DNA Credential English)

8/8/2019 DNA Credential English)

1/62

DISCOVERY & ACTION CONSULTING

Presented to:

Prepared by: Discovery & Action Consulting (CHINA)

Date: December 26, 2005

Client Logo


2/62

2

TABLE OF CONTENT

Who we are?1

2

3

What we can offer to you?

What makes us different?


3/62

WHO

WE ARE?


4/62

4

Shanghai

COVERAGE THROUGHOUT CHINA

Beijing

Chengdu

Wuhan

Guangzhou

Shenyang

Discovery & Action Consulting

(DNA) , headquarter in SH

Full-service office

Beijing office is opening soon

Partners in 4 other regions


5/62

5

OUR MISSION

DISCOVERY FOR ACTION!


6/62

6

WHAT WE DISCOVER

We discover the panorama of consumer behaviors

not only their physical behaviors

outward behaviors


7/62

7

WHAT WE DISCOVER

but also the most mysterious and complicated brain activity

We discover the panorama of consumer behaviors

inward insights


8/62

8

Talented people

Only talented people can make us differentiated

Integrity

We are responsible for what we deliver

Innovation

If there is a standardized solution, we follow it; if there is not, we will create it.

Excellence

We always pus

hfor t

he perfection

Proactivity

We offer options for solution instead of data

WHAT WE VALUE MOST


9/62

9

A STRONGER TEAM WITH MORE TALENTS

DNA SHDNA SH

RESEAR H FIELDWORKQUALITY

ONTROLDP/ ODING

ADMINISTRA-TIVE

We provide full service to our client: both quantitative and qualitative

2 quanti. directorsSome quali.freelancers1 Research Manager

1 Assistant RM2 Sr. Researchers5 REs(most withinternationalcompany background)

1 FW Manager3 Sr. Supervisors6 Supervisors3 Assistants

PARTNERS

Full time QCPlus part-timers

2 sr. DPprogrammers2 Coders plus part-timers

* 1 supervisor specialized in resource management to ensure sufficient resource


10/62

10

PROFILE OF SOME EY STAFF

Eric HE Director, ex-P& , ACNielsen, Synovate, both quanti and quali

Arthur YU Director, ex-Unilever, MIMR, both quanti and quali

Kevin SHU Manager, ex-Synovate, quanti

Shelley SHEN Assistant Manager, ex-Synovate, quanti

Ada WAN Senior RE, ex- IPSOS, Synovate

Jasmine LIN Senior RE, ex-IPSOS

Brian CHEN RE, ex- Synovate

Shuang LI Senior Programmer, ex-IPSOS, strong stat background

Helen XU Fieldwork Manager, from one local agency


11/62

11

MR. ERIC HE

Mr. ERIC HE Director Over 10 years research experience in both qualitative and quantitative

Previously:

Synovate Quantitative Research Associate Director

ACNielsen Customized Research Manager

Procter &

amble Market Research Senior Manager, responsible for Crest and Rejoice

Experience:

Rich experience in research for FMC

, IT and Telecom, Consumer Electronics, Automotive,Pharmaceuticals and Healthcare, Foods and Beverage industry

Expertise:

Ideation

eneration, Concept and Copy DevelopmentSurvey

MarketOpportunity PinpointSurvey (Product Positioning and Consumer Segmentation)

Market Performance Effectiveness Tracking Study (brand tracking, Campaign Effectiveness)

Ad Effectiveness Test Trainer on Market Research and Statistics Application

Academic:

Major in Statistics, Nankai University


12/62

12

MR. ARTHUR YU

Mr. Arthur Yu Director

About 10 years research experience in both qualitative and quantitative

Previously:

General Manager of Modern International Market Research Shanghai Company

Unilever Senior Consumer Insight Manger, responsible for Hazeline, Ponds, Lux & Dove

Experience:

Rich experience in research for FMCG, IT and Telecom, Consumer Electronics, Automotive,Pharmaceuticals and Healthcare, Foods and Beverage industry

Expertise:

New Product Development (from Idea generation and screening to volume prediction)

Copy idea development and evaluation

Segmentation, Brand Positioning and Targeting


Trainer on Market Research and Its Application on Successful Marketing

Academic

Executive MBA, Washington University atSt. Louis

Bachelor degree of Engineering, Shanghai University


13/62

13

MR. EVIN SHU

KEVIN SHU Research Manager More than 6 years market research experience

Previously:

Synovate Project Manager

Research focus:

