DO YOU KNOW JAKE?

He’s the visionary leader

He’s the visionary leader

of a privately-held or family-owned business

who balances work with other important things in life.

He channels his ambition to the success of his company

and demands excellence.

But he’s uneasy

because the company brand is fuzzy

which creates inconsistent messages

so his company is ailing

and he needs a brand aid to make it better.

So, if you know Jake, let him know about us

We know who you are

and help Jakeout by sendinghim our way.

studiopinpoint.com

Just so you know,this is where we’llgo with Jake...

Just so you know,this is where we’llgo with Jake...

Brand Camerataking a snapshot of where you are at

1

Brand Landscapewhat people think of you, competitiveanalysis, market analysis, findings

2

Brand Landscapewhat people think of you, competitiveanalysis, market analysis, findings

Brandfolio™defining your brand essence, positioning,promise, and personality

3

Brand Livingwhat systems, process, checks do youput into place to ensure everyone isliving the brand

4

5

Brand Scorecardevaluating the fit between the brand andwho you are

Word on the street is...

“Knowing your brand saves time, because it cuts through all the not

knowing and wandering down other paths. It helps you know where

you’re going, redefine yourself and retool where you are headed.”

Luca Crescia, Founder, STORM Hair Group

“Instead of going by feel, I now know which path to take, and how

to stay on that path. Knowing my brand helps me make good deci-

sions for my company. Otherwise, I might have flip flopped on those

decisions.” Luca Crescia, Founder, STORM Hair Group

“The brand work we did had massive impact on HUSH. Until we

understand who we are and how we want to portray ourselves to the

market, in a very deliberate, well thought out, and strategic way,

we can’t put out product that reflects our true values and promises.

Having a brand strategy ensures that our product is consistent and

true to our essence. Our promise and essence is something we do not

take lightly. It is the foundation to our company and is who we are

and how we behave.” Naheel Suleman, President, HUSH Inc.

“The brand work we did had massive impact on HUSH being able

to maximize its potential. Until we understand who we are and

how we want to portray ourselves to the market, in a very deliber-

ate, well thought out, and strategic way, we can’t put out product

that reflects our true values and promises. Having a brand strategy

ensures that our product is consistent and true to our essence. Our

promise and essence is something we do not take lightly. It is the

foundation to our company and is who we are and how we behave.”

Naheel Suleman, President, HUSH Inc.

“For entrepreneurs with a purely technical background like myself,

the task of marketing and business development can seem daun-

ting. It is particularly frustrating not knowing what you don’t

know. I found discussions with Studio Pinpoint, their pointed ques-

tions, quick insights, and experienced perspective helped bring our

company a clarity of focus we were missing.”

Ben Zimmer, President. Enable Training and Consulting, Inc

“Having worked with the team I know that Studio Pinpoint is on

the leading edge, ahead of the thinking on this stuff. Their approach

allows a company to create a long-term residual legacy, and build

your company upon values, because that’s what you leave behind.

Brand is an important piece of that legacy.”

Michael McInerney, Vice President, AonHewitt

1235 Bay Street, Suite 400 , Toronto, ON M5R 3K4Toll-free 888 281 9456 fax 567 429 0922www.studiopinpoint.com 07-001