DNX GLOBAL Workshop ★ Katja Andes - Transforming your passion into a valid business model

Transforming your passion into a val id business model

31 .07 .2015 10:30 – 13:30h

Kat ja Andes

K a t j a A n d e s

Yo u k n o w p r a c t i c a l t o o l s t o . . . 1)  I d e n t i f y t h e r i g h t i d e a 2)  D e v e l o p a b u s i n e s s m o d e l f r o m y o u r i d e a 3)  R e a l i z e a m a r k e t t e s t

w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

Goal

K a t j a A n d e s

1)  S h o r t r o u n d o f i n t r o d u c t i o n

2)  C r e a t e a n d s e l e c t i d e a s

3)  B u s i n e s s M o d e l l ( s h o r t v e r s i o n ) 4)  D e v e l o p y o u r m a r k e t t e s t – s t e p s , e x a m p l e s ,

i n f r a s t r u c t u r e a n d m a r k e t i n g t o o l s

5)  S t r a t e g i e s f o r f a s t c a s h f l o w

6 ) Q u e s t i o n s


Agenda

K a t j a A n d e s

W h a t ‘ s y o u r n a m e ?

W h e r e a r e y o u f r o m ?

D o y o u h a v e a n i d e a ?

( I f y e s p l e a s e d e s c r i b e i n 1 ( ! ! ) s e n t e n c e )


In t roduct ion Round

From the idea to the market test

F i n d i d e a s S e l e c t i d e a s B u s i n e s s m o d e l M a r k e t t e s t

K a t j a A n d e s w w w . i d e a c a m p . d e | w w w . s u n n y - o f f i c e . c o m

Quest ions to ident i fy ideas

K a t j a A n d e s

Ta k e y o u r t i m e , b r i n g y o u r h e a d i n a c r e a t i v e s t a t e G o a l : c o l l e c t a s m a n y i d e a s a s p o s s i b l e •  W i s h e s ? •  P r o b l e m s ? •  O b s e r v a t i o n s



My idea sheet 3 years ago


Select an idea


K a t j a A n d e s

W h i c h i s t h e „ r i g h t “ i d e a ?

P a s s i o n & I n t e r e s t s

Ta l e n t s & e x p e r i e n c e s

Yo u r c o n d i t i o n s


K a t j a A n d e s

What happens to ideas over t ime?

T h e y t u r n i n t o c o m p l i c a t e d i d e a m o n s t e r s

à S I M P L I F Y ! !


Def ine a business model for ONE customer n iche


K a t j a A n d e s

1 C u s t o m e r n i c h e

1 P r o b l e m / N e e d 1 S o l u t i o n

M o n e t i z a t i o n

D e t a i l e d b u s i n e s s m o d e l : B u s i n e s s M o d e l C a n v a s


Set goals and create an MVP


K a t j a A n d e s

C r e a t e a n M V P ( M i n i m u m V i a b l e p r o d u c t ) àW h a t i s t h e e a s i e s t w a y w i t h t h e l e a s t r e s o u r c e s t o g e t y o u r f i r s t r e s u l t ?

Yo u n e e d : •  Ta r g e t ( 1 s t c l i e n t , 1 0 0 0€ s a l e s , 3 0 0 b e t a u s e r s ) •  S p e c i f i c o f f e r •  I n f r a s t r u c t u r e •  M a r k e t i n g


Check potent ia l and def ine c lear offer



S t e p 1 : R e s e a r c h o f p o t e n t i a l •  S i z e o f t h e t a r g e t g r o u p •  C o m p e t i t o r s ( N u m b e r, h o w p r o f e s s i o n a l a r e t h e y ? ,

w h a t d i f f e r e n c i a t e s y o u f r o m t h e m ? ) •  P r i c e s •  C o s t s

S t e p 2 : R o u g h c a l c u l a t i o n S t e p 3 : D e f i n e a n i r r e s i s t i b l e o f f e r

Examples: Zappos

H y p o t h e s i s : P e o p l e b u y s h o e s o n l i n e R e a l i z a t i o n : •  I n f r a s t r u c t u r e : W e b s i t e w i t h p i c t u r e s o f s h o e s f r o m t h e

n e i g h b o r h o o d s t o r e ; o r d e r à b u y i n s h o p a n d s h i p •  M a r k e t i n g : G o o g l e A d w o r d s


