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DMM Dialog-Marketing-Messe 2nd Exhibition of Swiss Dialog-Marketing Industry See you in Zurich, April 5 to 6, 2017 FINAL REPORT 2016
Transcript of DMM Dialog-Marketing-Messe - som-expo.ch Dialog-Marketing-Messe ... VISITOR ANALYSIS. ... Swatch...
DMM Dialog-Marketing-Messe 2nd Exhibition of Swiss Dialog-Marketing Industry
See you in Zurich, April 5 to 6, 2017
FINAL REPORT 2016
FACTS
Dialog Marketing Exhibition fromApril 13 to 14, 2016
about 40 exhibitors 945 trade visitors
28 expert and best-practice presentations 4 keynotes over 10´000 sqm of exhibition space
2nd Exhibition of Swiss Dialog-Marketing Industry
VISITOR ANALYSIS
65.2%
63.8%
62.6%
54.6%
45.1%
37.8%
32.5%
28.3%
Adresses and Target Groups
Cross-Media Solutions: Point of Saleto web
Database Management/ CRM
Training and professional Development
Customer Journey
Prepress/ Print/ Lettershop
Agencies and Consulting
Delivery
In which industry do you work?
1-5
0
51
-10
0
10
1-5
00
50
1-1
00
0
10
01
-50
00
>5
00
0
15.4%
26.6%
22.2%
8.5%6.9%
8.0%
How many employees does yourcompany have?
2nd Exhibition of Swiss Dialog-Marketing Industry
VISITOR ANALYSIS
Yes No
Does your company operateinternationally?
4.5%
4.9%
6.7%
9.3%
23.7%
24.5%
26.5%
IT Expert
Division Manager
Business Development
Head of Sales
Head of Marketing
Campaign Manager
Managing Director/ CXO
Which position do you have in your company?
2nd Exhibition of Swiss Dialog-Marketing Industry
VISITOR ANALYSISWhich of the following topics of the exhibition are of interest to you?(Multible answers are possible)
65.2%
63.8%
62.6%
54.6%
45.1%
37.8%
32.5%
28.3%
23.2%
20.4%
18.2%
Adresses an Target Groups
Cross-Media Solutions: Point of Sale to web
Database Management/ CRM
Training and professional Development
Customer Journey
Prepress/ Print/ Lettershop
Agencies and Consulting
Delivery
Organisations & Media/ Trade Press
Digital Signage/ Software
Call Center Services/ Telephone Marketing
2nd Exhibition of Swiss Dialog-Marketing Industry
VISITOR ANALYSIS
29.9%
16.2%
45.7%
8.2%
Sole decisionPrepare decisionsCo-decideConsultant
How would you describe your decision-making authority in your company?
2nd Exhibition of Swiss Dialog-Marketing Industry
VISITOR ANALYSIS96,8 % of the visitors were satisfied or very satisfied with theexhibition.
95,2 % of the visitors would recommend DMM Dialog-Marketing-Messe as industry show for Dialog-Marketing.
93,7 % of the visitors plan to revisit DMM Dialog-Marketing-Messe on 5 and 6 April 2017.
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2nd Exhibition of Swiss Dialog-Marketing Industry
MARKETING
more than 25 media partnerships
about 30 advertisements in the trade and daily press
more than 145‘000 of the trade fair newspaper in circulation
17 articles in the trade and daily press – national and international
active social media management (Facebook, Twitter, Xing, LinkedIn, Google, Flickr, Youtube)
more than 30 banner ads
25 newsletters geared to specific target groups of about 25‘000 potential visitors and 10‘000 potential exhibitors
2nd Exhibition of Swiss Dialog-Marketing Industry
12.7%
35.7%
35.8%
36.9%
42.7%
43.8%
50.8%
56.9%
71.3%
Market Research
Conclusion of sales and contracts
Exploitation of new markets
Gain new cooperation partners
Presentation of new products
Maintenance of long-term customers
Image improvement
Increase awareness level
Gain new customers
EXHIBITOR ANALYSISWhich of your objectives have you achieved?(Multible answers are possible)
2nd Exhibition of Swiss Dialog-Marketing Industry
EXHIBITORS‘ FEEDBACK
Lora Franceschini, SpeckPrint GmbH
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2nd Exhibition of Swiss Dialog-Marketing Industry
LIST OF VISITORS 2016 (EXCERPT)Intrum Justitia AGKaoKärcher AGKlöckner Pentaplast AGLeica Geosystems AGLKBZHMagazine zum Globus AGManor AGMedia MarktMediaCom AGMGTU STANKINMicrosoftMigros Genossenschafts-BundMövenpick Ice CreamNESTLÉ SCHWEIZ S.A.Neue Aargauer BankNewsnetNobel Biocarenugg.ad AGParfums Christian Dior AGPostMailPublicis Communications Schweiz AGRenault Suisse SARingier AGRingier Axel SpringerRUAG Schweiz AGSAP (Schweiz) AGSBB AGSBK-ASI Schweiz
Distrelec Group AGDMG MORIEF Education AGEmmi Schweiz AGEnergyErnst & Young AGEspace Media AGETH ZürichEU Business SchoolFacebookFactor Eleven GmbHfenaco GenossenschaftFord Motor CompanyFossilFuturecomGameloft Advertising SolutionsGeberit International AGGoldbach MediaHeilsarmee SchweizHelbling AGHelion Solar AGHelsana Versicherungen AGHelvetia VersicherungenHewlett-Packard GmbHHirslanden AGHuber + Suhner AGHyatt InternationalIBMIKEA AGIMS Health Switzerland
20th Century Fox3M Deutschland GmbHABBAccarda AGAgfaAlcon Switzerland SAAldi Suisse AGAMAG AGAmnet Central GmbHAXA Versicherungen AGAxpo Services AGAZ Medien AGBaloiseBank Julius Bär & Co. AGBasler Versicherung AGBauknecht Schweiz AGBayerBell AGCathay PacificCharles Voegele Mode AGCoca Cola Schweiz AGCofaceColt Technology Servicescomparis.chCoop CityCosta Kreuzfahrten GmbHCredit Suisse AGDeloitte AGDennerDePuy Synthes
Scania Schweiz AGSchweizer ArmeeSDBD Deutschland GmbHSiemens AGSORBA EDVSulzer LtdSV Schweiz AGSwarovski Corporation AGSwatch GroupSWISS International Air LinesSwiss Life AGTamedia AGTertianum GruppeTchiboUBSUNICEF SchweizUniversität ZürichUniversitätsSpital ZürichUPSVIMN Germany GmbHVisana Services AGWebrepublic AGWorld Vision SchweizWWFZenithOptimedia AGZürcher KantonalbankZurich Versicherungs-Gesellschaft AGZattoo Schweiz AGZalando
2nd Exhibition of Swiss Dialog-Marketing Industry
The next DMM Dialog-Marketing-Messewill take place on April 5 to 6 in 2017.
At this point, we as børding exposition SA would like to thank youfor your trust and the good cooperation.We are looking forward to our next exhibition in Zurich. Please do nothesitate to contact us if you have questions or want to give us a feedback.
Project ManagerThomas SillmannTel. CH: +41 22 736 10 82 Tel. D: +49 621 40166-145 [email protected]
www.dialog-marketing-messe.chIn unserem Bericht verwenden wir das generische Maskulinum. Damit sind sowohl Frauen wie auch Männer angesprochen.
OUTLOOK TO 2017
www.twitter.de/@SOM_GO_expos www.facebook.com/som.expo/
Project Assistant
[email protected]. D: +49 621 40166
Tel. CH: +41 22 733 03 24
Kristina Kahl
