutschland und Österreich

Innocent recently entered the German and

Austrian markets. Have a look at its

website in German:

www.innocentdrinks.de

Now it’s your turn!