Do Now – p. 84

Why is it dangerous for companies to lie in their advertisements and commercials?

What happens to companies that lie in their commercials?

What kinds of laws exist to protect customers?

Copy and Answer

Today’s Objectives

How do candidates influence the way in which their campaigns are covered?

What is staging, spinning, and leaking and why are they used?

Do candidates have to tell the truth in their advertisements?

A note about this week…

There will be an open notebook quiz tomorrow on everything that we have done so far in our Media and Public Opinion unit

You will be given the rest of class tomorrow to work in groups on a Public Service Announcement project

Wednesday you will have some more time to work on your projects and then we will present

Notesp. 85Influencing the Media

Public officials at all levels of government try to both attract and shape media coverage

They do this in three ways… Staged Events – These events are planned in

advance – press conferences, debates, and speeches are the most common forms

Spin – During interviews, politicians goal is to convince both reporters and the public that their view of events is the correct one

Leaks – The unofficial release of confidential information to the media▪ Usually happens during “off-the-record” conversations▪ Politicians use leaks to expose wrongdoing, stir up

support, or spin the way an event or issue is covered

Textbook Reading Activity

Open your textbooks to page 174

Read the article in the green box called “False Ads: There Oughta Be a Law! Or – Maybe Not”

Complete the questions on your worksheet

Reflection – p. 84

Do you think it should be left up to voters to decide who is lying and who is telling the truth or should there be a law?

Explain your answer Copy and Answer