Do and Don'ts for a Successful Loyalty Program
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Transcript of Do and Don'ts for a Successful Loyalty Program
NextBee Media
LOYALTY PROGRAMS: DO’s and DON’T s
DOs
LOYALTY
PROGRAMS
Give away instant reward on sign-upOffer short-term achievable rewards
Encourage users in lower tiers to level up
Attainable Rewards&
a Tiered System
Reward desirable customer behaviour
Gather Data on
Consumers
Increase sales
during lull
periods
Gain traction for new
products/services
SET
SPECIFIC GOALS
Measure the effectivenes
s of the Program
Identify customer
preferences and habits
Differentiate customers
based on their characteristics. Design program
accordingly.
ANALYTICS
Make your program fun and engaging
Recognize and reward high-scorers
GAMIFICATION
Make it
Spread the word on social media
SOCIAL
!
Incentivize signing up customers – and reward top
performers each week
Train employees on the program and encourage
them to speak to customers
Enroll all employees in the program
Excite Your Employees
DONT’S
LOYALTY
PROGRAMS
DON’T COMPLICATE IT
Don’t Stay Silent
Open up
Communicate
DON’T CHOOSE REWARDS FOR YOUR CUSTOMER
Reward only desirable customer behaviour
Don’t Reward for the Sake of Rewarding
Don't sell/share customer
data
Protect customer data at all
costs
Trust lost once, is lost
forever
DON’T COMPROMISE ON PRIVACY
Be clear, on all communications
Don't make promises you can’t fulfil
Avoid fine print as much as possible
Don’t Mislead
www.nextbee.com
THANK YOU!