Do passengers really want to go mobile for travel?
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Transcript of Do passengers really want to go mobile for travel?
Air Transport Industry Insight
Do Passengers really want to go mobile?
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The Passenger IT Trends Survey 2013
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OVERVIEW
Attitude towards technology & mobile
Do passengers want m-commerce?
Will passengers use mobile for access?
Do passengers want information on the move?
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“TECHNOLOGY MAKES TRAVELLING EASIER”
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EXPLOSIVE GROWTH FOR SMART PHONES AND TRAVEL SERVICES
STAYING INFORMED IS THE TOP PRIORITY FOR PASSENGERS
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STAYING INFORMED IS THE TOP PRIORITY FOR PASSENGERS
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Additional
20-30%“Maybe” use mobile services
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USABILITY IS THE NUMBER 1 CONCERN
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OVERVIEW
Attitude towards technology & mobile
Do passengers want m-commerce?
Will passengers use mobile for access?
Do passengers want information on the move?
TRAVELLERS PREFER WEB BOOKING BUT MOBILE GAINS POPULARITY
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88%Of passengers would search for ticket fares on mobile apps
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M-COMMERCE EN ROUTE – A BIG OPPORTUNITY FOR AIRLINES AND PASSENGERS
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OVERVIEW
Attitude towards technology & mobile
Do passengers want m-commerce?
Will passengers use mobile for access?
Do passengers want information on the move?
MOBILE NOT THE PASSENGERS FIRST CHOICE
82%
75%
66%
65%
92%
82%
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MOST PASSENGERS NOT YET READY TO USE MOBILE FOR SENSITIVE INFO
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OVERVIEW
Attitude towards technology & mobile
Do passengers want m-commerce?
Will passengers use mobile for access?
Do passengers want information on the move?
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MOBILE (SMS) IS STILL THE PREFERRED CHANNEL FOR FLIGHT INFO UPDATES
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PASSENGERS WANT TO STAY CONNECTED ON BOARD
Interest in in-flight services on mobile devices
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• Technology in travel is viewed positively• Many passengers would definitely use mobile
services• Information is top priority but there is interest in
mobile services is across the entire journey
YES
• Usability, Usability, Usability
BUT
DO PASSENGERS REALLY WANT TO GO MOBILE?
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Download the survey:
www.sita.aero/surveys
For further information, contact:
Jack Loop, [email protected]
Tom Knierim, [email protected]
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Q&A