Usage & attitude studies

Brand equity studies

Advertising tests

Concept and product tests

Have experience in coordinating regional projects in 14 markets across Asia Pacific andliaising with clients in Europe and US

Product area expertise:

Fast moving consumer goods, personal care products, electronic products

Academic:

A bachelor degree, Shanghai University


14/62

14

MS. SHELLEY SHEN

Shelley SHENAssistant Research Manager About 3 years experience in quantitative research

Previously:

Synovate Quantitative Research Senior Researcher

ARK Marketing Research Researcher

Experience:

Rich experience in research for FMCG, Food and Beverage, Pharmaceuticals andHealthcare, IT and Telecom industry

Expertise:

Concept and Product DevelopmentSurvey


Ad Effectiveness Test

Consumer Usage and Attitude Survey MarketOpportunity PinpointSurvey (Product Positioning and Consumer Segmentation)

Academic

Major in Environment, East China Normal University


15/62

15

MS. ADA WANG

Ada WANG Senior Research Executive About 2.5 years experience in quantitative research

Previously:

Synovate Quantitative Research Senior Researcher

Experience:

Rich experience in research for FMCG, Food and Beverage, Pharmaceuticals and

Healthcare, IT and Telecom industryExpertise:

Concept and Product DevelopmentSurvey


Ad Effectiveness Test

Consumer Usage and Attitude Survey

MarketOpportunity PinpointSurvey (Product Positioning and Consumer Segmentation)

Academic

Major in International Trade & Economy, Wuhan University ofTechnology


16/62


17/62

17

JOYCE YUAN - QUALITATIVE

Joyce has 4 years of market research experience. Her specialty is qualitative research, including

focus group discussion and one-to-one in-depth interview. With the working experience in

IFOP Shanghai (the second largest market research company in France), she has experienced

in all its different methods.

Her main research responsibilities are in mass-market daily consumer goods, including telecom

product, electronic appliance, food & beverage, cosmetics, baby products, and fashionproducts. She has conducted variety of projects, including concept test, product positioning

research, ad development study, usage and attitude research, and etc.

With several years of experience as a moderator, she has formed a unique and flexible

moderating style aided by her ease in communicating with and gaining insights from the

respondents.

With thoughtful and profound analysis, she can provide insightful and constructive

recommendations to clients. Her great language abilities are a great aid to fluid communication.


18/62

18

Fieldwork capabilities in over 100 cities in China

1 Full-service office in Shanghai

30 full-time staff

10 researchers

10 supervisors

1 QC+ 2 E&C+2DP

20 telephone survey facilities (CATI)

3 telephone survey suppliers in BJ, CD and GZ respectively

business importance (both Qualitative and Quantitative)

Already 60,000 quantitative interviews by end Oct. 05,

Focus group facility (Audio visual recording, Simultaneoustranslation, one way mirror, DVD disc delivery)

SOME NUMBERS ABOUT DNAUpdated as ofOct. 05


19/62

19

WHERE WE HAVE RESEARCHED?

Fieldwork capabilities already covered about 40 cities

but we can go further beyond


20/62

OUR FIELDW

OR QUALITY CONTROL


21/62

21

FIELDWOR AND QUALITY CONTROL

Quality people is the basis Experienced field manager (all 5+

years experience) Team of full time supervisors Pool of full time and part-time

interviewers.

Dual System of Quality Control

Interviewer Training &Control

Basic training

Continuous qualityvaluation

Displacement of thedisqualified

Project (operational)Control/Supervision

Internal briefing

Interviewer briefing by researcher/field supervisor

Pilot and debriefing Progress control

Accompany interview

2-tier editing by fieldwork supervisor and DP

Independent back-checking 15-30% backchecking of each interviewer's work


22/62

22

HOW TO ENSURE A GOOD QUALITY

QC Manager discusses with the Researcher-in-charge

To understand the objectives of the project

Emphasize the questions for logic checking

QC Training for checker

Briefing and mock interview

Classifying checked result

Familiarization with forms used for recording summary

Independence Independent QC department and back-check supervisors

Independent pool of QC checkers, who are unknown to interviewers

Monitoring QC Checkers

Outdoor monitoring for checkers

Independent quality controller one-on-one monitoring the interceptor

Tour-guide for the respondents recruit to avoid the chance for the sampler to cheat or lead or guide the respondentshow to reply

Independent screen interviewers assigned by QC on-site to re-screen the respondents

If problem is found from any particular interviewers work, immediate termination for the cheatinginterceptor


23/62


24/62

24

FIELDWOR AND QUALITY CONTROLINTERVIEWING PROCEDURE (IN-HOUSE INTERVIEWING)

Recall (ifnecessary)

ProjectConfirmed

Set-up(Sampling)

Source forInterviewer

InternalBriefing

InterviewerBriefing

Mock &Pilot

Debriefing AccompanyVisit

Edit Q'naire ProgressControl

Back-check

InterviewerEvaluation

OverallReport

ey Points For Control

Mandatory to participate in Briefing, Mock, Pilot,and Debriefing.Interviewer briefing co-conducted by Project Manager (ResearchDept.) and FW Supervisor, and when necessary, also FW Manager.