Example: Sunny Off ice

H y p o t h e s i s : L o c a t i o n - i n d e p e n d e n t e n t r e p r e n e u r s a n d f r e e l a n c e r s w a n t t o w o r k a n d l i v e a m o n g l i k e - m i n d e d p e o p l e a n d a r e w i l l i n g t o p a y f o r t h e o r g a n i z a t i o n . R e a l i z a t i o n : •  I n f r a s t r u c t u r e : S i m p l e W e b s i t e w i t h s p e c i f i c o f f e r . A f t e r g e t t i n g

m i m i n u m n u m b e r o f r e g i s t r a t i o n s o r g a n i z a t i o n o f e v e n t •  M a r k e t i n g : F a c e b o o k p o s t s , g u e s t b l o g p o s t s , P R


Example: Teatox

K a t j a A n d e s

H y p o t h e s i s : H i g h q u a l i t y g r e e n M a t c h a t e a c a n b e s o l d o n l i n e R e a l i z a t i o n : •  I n f r a s t r u c t u r e : S i m p l e W o o C o m m e r c e w e b s h o p ( f i r s t o r d e r s

w i t h i n 2 4 h ) •  M a r k e t i n g : F a c e b o o k , G o o g l e A d w o r d s


Basic in f rast ructure

1)  W e b s i t e m i t s p e c i f i c o f f e r

•  W e b s i t e b u i l d e r

•  I m p r i n t : i m p r i n t g e n e r a t o r

•  P i c t u r e s

•  O n l i n e s h o p i n c l . p a y m e n t 2 ) N e w s l e t t e r s i g n - u p 3 ) A n a l y s i s


Info: take care that commercial use and modification of the picture is allowed by the licence!!

K a t j a A n d e s

P r o j e c t m a n a g e m e n t i n t e a m s : A s a n a , Tr e l l o C R M : P i p e d r i v e , S u g a r C R M , . . . O r g a n i s a t i o n o f p o s t a l s e r v i c e : D r o p s c a n , E - P o s t To o l s : S c a n n i n g A p p s , E v e r n o t e , D r o p b o x , G o o g l e D r i v e P h o n e c a l l s : Vo i c e o v e r I P ( S i p g a t e ) S e c r e t a r y s e r v i c e : E b u e r o A u t o m a t i o n : N e w s l e t t e r s y s t e m s l i k e M a i l c h i m p , C o n n e c t i o n b e t w e e n s y s t e m s w i t h p l u g i n s o r Z a p i e r ( h t t p s : / / z a p i e r. c o m ) o r I F T T T ( h t t p s : / / i f t t t . c o m )


Fur ther usefu l too ls

Market ing

1)  E - m a i l m a r k e t i n g ( o w n / o t h e r n e w s l e t t e r l i s t s )

2 ) B l o g m a r k e t i n g ( o w n b l o g / g u e s t p o s t s ) 3 ) C o o p e r a t i o n s 4 ) F o r u m m a r k e t i n g 5 ) S o c i a l M e d i a : F a c e b o o k / Tw i t t e r ( o w n f a n p a g e / p a g e , F a c e b o o k g r o u p s ) 6 ) P r o f e s s i o n a l n e t w o r k s : X i n g , L i n k e d i n ( g r o u p s , c o n t a c t p a r t n e r r e a s e a r c h ) 7 ) P R ( o n l i n e , o f f l i n e ) i n m a g a z i n e s , p a p e r s , r a d i o , T V 8 ) G o o g l e A d w o r d s 9 ) F a c e b o o k A d s


Examples fo fast cashf low

C a m p a i g n m o d e l A g e n c y s t r a t e g y C r o w d f u n d i n g


K a t j a A n d e s

W r i t e d o w n t h e s p e c i f i c n e x t s t e p s

•  w h o •  W h a t •  u n t i l w h e n W h a t w i l l g e t d o n e a n d s t a r t i m m e d i a t e l y !


And act ion!

The most important

K a t j a A n d e s

Star t immediate ly !

Ta lk about the idea!

Look for l ike -minded prople to exchange!

Who learns cannot fa i l !

Pers is tance!

Have fun!


K a t j a A n d e s

Offer for a l l DNX par t ic ipants

20% of f on Idea Camp Onl ine course and workshop wi th „DNX15Global“


K a t j a A n d e s

Offer for a l l DNX par t ic ipants

Exc lus ive 10% of f o f a l l Sunny Of f ice events in 2015 wi th „DNX15GLOBAL“.


Contact data

Katja Andes [email protected] Katja.andes@sunny-‐office.com

DNX GLOBAL Workshop ★ Katja Andes - Transforming your passion into a valid business model

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