Good, better, best, Never let it rest, Till good is better, And better is best. Let’s chant.
DO GOOD (Better)
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Transcript of DO GOOD (Better)
( B E T T E R ) DO GOOD
Ma# Brooks/Noun Project
DO YOU HAVE AN IDEA HOW TO…
Feed one million starving children?
Fund an after-school program?
Get your family to volunteer on the weekend?
DW/Noun Project Stephen Borengasser/Noun Project
The people with the biggest hearts often have the toughest time understanding why everyone
else does not care as much as them
The truth is, everyone else does NOT care as much as you do because
YOU ARE SPECIAL
Don’t get discouraged. Just get better at selling your
ideas.
HERE ARE 4 WAYS TO DO GOOD...BETTER
CREATE ANTICIPATION
Like this…
Make people wonder what will happen next…
BE PROVOCATIVE
Many social entrepreneurs are wasting their time,
because they can’t sell their
ideas effectively.
ASK QUESTIONS
COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?
Marina Abramović did, at the
MoMA in NYC.
Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina.
Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?
Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider it.
ADD SURPRISE, CONFLICT OR TENSION
TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION
MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS.
These tactics focus your audience’s attention.
They increase the odds other people
will care about your idea.
You don’t have to be an artist
to do this.
There are SO MANY cool tools
available to get attention.
...AND ATTENTION PAVES THE WAY TO MEMORY
Even if you are trying to save the world.
Focus their attention on what’s important. People remember just 10% of what you tell them...
So stick to 4 points, or less
The birth of a new idea is
always hard.
DO GOOD… BETTER
CREATE ANTICIPATION
BE PROVOCATIVE
ASK QUESTIONS
ADD SURPRISE, CONFLICT OR
TENSION
What do we want you to remember?
We’ll give you a second…
DO GOOD… BETTER
CREATE ANTICIPATION
BE PROVOCATIVE
ASK QUESTIONS
ADD SURPRISE, CONFLICT OR
TENSION
ABOUT THE AUTHORS
BRUCE KASANOFF How to do well by doing good Kasanoff.com
Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com
All photographs by Carolina Miranda (C-Monster/Flickr)
BE PROVOCATIVE…
AND START THE PROCESS ALL OVER AGAIN