The first interview of new interviewers must be escorted by supervisoror an experienced interviewer.For each study, supervisor must escort 2-3 interviewers.Supervisor keeps continuous check on the progress & completed quotaon a daily

weekly basisEach interviewer will not do more than 15% of total sample.Normally, interviewers are required to return completed questionnairesin 3 rounds, each at a designated time. Any problems encountered willbe reported and clarified.First round to complete not more than one-third of the assigned samplefor editing.Supervisor will take the initiative to contact the interviewer thatevening in case of no show.100% of the questionnaires are manually edited once. 50-100%double-edited. Written records are kept on editing quality.For all projects outside of the major cities, researcher or supervisor willtrain and supervise the FW in person or by telephone.All the local suppliers working for DNA China have to sign a confidentialcontract. They accept quality evaluation by DNA.

Start End


25/62

25

FIELDWOR AND QUALITY CONTROLINTERVIEWING PROCEDURE (STREET INTERCEPT CLT)

On the spotEditing

Debriefing Start ActualInterview

On the spotSupervision

- tape

record allinterviews

QualityEvaluation


Project Manager (Research Dept.) or FWSupervisor will monitor the entire interviewingprocess at the location(s).

All respondents recruited via pre-recruitment orstreet intercept will be re-screened on-the-spot toensure quota qualification.

100% on-the-spot editing on completedquestionnaires.

End

ProjectConfirmed

Set-up(Venue)


InternalBriefing

InterviewerBriefing

Mock &Pilot

Debriefing

Start

On the spotinterview

On the spot

Recall


26/62

26

Recall (ifnecessary)

ProjectConfirmed

Set-up(Sampling)

(CATI spec)


InternalBriefing

InterviewerBriefing

Mock &Pilot

Debriefing Tape recordinterviewreal-time

monitoring

Edit Q'naire ProgressControl

Back-check

InterviewerEvaluation

OverallReport


Mandatory to participate in Briefing, Mock, Pilot,andDebriefing.

Interviewer briefing co-conducted by Project Manager(Research Dept.) and FW Supervisor, and when necessary, alsoFW Manager.

All interviews are conducted in office.

All interviews are tape recorded and

or linked with real-timemonitoring facilities.

On the spot supervision at all times.Supervisor keeps continuous check on the progress &completed quota on a daily basis.

Each interviewer will not do more than 15% of total sample.

ey results

printout overnight.

Start End

FIELDWOR AND QUALITY CONTROL INTERVIEWING PROCEDURE (CATI TELEPHONE INTERVIEW)


27/62

27

Independence

Independent QC

department and

back-check

supervisor

Independent pool

of back-checkers,who are unknown

to interviewers

Report to Director

General Manager,

not Fieldwork

Manager to ensure

independence

ConfidentialityBack-checkquestionnaires areconfidential to Q.C.supervisorsAll back-checkinterviews are audiotaped and checked by

designated personnelBack-checkquestionnaire counter-checked against originalquestionnaire bydesignated personnel

Fairness

Each interviewer will

undergo 100% back-

check in at least one of

the studies

participated in a year.

Timeliness

Must start latest

when one-third of all

samples have been

completed

And finished in 3

days upon end offieldwork

Comprehensiveness

All projects

All interviewers

15-30% back-check

for each interviewer

Flexibility

Door-to-door back-

check for door-to-

door interviews

Accompanied with

telephone back-

check

Q.C. Supervisor

exercises discretion

to increase the back-

check proportion if

and when necessary.

StrictnessAutomatic second backcheck if suspicious offalsification.Proportion of back-check may increase from15-30% to 50% or even100%

BAC -CHEC ING


28/62

28

GLOBAL PARTNER

Stronger Service Team And Global Coverage


29/62

29

Introduction to NuVista Strategies, Inc.

NuVista Strategies Inc. is a results-oriented consulting firm offering

marketing strategies based on quantitative and qualitative analysis.

