DNX Workshop ★ Grundlagen im Online Marketing - Robin Pratap
Transcript of DNX Workshop ★ Grundlagen im Online Marketing - Robin Pratap
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GRUNDLAGEN IM ONLINE MARKETING
More Traffic = More $Cash$!
| 07.05.2015
Robin Pratap @SumoRobin
Fabian Kriegel [email protected]
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INTRO
PROJEKT?
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INTRO
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INTRO
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INTRO
Produkt Traffic Sales
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PART 1 - RESEARCH
VORSTELLUNG
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WORKSHOP AGENDA
1. PART 1 - Research
2. PART 2 - Traffic
3. PART 3 - Sales
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WORKSHOP AGENDA
1. Aufgabe (5 Minuten)
2. Live Research
3. Quick Tipps
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PART 1 - RESEARCH
RESEARCH
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PART 1 - RESEARCH
• Dein Business in 3 Keywords?
• Wer sind deine 3 Hauptkonkurrenten?
• Wie viel $CASH$ verdient deine Konkurrenz?
• Woher kommt der $CASH$?
AUFGABE 5 Minuten
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PART 1 - RESEARCH
LIVE RESEARCH
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PART 1 - RESEARCH
• AdWords Keyword Planner / keywordtool.io • similarweb.com (Traffic + Traffic Channels) • $CASH$ Formel
• builtwith.com (IT-Analyse) • opensiteexplorer.com
QUICK TIPPS
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PAUSE5 Minuten
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PART 2 - TRAFFIC
TRAFFIC
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Link Building
Affiliate Vertriebspartner gewinnen Direkte Sales
Branding und Aufmerksamkeit
Download eines Freebies
ZIELE
PART 2 - TRAFFIC
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Paid Traffic
PART 2 - TRAFFIC
„Free“ Traffic
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AUFGABE 5 Minuten
• Konkret: Wofür brauchst du Traffic?
• 3 größten „Pain Points“ deines Kunden?
• Lösungsstrategie der „Pain Points“?
PART 2 - TRAFFIC
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LIVE RESEARCH
PART 2 - TRAFFIC
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PART 2 - TRAFFIC
• buzzsumo.com („Pain Point“ Research)
• Freunde fragen, Experten fragen
• Content Frameworks (Skyscraper, Case Study)
QUICK TIPPS
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PAUSE5 Minuten
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PART 3 - SALES
SALES
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AUFGABE 5 Minuten
PART 3 - SALES
• Erkläre dein Produkt in einem Satz?
• Kundennutzen in einem Satz - What’s in it for me?
• Produktplatzierung?
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LIVE RESEARCH
PART 3 - SALES
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PART 3 - SALES
• Landing Page (Leadpages oder Unbounce)
• Heatmaps (SumoMe oder Hotjar)
• Newsletter (List Building + Drip Series)
• On-Page Promo
QUICK TIPPS