main spring 2011

Carefree Urban Cool…

attention all denim addicts! Danish fashion brand DnD summon you to check out their new springtime collection — a confident blend of carefree urban cool with a rugged twist of nature and outdoor style. it’s bold, it’s daring, it’s totally DnD.

Whether you prefer the seriously on-trend outfits or a tougher, more basic look, the overall style signals a laidback but very deliberate attitude throughout. This is clearly reflected in the silhouette, which stems from a funky mix of familiar must-have items such as tailored denim shirts, washed t-shirts in asymmetrical cuts and the all-essential “Buddha” jeans featuring a distinctive fusion of tapered ankles and baggy crotch. a slightly more casual cut has been applied to the military-inspired uniform style, where combat shorts and trousers are now worn with simple t-shirts and austere jackets, while the collegiate look is emphasized by the redesigned baseball jackets.

The colour scheme mixes urban graffiti with the plain and simple shades of na-ture. sand, grey, black, white and a stylish army green ensure that even city boys can get a touch of dusty roads and the great outdoors, while great effects are created by the hot splashes of urban red, pink, blue and purple, which also inject a carefree springtime feel.

DnD is synonymous with denim, details and drive. The daring look for the spring season — where city concrete blends with the dry summer dust of nature — is brought to the fore in vivid colour blockings, fun stripes and college-style prints pitched against more casual elements such as worn military-style details and washed finishes.

The key material of the season is cotton, which is brought to life in lots of dif-ferent weaves with a huge array of finishes and exciting new washes. Yards and yards of denim have been transformed into both jeans and shirts, while twills and sweat materials are used for cool trousers and combat shorts. all t-shirts are cut from cotton, with some designs dyed in more unusual ways using striking spray effects for a look that is spot-on trend. nylon features in the lighter spring jackets, while cotton blends have been used for the great range of cool sweatshirts.

Urban and carefree with a laidback, yet deliberate attitude — DND dare to mix the latest urban trends with hints of nature and rugged outdoor living. Do you dare to join in?