Our clients rely on our actionable recommendations to generate significant

increase in revenues and profitability

NuVista consultants identify profitable growth opportunities driven by state-

of-art research and analytical techniques.

Our team helps clients make better business decisions based on better

information

NuVista works with leading companies around the globe


30/62

30

USA

Brazil

Philippines

MexicoVenezuela

Argentina

China

Indonesia

Australia

PolandRussia

GermanyUK

India

NuVista has been operating in 14 countries across 5continents


31/62

31

THE PEOPLE

The NuVista team brings solid industry experience, analytical brilliance, unmatchedpassion and leadership qualities

Each member of the team brings unique value to the organization and its clients, eitheranalytical, strategic, or both

We have extensive experience and knowledge in both qualitative and quantitativetechniques

By sharing our expertise, we are successfully able to generate the best quality workfor our clients

NuVista consultants develop critical analytical information needed to address key clientissues

NuVistas goal is to develop high value, actionable recommendations for our clients mostpressing business challenges

Our team at NuVista strives for excellence and it is exemplified in our work


32/62

WHAT WE CAN OFFER TO YOU?


33/62

33


Market Opportunity AssessmentMarket Opportunity Assessment Brand & Product DevelopmentBrand & Product Development Communication & MediaCommunication & Media

Market profiling & entry strategy

Market sizing

Market segmentation

Market structure analysis

MarketOpportunity Matrix

Value chain analysis

Business intelligence & consulting

Consumer habits & practice

Positioning and targeting

Portfolio Optimization

Market profiling & entry strategy

Market sizing

Market segmentation

Market structure analysis

MarketOpportunity Matrix

Value chain analysis

Business intelligence & consulting

Consumer habits & practice

Positioning and targeting

Portfolio Optimization

Consumer Needs & drivers

Ideation & concept development

Idea & concept screening

Usage & attitude study

Concept & product test

Sensory test

Volume forecasting and STM

Brand health/equity check

Restage & line-extension strategy

Flavor / line optimization

Consumer Needs & drivers

Ideation & concept development

Idea & concept screening

Usage & attitude study

Concept & product test

Sensory test

Volume forecasting and STM

Brand health/equity check

Restage & line-extension strategy

Flavor / line optimization

Name / slogan / celebrity selection

Insights exploration

Concept & Creative development

Copy test

Communication pre-test

Package appraisal & fine-tuning

Visual image appraisal

Communication effectiveness

Ad wear-out

Media planning & optimization

Name / slogan / celebrity selection

Insights exploration

Concept & Creative development

Copy test

Communication pre-test

Package appraisal & fine-tuning

Visual image appraisal

Communication effectiveness

Ad wear-out

Media planning & optimization


34/62

34


Pricing StrategyPricing Strategy Channel & PromotionChannel & Promotion Consumer / Customer CommitmentConsumer / Customer Commitment

Traditional pricing sensitivity meter

Gabor Granger

Price Scenario

Brand Price Trade Off (BPTO)

Product Mix Optimization (Conjoint)

Upsizing & downsizing pricingstrategy

Line optimization

Price threshold

Pack size/price study

STM

Traditional pricing sensitivity meter

Gabor Granger

Price Scenario

Brand Price Trade Off (BPTO)

Product Mix Optimization (Conjoint)

Upsizing & downsizing pricingstrategy

Line optimization

Price threshold

Pack size/price study

STM

Distribution check

Shopper behavior

Shelf design

Exit Interview

Mystery Shopper

Trade interview

Channel importance assessment

Promotion effectiveness

In store merchandizingoptimization

Shelf impact study

Distribution check

Shopper behavior

Shelf design

Exit Interview

Mystery Shopper

Trade interview

Channel importance assessment

Promotion effectiveness

In store merchandizingoptimization

Shelf impact study

Consumer / customer commitment

Conversion modeling

Corporate image

Exit interview

Customer segmentation

Customer relationshipmeasurement

Observation study

Data mining

Panel

Consumer / customer commitment

Conversion modeling

Corporate image

Exit interview

Customer segmentation

Customer relationshipmeasurement

Observation study

Data mining

Panel


35/62

35

OUR SERVICE SPECTRUM

Our industry-specific expertise is both deep and wide

Hotels and travel

Industrial

Information technology

Insurance

Luxury products

Media

Retail

Sports & Entertainment

Telecommunications

Tobacco

Tourism

Telecommunication

Advertising agencies

Banking and finance

Beers, wines and spirits

Business-to-business

Clothing and footwear

Consulting firms

Consumer Electronics

Foods and soft drinks

General consumer products

Government and education

Healthcare and pharmaceuticals


36/62

36

OUR CRESCENT BUSINESS DIVISIONS

BUSINESSDIVISIONBUSINESSDIVISION

Foods & BeverageFoods & Beverage

Pharmacy / HealthcarePharmacy / Healthcare

IT / telecomIT / telecom

Financial / Banking / InsuranceFinancial / Banking / Insurance

Auto ResearchAuto Research

Business ConsultingBusiness Consulting

Panel (youth panel)Panel (youth panel)

