DMA Email Lifecycle Events 2011: Conversion - Email Marketing Trends in 2011
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Transcript of DMA Email Lifecycle Events 2011: Conversion - Email Marketing Trends in 2011
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Upcoming Trends in 2011:ConversionRiaz Kanani
Marketing Director, Alchemy Worx
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Alchemy Worx• 100% focus on email marketing• 60+ email experts• Expert services provided in every
aspect of email marketing
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A trend or two
Attribution and BrandingHow are you assigning credit for the conversion?
Mobile EmailHow prevalent is it within your list?
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ATTRIBUTION AND BRANDING
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Banner PPC
SEO Purchase
+2 days
+8 days
+1 days
Which channel converted the sale?
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87% of marketers/agencies misattribute credit
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Why?
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Relax..
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The Nudge Effect
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MOBILE EMAIL
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Email moving beyond the desktop
81% growth in mobile email in past six months
Source: Return Path
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Source: Campaign Monitor
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Source: Litmus, March 2011
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Smartphone OS Share 2015
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Steps to take
• Analyse your list
• Unlikely you need to drop everything today
• But if redesigning anyway...
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What to think about..
• Don’t sacrifice your desktop users
• Design with both in mind
• Don’t forget landing pages
• Think about fingers
• Try @media queries