Human Performance Liquified

2017 Re-Launch Presentation

Forward Looking StatementThis presentation includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include the Company’s ability to successfully distribute its products, failure to successfully complete the development of new or enhanced products, the Company’s ability to meet its future capital needs, the success of competitive products, fluctuations in costs, changes in consumer preferences and other items described in the Company’s PPM. The Company undertakes no obligation to update any statements in this presentation.

Introduction• DNA Energy, Inc (DNAX) is a publicly held beverage brand

company focusing on the Energy Drink Category.

• DNA Energy, Inc. (DNAX) was launched in 2007 and on the market until 2015 Generating $10-$15m In revenue with sales in 20+ States

• DNA Energy, Inc. (DNAX) appointed Adrian McKensie CEO in February 2016

• DNA Energy, Inc. (DNAX) anticipates relaunching three reformulated and natural flavors of DNA Energy drink during the 2nd quarter of 2017.

Mission StatementDNA Energy’s Mission is to build shareholder value through

The relaunch of DNA Energy DrinkDeveloping a Distribution NetworkDeveloping Chain RelationshipAcquisitions

Energy Drink Category Overview

• Mintel projected the US energy drink market to hit $10.8 billion in 2015

• Based on a recent survey, global research firm Mintel expects the US energy drink market to grow by an estimated 52% from 2014 to 2019.

• Packaged Facts Research estimates that energy drinks sales breakdown as follows:

• 59% convenience stores • 13% mass merchandisers (Wal-Mart and Target)• 10% supermarkets • 5% club stores/warehouse (Costco Sams, BJ’s,etc)• 2% drug stores (CVS and Walgreen’s, etc)• 11% is made up of all other categories, (Dollar stores, etc)

About DNA Energy• DNA Energy offers consumers a proprietary blast of

Vitamin B in 3 Flavors: Cellular Citrus Cryo Berry Moleculalr Melon

Winner of two consecutive World Beverage Competition Platinum “Best of Show” awards pretty much says it all.

DNA Retail and Distributor Pricing

• Front Line Buy 2 for $3.00• Price to Consumer $2.29 $1.50• Unit Price to Retailer $1.33 $ .89• Case Price to Retailer $32.00 $21.33• Retailer GP/Unit $ .86 $ .61• Retailer GP/Case $20.64 $14.64• Price to Distributor $24.00 $16.00• Distributor GP $ 8.00 $ 5.33• Distributor Margin 25% 25%

Product Specifications

Human Performance Liquefied

ITEM DESCRIPTION Item UPC

CaseUPC

Case Pack

CaseWeight

CaseCube Tie/High

Case DimensionsL" x W" x H"

Pallet Truck Load

CasesTruckLoad

Pallet Weight

TruckLoad

Weight

ENERGY DRINKORIGINAL 8 91553 001367 00891553001374 24 28 lbs 0.62 10/7 16 "x10.625"x 6.25" 21 1,470 2,005

lbs 42,105

ENERGY DRINK ZERO SUGAR FREECELLULAR CITRUS

8 91553 001022 00891553001053 24 26.5 lbs. 0.62 10/7 16 "x10.625"x 6.25 22 1,540 1,900 lbs 41,800

ENERGY DRINK MOLECULAR MELON 8 91553 001480 00891553001497 24 28 lbs. 0.62 10/7 16 "x10.625"x 6.25 21 1,470 2,005

lbs 42,105

ENERGY DRINK CELLULAR CITRUS 8 91553 001503 00891553001510 24 28 lbs 0.62 10/7 16 "x10.625"x 6.25 21 1,470 2,005

lbs 42,105

ENERGY DRINKCRYO BERRY

8 91553 001466 00891553001473 24 28 lbs 0.62 10/7 16 "x10.625"x 6.25 21 1,470 2,005 lbs 42,105

2017 South Florida Launch Plan

April 1-15 2017Complete Production RunHire South Florida Sales Reps and Drivers April1

April 15 -Sept 31 2017: South FloridaSell DNA Independent South Florida Retail AccountsIn Store MerchandisingIn Store DemosGuerrilla Marketing (Beach & Event Sampling)Identify and Sponsor Monthly Events

2017 South Florida Launch Plan (cont)

October – December 2017Appoint South Florida 3rd Party DistributorsInterview other Florida 3rd Party DistributorsTargeting Anheuser-Busch Dist. networkPresent DNA to Florida Chains Identify Target Southeast Markets for 2018Develop 2018 Budget