on the growing

Sports & EntertainmentSports & Entertainment


37/62

37

SOME EY CLIENTS


38/62

38

WHAT WE HAVE DONE? (SOME MAJOR PROJECTS)

Qualitative jewelry U&A survey in 7 cities

A variety of qualitative projects on concept, storyboard development

A numerous concept screening tests via. CAPI in top cities

Channel understanding for paint in 5 cities via. exit interview

Sports clothing purchase behavior tracking survey across 35 cities via. CATI

Simulation Test Marketfor one famous icecream brand

Choice-Based-Conjoint study in counties and towns in 4 provinces via. CAPI

Sensory test for biscuit, instant soup, dumpling, tangyuan, etc.


39/62

39

WHAT WE HAVE DONE? (SOME MAJOR PROJECTS)

Several pack tests /mockup test in locations down to towns

Icecream continuous tracking study span over 5 cities via. D2D F2F

Continuous weekly PR tracking study in 8 cities from April upto end 05 via.

Telephone

Visual Image Survey

Diary for beverage, foods, sauce study

Panel survey in top 5 cities

B2B outlet satisfaction survey for lubricants

Painter club effectiveness tracking program in 3 cities

Telecoms customer satisfaction study across 4 cities via. D2D F2F and

mystery shopper


40/62

WHAT MA ES US DIFFERENT?


41/62

41

WHAT ELSE WE CAN OFFER?

Quick telephone / CATI survey

Speed topline results available one day after FW completion

Scope wide coverage

Reliability random telephone # produced by computer and on-spot monitoring

and audio-taping

Convenience centralized from SH

PR crisis monitoring system

To immediately assess the negative consumer reaction to PR crisis and guide

the manufacturers some effective actions to minimize the damage

Also applicable for flavor preference check, celebrity selection, etc.


42/62

42

VARIABLES

Prices + Brand only Prices + Other product attributes

Monadic Test Competitive Test

No pre-set prices With pre-set prices With specific prices Require simulations


The pricing tool kit

PSMGABOR

GRANGERPRICING

SCENARIOBPTO

(No simulation ofuntested scenarios)

(or just prompted range)

CONJOINT


43/62

43


i-Vote

A concept / idea screening tool

Help you to establish your own database


44/62

44

HOWi-Vote WOR S?

Clients/ Researchers -monitoring responses

Moderator - reading questions

& test stimulus such as idea,concept

table

respondent

Data Technician -monitoring & checkingresponses

Respondents - enteringresponses on keypads &

following questions in thequestionnaire

Debriefing and discussingabout next step


45/62

45


Youth panel in planning

Youth

A generation you can NEVER ignore

Probably your most important customers

What they like/dislike will affect your business not only today, probably also

tomorrow


46/62


MARKETSTRUCTURE


47/62


48/62

48

WHAT IS A MAR ET STRUCTURE?

A Market Structure defines and maps the market landscape from theconsumers point-of-view.

Market Structure identifies consumer triggers for usage or purchase of these

products.

For example, what situations/attributes drive consumption/purchase of nutritiousbeverages and brands?

Market Structure illustrates consumers Frame of Reference and Consideration

Sets.

For example, what products play a critical role in the morning occasion? Whichproducts are consumed out ofhome in the morning?

MarketStructure identifies complementary and competitive setsWhich products interact with other products is based on actual usage/purchase?

