Local School Needs a Good Headmaster -by Istvan Szeman, 2013
DMSSO 2016 - Supercharge a WordPress website - WordPress Fundamentals by Istvan Bujdoso
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Transcript of DMSSO 2016 - Supercharge a WordPress website - WordPress Fundamentals by Istvan Bujdoso
Istvan Bujdoso
[email protected] www.47links.com
● I'm originally from Hungary. Moved to the UK 4.5 years ago.
● Over 10,000 hours of experience in working on websites and online projects and helping businesses to achieve their goals online.
● In 2014 I became Amazon best selling author. “Small Steps – Big Results”
● Co-founder of the international Digital Hustlers Hub.
Istvan BujdosoCEO of 47 Links
Istvan Bujdoso
[email protected] www.47links.com
● Recently has been interviewed on the radio show of the Business Innovators Magazine (Interviews with the most innovative leaders in business)
● This year started regularly speaking on live events at Google Campus London, Sales Fest London, etc.
Istvan BujdosoCEO of 47 Links
Websites after websites
[email protected] www.47links.com
● 9 years ago I fell in love with building websites. At that time I was actually sitting in front of the computer programming. During past years the passion for coding turned into different passion: helping people to make money with their website.
Istvan BujdosoCEO of 47 Links
[email protected] www.47links.com
● My oldest company, I incorporated it in 2012.● Helping SEO companies to get extra £10,000+
annual income without doing the work.● More info: visit www.47links.com
Istvan BujdosoCEO of 47 Links
[email protected] www.47links.com
● Our latest project with my partner to help people to make money.
● Online Training Hub for Entrepreneurs & Digital Businesses to help them to get more leads, get more clients and grow their business using the internet so that they have more freedom and more income.
● We also organise live seminars and business networking events to help businesses to grow.
● More info: visit www.digitalhustlershub.com
Istvan BujdosoCEO of 47 Links
Why Wordpress?
● The most popular CMS. Market share: 58.8%
● Really flexible● Easy to use● Easy to learn
[email protected] www.47links.com
Hosting
Fast
Secure
SSL certificate
Domain
1-click Wordpress installation
Awesome Support
Free migration
PHP 7.0
[email protected] www.47links.com
www.47links.com/wpx
Disclosure: affiliate links might be used on this slide
Domain
● Short● Easy to remember
Good example: 47links.com
Bad example: chihocohasfavouritmomentsintheworld.com
[email protected] www.47links.com
Disclosure: affiliate links might be used on this slide
Wordpress installation
Who has installed a Wordpress yet? How much time did it take?
1-click Wordpress installation video
[email protected] www.47links.com
www.47links.com/wpx
Disclosure: affiliate links might be used on this slide
SSL installation
Who has installed a SSL certificate yet? How much time did it take?
Why the SSL certificate is important?
Security
Google: HTTPS is a ranking signal
[email protected] www.47links.com
www.47links.com/wpx
Disclosure: affiliate links might be used on this slide
Themes (“design”)
Mobile friendly
Stunning
Easy to use
Flexible
Fast
SEO friendly
CRO elements
Regularly updated
[email protected] www.47links.com
Thrive Themes
Conversion-focused themes
Built for speed, readability and clarity
All-in one email list building tool
Fastest and most intuitive visual editor
Landing pages
CTA widgets
Headline optimiser
Authentic urgency feature
Great options for marketers
[email protected] www.47links.com
www.47links.com/thrivethemes
Disclosure: affiliate links might be used on this slide
StudioPress
● Rock-solid Security● Blazing fast performance● Out-of-the-box SEO (on code level
too)● Clean, optimized code + smart design
architecture + Schema.org microdata● Beautiful, mobile-responsive design● Ultra-flexible foundational code
[email protected] www.47links.com
www.47links.com/studiopress
Disclosure: affiliate links might be used on this slide
ThemeForest
Popular themes on the market
Hundreds of themes
Flexibility, security, usability, etc. varies
How to pick a theme?
great rating, lot of sold theme, recently updated, fit for purpose
[email protected] www.47links.com
www.47links.com/themeforest
Disclosure: affiliate links might be used on this slide
Elegant Themes
● Beautiful Premium WordPress Themes● Advanced Features● Unparalleled Support
[email protected] www.47links.com
www.47links.com/elegantthemes
Disclosure: affiliate links might be used on this slide
Plugins
Adding extra functionality to WP
You can find almost any type of plugin: SEO, restaurant, technical, funny, etc.