LegendStart  

On Order  Finish/Deliver  

9-Jan 16-Jan 23-Jan 30-Jan 6-Feb 13-Feb 20-Feb 27-Feb 6-Mar 13-Mar 20-Mar 27-Mar 3-AprCo-Packers

Quote/Visit Miami Quote/Visit Cott

Quote/Visit/Other Finalize Co-Packer  Production Run

Can Graphics Facelift Address 

UPC Codes NLEA

Order Cans  Deliver Cans

Flavor Formula Final Approval

Formula Finalize COG Submit to Lab

Lab Work Complete Order Ingredients

Ingredients Delivered

POS Design Static Cling Sell Sheet

Place Order Print

ManagementAdrian McKensie, Chief Executive Officer has a long-standing track record of business development, finance, and marketing experience. After graduating with a Bachelor's degree in Economics from the University of Western Ontario, he has spent the last 16 plus years in finance, marketing and corporate management. He has helped build, worked for and invested into a diverse mixture of public businesses including bio tech, social media app development and beverage companies. Mr. McKenzie will focus on reestablishing and building a successful brand, engaging new investors, shareholder building and new product development.

Proposed OfferingAmount: $500,000 (up to 50% increase to $750,000)Security: Common StockUnit Price: No MinimumOffering: 5,000,000,000 shares (up to 50% increase to 7,500,000,000)

DNA Brands, Inc. (the “Company”) is offering 5,000,000,000 shares of its common stock, par value $.00001 per share (the “Common Stock”) at a purchase price of US $0.0001 per share (the “Purchase Price”) on a strictly confidential basis to “accredited investors” (the “Investors”) in transactions exempt from registration under Rule 506 of Regulation D promulgated by the United States Securities and Exchange Commission pursuant to the Securities Act of 1933, as amended (the “Securities Act”). The Company reserves the right to increase the size of the Offering by up to an additional 2,500,000,000 shares of Common Stock. Potential investors will receive the Company’s Private Placement Memorandum with subscription documents for review and execution.

Use of Proceeds

Sources Amount

New CapitalRequirement for 2017 South Florida DNA Product Re-Launch $500,000 Total $500,000

UsesReformulation & Lab Analysis $ 10,000 Design (Can, POS, wearable and presentation design) $ 20,000 Aluminum 3 flavors x 6224 cases $ 70,000 Ingredients 3 flavors x 6224cases $ 70,000

Co-packing Fee (to include tray and shrink) 3 cases x 6000 cases $ 70,000 Inbound freight, Outbound freight and Storage $ 30,000 POS Production (Static Cling, Banners, Posters) $ 15,000 Wearables Production (Hats and T-Shirts) $ 15,000 Sampling, Events other marketing $ 50,000 G&A     $150,000 Total $500,000

Projected Income Statement

Consolidated 2017 2018 2019Total Revenue $476,284 $1,671,840 $2,317,680

Cost of Goods $323,996 $1,086,696 $1,390,608

Gross Profit $152,288 $585,144 $927,072

Total Operating $446,126 $697,259 $876,155

EBITDA ($293,883) ($112,115) $50,917

The financial projections reflect numerous assumptions including industry performance, general business and economic conditions and other matters, most of which are beyond the control of DNAX. While the projections were prepared in good faith and the assumptions, when considered on an overall basis, are believed to be reasonable in light of the current circumstances, it is important to note that there can be no assurance that such assumptions will be realized, and investors must make their own determinations as to the reasonableness of such assumptions and the reliability of the projections. Therefore, although the financial projections are presented with numerical specificity, the actual results achieved during the financial projection period will vary and some of the variations could be material. Accordingly, no representation can be or is being made with respect to the accuracy of the financial projections or the ability of DNAX to achieve the projected results of operations. Investors are encouraged to Refer to the “Risk Factors” in the documents the Company files from time

to time with the Securities and Exchange Commission. www.sec.gov.

Investment HighlightsManagement has strong Public Company and Financial Industry experience

DNA Energy Brand well known in US Beverage Industry now active in the beverage category

Energy Drink Category among the largest and still growing faster than most other categories.

DNA Energy, Inc. poised for additional acquisitions and market cap growth.

Market DataSYMBOL DNAXShares Outstanding 12.5B A/O 1/20/17

CONTACT:Adrian McKensieadrian@dnabrandsinc.com(561) 654-5722