Dmitri Application
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Transcript of Dmitri Application
OverviewApp description and background
Goals, mission, and vision
Market analysis
7 Day Start Up analysis: Is the app a good idea?
Ad campaign
Monetization
MVP
book recommendations
with a splash of romance
dmitri works by
pinpointing user interests
to generate book
recommendations and to
match compatible users.
“Making finding your next
book easier”
BackgroundSatisfies
the desire of finding reading material
Geared toward your personal interests
Inspired by the lack of
reading platforms available
Dmitri appeals to a hidden
market yet to emerge
Focuses on independent publishers: long tail of book industry
A pool of 10 individuals indicated interest in
the app and would utilize its services
Mission StatementOur mission is to create an interactive social platform where readers can discover
hidden writers, independent writers, and renowned authors. We want to inspire
generations to explore their writing abilities to write stories and interact with each
other to build relationships.
VisionDiscover
independent authors
Interact with other book
lovers
Share your interests
“Foursquare for book lovers”
Create a profile to find and chat with matches
Create a personal library
of books you like
ServicesPersonalized
book recommendations
Messaging feature
Profile to create library
and write reviews
Competition
Goodreads
Find new books through personalized
book recommendations
“Facebook for book lovers”
Bookmarq
Follow what books Influencers
are reading
Update their book statuses and create stacks
Customer Profile18-24 year-old women, college educated
Book lovers
Interested in or have experienced online dating
Competitive Advantage
“Story DNA” –Books’ metadata
Allow users to be specific in their searches
Search by interest, not by title and author
Connect users with potential
matches
IS THE IDEA A GOOD ONE?
Eight Elements Comments
Scalable Business Model-One simple product offering
-Ambition to grow business into
larger company
An asset you can sell
-Attractive asset with sellable
potential: Apple bought Book
Lamp/Book Genome Project - similar
concept
Large market potential -Goodreads has over 1 million users
Taps into pain differentiators-App solves an existing problem that
people are already paying for
Unique lead generation advantage -Potential for content marketing
Ability to launch quickly-Based on MVP: landing page and
manual service
Monetization
A-list (premium) features in the social section
• Subscription
• Freemium – premium features exclusively for paying customers
In app-advertisements
Minimum Viable Product
1. Find 5-10 people who need a book recommendation
2. Generate book recommendations manually using the same algorithm/procedure that you would automate later
3. If people like the recommendations, do it again and make improvements
5. See if you can get 5 more people to pay you money for the service, or use Facebook Ad
How could we test the MVP this weekend?