DM Event: Facebook Commerce - 8thBridge
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Transcript of DM Event: Facebook Commerce - 8thBridge
DM Event: The Facebook Ecosystem Speaker Series
Lou KernerNiel Robertson – Trada Scissons - SyncapseNick Bellamo – 8th BridgeFebruary 22, 2012
Lou Kerner - SecondSharesNiel Robertson – Trada Nick Bellomo – 8th BridgeFebruary 22, 2012
DeMatteo Monness Event: Facebook and The Rise of Social Commerce
Copyright© 2012 8thBridge, Inc. 3
Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers across channels.
Copyright© 2012 8thBridge, Inc. 7
Not Unique Experience
Concerns over Security
Not on Facebook to Shop
Expected Deep
Discounts
Brand shares are
ineffective
Underwhelming Performance
Copyright© 2012 8thBridge, Inc. 8
But Facebook Can Have a Huge Impact on Web Traffic% of eRetail Company’s Web Traffic from Facebook
Source: Alexa 2/17/2012
Copyright© 2012 8thBridge, Inc. 9
Custom Open Graph Introduction
Facebook Timeline
Frictionless Sharing
Custom Social
Actions
Copyright© 2012 8thBridge, Inc. 10
Attended
Stayed
Wearing
Likes
Wants
Owns
Friends Friends
Custom Open Graph Actions
Copyright© 2012 8thBridge, Inc. 11
Unleash Advocates & Viral Activity
Your Website
Ticker
Ticker
News Feed
Timeline
Copyright© 2012 8thBridge, Inc. 12
F8 Open Graph Partners
Spotify - Subscriber GrowthSpotify - Monthly Active Users50%
300%
Copyright© 2012 8thBridge, Inc. 13
F8 Open Graph Partners
Yahoo! News
600% Increase in Referral
Traffic
Washington Post
Added 3.5 Mil New Readers
The Guardian
Saw 1 Mil. New Imps/Day
Copyright© 2012 8thBridge, Inc. 16
“Of all the new Open Graph apps launched, Ticketmaster’s Facebook experience is the most impressive.”
-TechCrunch January 18, 2012
Copyright© 2012 8thBridge, Inc. 17
Facebook Timeline Apps’ Impact on Referral Traffic1 Month After Integration
Shopping &Shopping & FashionFashionShopping &Shopping & FashionFashion
Traffic from Facebook60%
Daily signups500%
Traffic from Facebook50%
EntertainmentEntertainmentEntertainmentEntertainment
Time spent on site60%
New traffic & new users20%
FoodFoodFoodFood
# of visits and activities shared300%
New traffic & new users400%
New user registrations3,000%
NewsNewsNewsNews
Traffic from Facebook600%
Daily browsers12%
Source: Facebook
Copyright© 2012 8thBridge, Inc. 19
Economics of Social Commerce
90% trust recommendations from people they know - Nielsen
Copyright© 2012 8thBridge, Inc. 20
Economics of Social CommerceSocial Action Data Improves Re-Targeting, Relevance
Tickets on Sale!
Copyright© 2012 8thBridge, Inc. 21
Key Success Metrics
Facebook Referral Traffic
Apps Installed, Install Rate
Social Actions Created
Story Impressions
Sales, Sign-Ups
Economics of Social Commerce