Reinventing Mobile Gaming6 July 2016

 

Topic: How to Be a Winner in the Age of Mobile

Agenda:About DMI & MeThe 4th Mobile RevolutionDon’t Mobilize – ReinventUnderstanding the ProblemKey Challenges for Gaming industry

About DMI & Me

 

Magnus Jern, Swedish

Engineer, mathematician and a passion for solving problems

Co-founder of 9 startups whereof 3 successful exits, 3 failures and 3 ongoing

Currently President DMI International and NED in 4 companies

The bigger the challenge - the better

About DMI & Me

 

OPERATIONS & MAINTENANCE

MARKETING & ENGAGEMENT

DEVELOPMENT

UX/UI DESIGN & TESTING

BUSINESSINSIGHTS AND

ANALYTICS

DISCOVERY, SERVICE CONCEPT DESIGN & INNOVATION

DMI InternationalStarted as Golden Gekko in Europe

Early iPhone and Android apps with 100m+ downloads and $5Bn in revenue for clients

Thought leader in Mobile First, User- Centric and Data-Driven Design

400+ Mobile Specialists

Clients incl. UK National Lottery, Gamesys, Virgin, Addison Lee, Fitness First, O2, Vodafone, Tesco, H&M, Ikea and Nike

The 4th MobileRevolution

 

Mobile Voice

1st

SMS & Mobile Web

2nd

Apps & Media (video/ audio)

3rd

Ubiquitous mobile

computing - mobile is part of everything

4th

The 4th Mobile Revolution is Here

SmartphonesTabletsWearablesSensorsIoTPaymentsTransportationConnected everything

 

Most companies are really bad at predicting adoption of new technology and industry disruption

Disrupted and realised too late

Disruptor but too early

 

How we forecast adoption vs. what actually happens?

Forecast Actual

Conclusion: Technology adoption usually takes longer than we forecast, but when it happens it goes faster than we expect

Don’t Mobilize –Reinvent

 

Don’t Mobilize – Reinvent

Option 1: Start from scratch Option 2: Copy your best competitor

Customer Experience Journey

 

Discovery Sprints Concept Sprints Scoping Development

Start with Users

Problem Frame

Concept Prototype

Problem Space Solution Space Build - Measure - Learn

Divergent

DivergentConvergent

Convergent

Methodology

Understand the Problem and Test the Solution

 

The hardest problem isn’t

technical.

It’s understanding the problem so that you can find a solution that people will use.

But the technical solution is the most expensive

 

Identify/understand the problem

 

1717

How do you compete?

Addison Lee vs. Uber

 

Understand the problem and define your own competitive advantage

Regaining market share after 2 years

 

Does the solution really solve the problem?

Prototype and test on target devices with real customers.

 

VIRGIN RED

We’re part of a team changing the game at Virgin.

20

 

VIRGIN RED

User-centric product development.21

 

Project Duration

Cost of Change

DevelopmentDiscovery & Concept

100x

It’s cheaper to throw away a post-it

“Changing requirements are 100x more expensive during the end of a software project than the beginning.” IEEE Report, 2014

22

Why research and prototyping is important

5 Key ChallengesFacing Gaming

5

4

3

2

1 One customer view with Personalised content and timing

New generation media consumption & communication

Privacy by Design

Disruption in payments

Diverging device formats

Mobile Transformation Challenges

 

25

1. One customer view

Customers expect brands and services to communicate in one voice

PoS, eMail, SMS, Chat, Push, Web, Apps and Customer Care with one voice

Personal - Right time and right content

 

26

2. New generation media consumption

 

27

Brands must find new ways of engaging with users where they are

Open messaging APIs are enabling a new communication channel

2. New generation media consumption (cont.)

 

28

3. Privacy by Design

Customers are willing to give away a lot for great service (e.g. Google and Facebook)

Design new services for privacy (transparency and simplicity)

 

29

4. Disruption in payments & authentication

Most gaming platforms optimized web payments for mobile

Mobile payments are finally becoming easier across the board

Focus on making it easier for the customer (while managing risk)

Connecting the offline with the online world*

 

30

5. Divergence in device formats

Mobile First or Mobile Only?

Smartphones, Tablets, Phablets, iPhone SE, Desktops, TVs and VR

Summary

 

1. The 4th mobile revolution is here

2. Don’t mobilize your business - reinvent it

3. Understand and verify the problem

4. Always put customer experience first

Summary

THE FIRST INTEGRATED END-TO-END MOBILITY COMPANY IN THE WORLD.www.dminc.com

DMI helps businesses reinvent themselves through mobility.

Contact us for more information.