DMA Highlights - Gert Laursen, SAS Institute
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Transcript of DMA Highlights - Gert Laursen, SAS Institute
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MAY 1, 2023 12012 COPYRIGHT SAS INSTITUTE
DMA
Marketing trends
Analytics & data driven Intelligence v/Gert Laursen, SAS Institute
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MAY 1, 2023 22012 COPYRIGHT SAS INSTITUTE
DMA13
Gert H. N. Laursen
MBA i international marketing & BTB marketing Executive MBA I strategy – Henley Management college
Forsker indenfor psykometri National training manager; IBM/SPSS Ansvarlig for analytisk CRM Telenor og Orange Head of global Customer Intelligence; Maersk Line Senior business advisor; SAS
Lidt om mig
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MAY 1, 2023 32012 COPYRIGHT SAS INSTITUTE
DMA13
Teknisk drevet evolution af marketing
Nøgleord:
Real time effektuering
Integrerede IT-systemer
Automatiserede processer
Multi-channel optimering
Multi-channel alignment
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MAY 1, 2023 42012 COPYRIGHT SAS INSTITUTE
DMA13
Afledte problemstillinger Ikke en IT-øvelse, det handle om at lave
forrentningsprocesser der sætter kunden i centrum
CLM program
Monitorere, optim
ere og kontrollere
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MAY 1, 2023 52012 COPYRIGHT SAS INSTITUTE
DMA13
Vi skal også lære at designe købsprocesser på tværs af kanaler og individuelle købsprocesser – lige så vel som vi skal lære hvilket platform vi vil overvåge og påvirke