Wordpress plugin directory (free):
www.47links.com/wp-plugins
Wordpress Premium plugins:
www.47links.com/codecanyon
[email protected] www.47links.com
Disclosure: affiliate links might be used on this slide
Akismet
Spam Protection for WordPress
[email protected] www.47links.com
www.47links.com/akismet
Disclosure: affiliate links might be used on this slide
AMP
Accelerated Mobile Pages
Open source initiative by Google to provide mobile optimized content that can load instantly everywhere.
[email protected] www.47links.com
www.47links.com/amp
Disclosure: affiliate links might be used on this slide
Cookie Law Info
A simple way to show how your website complies with the EU Cookie Law. Implied Consent.
[email protected] www.47links.com
www.47links.com/cookie-law-info
Disclosure: affiliate links might be used on this slide
W3 Total Cache
Improves the user experience of your site by increasing website performance.
Content Delivery Network (CDN) integrations.
[email protected] www.47links.com
www.47links.com/w3tc
Disclosure: affiliate links might be used on this slide
Yoast SEO
Great technical fundamental for SEO.
The most popular SEO plugin.
Write better content and have a fully optimised WordPress site.
[email protected] www.47links.com
www.47links.com/yoast-seo
Disclosure: affiliate links might be used on this slide
SEO
Yoast SEO
Sitemap.xml
Meta description
Social Media meta tags
On-page SEO
[email protected] www.47links.com
www.47links.com/yoast-seo
Disclosure: affiliate links might be used on this slide
[email protected] www.47links.com
[email protected] www.47links.com
[email protected] www.47links.com
Google Analytics
Integrate with your website
Analyse visitor number, devices, which page is the most popular, etc.
[email protected] www.47links.com
www.47links.com/google-analytics
Disclosure: affiliate links might be used on this slide
Speed optimisation
Why speed optimisation is really important?
Google (ranking factor)
User experience (avoiding to lose clients)
[email protected] www.47links.com
Speed Analytics tools
Google PageSpeed: www.47links.com/google-pagespeed
Google Chrome Developer Tools
[email protected] www.47links.com
Disclosure: affiliate links might be used on this slide
[email protected] www.47links.com
Speed optimisation tools
W3 Total Cache (Wordpress plugin): www.47links.com/w3tc
AMP (Wordpress plugin): www.47links.com/amp
Content Delivery Networks (CDN): e.g.: Cloudflare - www.47links.com/cloudflare
[email protected] www.47links.com
Disclosure: affiliate links might be used on this slide
Conversion Rate Optimisation
Get more people to do what you want them to do on your website.
[email protected] www.47links.com
Security Maintenance
Over 30,000 websites are hacked every day!
Keep your WP, themes and plugins up to date.
[email protected] www.47links.com
WordPress & avoiding a £1000+ headache: www.47links.com/wp-sec-blog
How to Keep Your WordPress Website Secure: www.47links.com/how-to-sec-wp-blog
Disclosure: affiliate links might be used on this slide
30-minute Internet Strategy Review(worth £100) for FREE
30% OFF of your first order with the following code: DMS_47LINKS
(code is valid till 10th Nov 2016)
[email protected] www.47links.com
Thank you!
Claim your 2 Lead Generation online courses (worth $594) for FREE!
www.digitalhustlershub.com/dms
[email protected] www.47links.com
Disclosure: affiliate links might be used on this slide