Do You Matter: The Truth of Digital Influence In Brand Networks
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#OgilvyDS Do you matter? Jason Rogers Social Media Strategist
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Transcript of Do You Matter: The Truth of Digital Influence In Brand Networks
#OgilvyDS
Do you matter?
Jason RogersSocial Media Strategist
#OgilvyDS
The truth about digital influence
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How Most Think About ‘Digital Influencers’
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However there is a new kid on the block
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However there is a new kid on the block
It all comes down to trust
People can be trusted
People cannot be trusted, or it depends
US Survey Data 1972-2012: ‘Most People Can be Trusted’
Tweet Q’s to @JasonRogersUSA#OgilvyDSUS Survey Data 1972-2012: via @PWC_LLP and Graph Via @Slowerdawn / @NORCNews / @WashingtonPost
US Survey Data 1972-2012: ‘Most People Can be Trusted’
Companies predicated on trust
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Rise in the importance of aggregate trust
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The power of one rating
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£14Price Premium created by excellent online
rating for a Samsung Galaxy Tablet
#OgilvyDSData via @PaleyCenter and @ShareThis
The power of 1 reviewer
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1,224Excellent Reviews on Electronics Products
As of April 30, 2015
Focus on the customer journey
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Creating lasting influence
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