DEVELOPING THE MARKETING STRATEGY TO PROMOTE EDUCATIONAL SERVICES

Student: Olena Garkusha Scientific supervisor: Ph D in Economics Associate Professor O.Krasovskaya

DNIPROPETROVSK ALFRED NOBEL UNIVERSITYDEPARTMENT OF MARKETING

The Purpose, object and subject of research of the diploma research

• The Purpose -to develop marketing strategy to promote educational services;

• The Object -marketing activity of the International Business School IBS;

• The Subject -marketing strategies and tools promoting educational services.

The Tasks

• To define the essence and methodological aspects of the promotional marketing strategy;

• to characterize the peculiarities of the educational service promotion;

• to analyze the performance and marketing environment of the International Business School IBS;

• to conduct the SWOT- analysis and define the IBS drawbacks

• to develop the marketing strategy to promote educational services of the International Business School IBS

International Business School IBS

• Founded in 1997 as a structural division of Dnepropetrovsk Alfred Nobel University

Offers :

• MBA• Psychology in Business• Psychology in MBA

Justification of marketing strategy to promote educational services

• Information Support of the clients about the service portfolio

• Price-Quality Correspondence Approach Formation

• Business Program Demand Formation• Justification of investments into business

education

Strategy formation goals

• Regular Service Information Support for the clients

• Goodwill Reputation Management• Service Popularity Support• Rationalization of investments in business

education

Target Audience

men and women from 27 to 45 with at least 2-year experience aimed at the career growth and own business development

Market penetration strategy is recommended to promote IBS services

Promotional tools

• Contextual advertising• FacebooK• The IBM Site Support• CityLight• BillBoards• GoodZone

Conclusions

• To promote the educational services of the International Business School IBS of Dnepropetrovsk Alfred Nobel University it is recommended to use the Internet as the most effective channel of promotion in accordance with the established goals and objectives of a marketing promotional strategy.

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