Type of interaction is based on actual switching models


49/62

49

DEFINING A MAR ET CORRECTLY IS CRITICAL

Defining a markethas major implications Identifies the competition

Defines brand roles

Highlights opportunities

Sets boundaries for growth and expansion

Setting the correct boundaries on a market is essential

Broad market boundaries show growth opportunities but make it hard topreserve brand distinctiveness and relevance

Narrow markets boundaries lead to high share positions but run the risk ofignoring competition and missing opportunities

Selecting the right definition is key


50/62

50

Innovation efforts -New product development

-Flanker decisions

Branding -Brand roles & positioning

-Brand portfolio decisions

-Reallocate resources

Acquisitions -Opportunities for acquisition

-Opportunities for divestiture

Marketing/Sales efforts -Shelving/merchandising

-Advertising, promotion

MAR ET STRUCTURE HAS MAJOR IMPLICATIONS


51/62

51

Deepen understanding of market

Grow existing products Identify new product opportunities

-Leverage current offerings -Identifywhite spaces

-Help focus resources -Quantify growt h opportunities

MARKET STRUCTURE

MAR ET STRUCTURE HELPS BUSINESSES IDENTIFY GROWTHOPPORTUNITIES FOR BOTH NEW AND EXISTING PRODUCTS


52/62

52

USAGE structures identify the way products interact with other products atconsumption using our Domain analysis

Usage is used for strategic purposes, i.e. positioning, innovation & strategic

Data resources: Consumer surveys, usage panels

PURCHASE structures identify the way products interact with other productsat shelf using Hendry Switching analysis

Purchase is used for tactical purpose, i.e. quantification of business

opportunities, pricing, in-store spending, market mix

Data resources: purchase panel

If data available, we recommend doing both usage and purchase structures

together

MARK RUCTURE I ASED CONSUMERSPRODUCTUSAGEAND/OR PURCHASE EHAVIOR


53/62

OUR BUSINESS INTELLIGIENCE

SERVICE


54/62

54

Secondary research

Specialised trade press

Government publications and

official statistics

Published reports and surveys

On-line sources

Financial institution reporta

Private sources Industry and expert interviews

Industry particpants

Up- & downstream businesspartners

Distributors, dealers, retailers

Regulatory & official bodiesIndustry experts & analysts

Company visits

Field observation

Analysis and recommendations by DNA

80% of information20% of information

To gather competitive information weinterview company executives AND

parties which interact with them.

Hence, we guarantee a full-circle andmulti-level information sourcingprocess, and are able to cross-referencethe data

TYPICAL PROJECT METHODOLOGY


55/62

55

Research based solutionsResearch based solutions

Commercial

Industry interviews Expert interviews Desk/on-line research Retail checks Site observation

Personal (incl CAPI) Telephone (incl CATI) Central location

Intercept

Quantitative

Focus groups Depth interviews Mixed methods

Qualitative

COMBINED METHODOLOGIES


56/62

56

OUR DATABASE


57/62

57

ResearchersProject coordination;

market & competitor analysis

DirectorProject supervision

and consulting

T

rack record in research/consulting project management

Hands-on experience of local market dynamics and business culture

Project Research

AnalystsIndustry interviews, desk research, field research & analysis

Project ManagersProject management,

analysis, modeling & consulting

A TYPICAL PROJECT TEAM


58/62


OMNIBUS IN CHINA


59/62

Discovery & Action Consulting (DNA)

evin SHU

Tel (86 21) 6248 7561Email [email protected]

Methodology CATI

Sample size n=1000 in 4 primary cities or n=1300 in all 13 cities

Respondents Male and female aged 18-59 years old

G

eographic coverage Main large cities across t

he country

North Beijing, Shenyang, Dalian, Qingdao

East Shanghai, Hangzhou, Nanjing

South Guangzhou, Shenzhen, Xiamen

West Chengdu, Wuhan, Chongqing

Contact

Rate CardDNA Biweekly Omnibus Jan-Mar Schedule

WaveProjectCommission

QuestionnaireApproval

FW StartDataDelivery

January 2006 Jan 3 Jan 5 Jan 10 Jan 25

January 2006 Jan 16 Jan 18 Jan 21 Feb 14

February 2006 Feb 6 Feb 8 Feb 11 Feb 28

February 2006 Feb 20 Feb 22 Feb 25 Mar 14

March 2006 Mar 6 Mar 8 Mar 11 Mar 28

March 2006 Mar 20 Mar 22 Mar 25 Apr 11

Please contact DNA professionals for the details.


60/62


Data Mining

Customer Relationship Measurement


61/62

61

DATA MINING

Data Mining is one of the steps with knowledge discovery fromdata (KDD), which can be defined as the computational process ofextracting useful information from the massive amount of digitaldata

DataWarehouse

Data SelectionCleaning

DataTransformation

Data Mining

Pattern Discovery

Interpretation

Evaluation

assimilatedinformation

Action


62/62

62

DISCOVERY FOR ACTION!

DNA Credential English)

Documents

Transcript of DNA Credential English)