Do you know the real meaning of “Gang Nam Style” ?

Do you know the real meaning of “Gang Nam Style” ?

The Korean society in Gang Nam StyleJi Eun Lim– Purdue University

This video is…. This video is for adult students in the course “Ko-

rean Culture” The purpose of this video is to introduce the real

meaning of “Gang Nam Style” By explaining the history and features of Gang Nam

District, I tried to explain problems of the Korean Society

Multimedia principle Coherence principle Signaling principle Personalization principle

Sequence #1

Shot description Title Slide - Do you know the real meaning of “Gang Nam Style”?

Narration: (No narration)

Music: Gang Nam Style

Do you know the real meaning of “Gang Nam

Style”?

Sequence #2

Shot description The image of album jacket cover

of “Gang Nam Style” Narration:

Have you heard this song? Gang Nam Style is a very pop-

ular song by a South Korean rapper Psy.


Sequence #3

Shot description Picture of Psy who is a singer

of Gang Nam Style Narration

Psy had a surprise worldwide hit with the song “Gang Nam Style”.


Sequence #4

Shot description Internet News showing the popu-

larity of “Gang Nam Style MV”

Narration The music video has been

viewed over 1 billion times on YouTube.

Gangnam Style" was recognized by Guinness World Records as most "liked" video on YouTube.


Sequence #5

Shot description Picture of Psy who is a

singer of Gang Nam Style

Narration A lot of news media

covered the popularity of his song and dance.

Music: Gang Nam Style (Turn down the sound)

Sequence #6

Shot description People who do the horse dance with Psy

Narration People worldwide were enthusias-

tic about his horse dance. Many people imitated his dance.

Music: Gang Nam Style (Music turn down)

Sequence #7 Shot description

The map of Seoul Narration

Do you know the meaning of “Gang Nam”?

Gang (Kang) means “river” in Korean.

Nam means “south” Gang Nam is a district in Seoul

which is located in the south part of Han River.

Multimedia Principle Signaling Principle

Sequence #8

Shot description Past of Gang Nam

Narration My father lived in Gang Nam 50

years ago. When my father was young, Gang

Nam was totally different from now.

It was surrounded by rice paddies and fields.

Most of people farmed to earn their livings.

Sequence #9

Shot description Park Jung He president and his

colleagues Narration

Since the end of 1960, President Park Jung He was inaugurated.

He focused on developing Korean economy.

Korean government started the project to develop Gang Nam district as a business and residence district.

Sequence #10

Shot description Building bridges

Narration Bridges and roads were con-

structed. Many high building were built. The district has grown rapidly

for last 50 years.

Sequence #11

Shot description The picture showing

the Gang Nam District in 1972

Narration (No narration)

Sequence #12




Sequence #13




Sequence #14

Shot description Current picture of Gang Nam Fashion show and music performance

in Gang Nam Narration

The development of Gang Nam district led the elevation of economic status of lots of peo-ple who have their own lands.

Now, Gang Nam is the center for the economy, fashion and culture in Korea.

There are all types of financial institu-tions and culture facilities in Gang Nam.

Sequence #15

Shot description The signboard of a private

academy Narration

Furthermore, there are a lot of famous private acad-emies in this district.

Sequence #16

Shot description Picture of a teacher in Pri-

vate Academy

Narration You will be surprised of vari-

ous types of academies in-cluding English, Math, Science, Korean, foreign languages, discussion, etc.

Sequence #17

Shot description Moving Truck

Narration Many Parents want to move

to Gang Nam for their chil-dren’ s education because there are good private schools and academies in Gang Nam.

It causes the continuous in-crease in the price of land in Gang Nam district.

Sequence #18

Shot description Problems of Gang Nam dis-

trictSlide Title : Problems……….

Narration However, the rapid development

of Gang Nam caused serious problems.

Problems

Sequence #19

Shot description The image of showing eco-

nomic inequality Narration

While people who have their own land have become richer, lower and middle level people have more difficulties because of expensive rental price and living cost.

Sequence #20

Shot description Students who stand in line to enroll in

a famous academy Narration

It is common to see a long line of stu-dents or parents who are waiting to enroll in a famous academy of Gang Nam.

To tell the truth, I was also a student who waited to enroll in GRE Academy.

The excessive zeal for education in Gang Nam made a new word “Gang Nam Kids”

“Gang Nam Kids” means passive children who are shaped by their parents regard-less of their purpose and plans.

Sequence #21

Shot description Test of SAT

Narration A few years ago, a well-known in-

structor in private academy was in-dicted for the leaking of SAT ques-tions.

It’s not common but some rich par-ents try to buy questions for impor-tant entrance exams illegally for their children.

Fortunately, my parents are not as wealthy to obtaining the GRE ex-ams for me.

Sequence #22

Shot description The signboard of dermatology

clinics Narration

Gang Nam is one of the places with the most plastic surgeries, dermatology clinics and luxury brand shops.

The excessive interests in ap-pearance caused the problems of judging people by only appearance.

Sequence #23

Shot description The picture of Psy and two women

Narration The lyric of “Gang Nam Style” satirizes

the absurdity and haughty of upper class in Korea.

In addition, it criticizes people who tries to look wealthy by catching up with these upper class people even though they are not rich.

Through “Gang Nam Style” Psy pointed out how silly that is.

This song tells us that we should consider the question

“What is the real important worth in our life?”

Music: Gang Nam Style (Turn up the sound)

Sequence #24

Shot description Slide Title : The End Jieun Lim

Narration (No narration) Music: Gang Nam Style

The End

Jieun Lim

Do you know the real meaning of “Gang Nam Style” ?

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