DM Event: Facebook Commerce - 8thBridge

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DM Event: The Facebook Ecosystem Speaker Series Lou Kerner Niel Robertson – Trada Sciss - Syncapse Nick Bellamo – 8 th Bridge February 22, 2012 Lou Kerner - SecondShares Niel Robertson – Trada Nick Bellomo – 8 th Bridge February 22, 2012 DeMatteo Monness Event: Facebook and The Rise of Social Commerce

Transcript of DM Event: Facebook Commerce - 8thBridge

DM Event: The Facebook Ecosystem Speaker Series

Lou KernerNiel Robertson – Trada Scissons - SyncapseNick Bellamo – 8th BridgeFebruary 22, 2012

Lou Kerner - SecondSharesNiel Robertson – Trada Nick Bellomo – 8th BridgeFebruary 22, 2012

DeMatteo Monness Event: Facebook and The Rise of Social Commerce

Economics of Social Commerce

February 2012

Nick Bellomo

Chief Financial Officer

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Innovative brands use 8thBridge technology and expertise to create social shopping experiences for their customers across channels.

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Version 1. F-Commerce

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Not Unique Experience

Concerns over Security

Not on Facebook to Shop

Expected Deep

Discounts

Brand shares are

ineffective

Underwhelming Performance

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But Facebook Can Have a Huge Impact on Web Traffic% of eRetail Company’s Web Traffic from Facebook

Source: Alexa 2/17/2012

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Custom Open Graph Introduction

Facebook Timeline

Frictionless Sharing

Custom Social

Actions

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Attended

Stayed

Wearing

Likes

Wants

Owns

Friends Friends

Custom Open Graph Actions

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Unleash Advocates & Viral Activity

Your Website

Ticker

Ticker

News Feed

Timeline

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F8 Open Graph Partners

Spotify - Subscriber GrowthSpotify - Monthly Active Users50%

300%

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F8 Open Graph Partners

Yahoo! News

600% Increase in Referral

Traffic

Washington Post

Added 3.5 Mil New Readers

The Guardian

Saw 1 Mil. New Imps/Day

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Open Graph Beta Launch

60 Launch Partners

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8thBridge: Ticketmaster Open Graph

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“Of all the new Open Graph apps launched, Ticketmaster’s Facebook experience is the most impressive.”

-TechCrunch January 18, 2012

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Facebook Timeline Apps’ Impact on Referral Traffic1 Month After Integration

Shopping &Shopping & FashionFashionShopping &Shopping & FashionFashion

Traffic from Facebook60%

Daily signups500%

Traffic from Facebook50%

EntertainmentEntertainmentEntertainmentEntertainment

Time spent on site60%

New traffic & new users20%

FoodFoodFoodFood

# of visits and activities shared300%

New traffic & new users400%

New user registrations3,000%

NewsNewsNewsNews

Traffic from Facebook600%

Daily browsers12%

Source: Facebook

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New Open Graph’s Impact on Usage1 Month After Integration

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Economics of Social Commerce

90% trust recommendations from people they know - Nielsen

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Economics of Social CommerceSocial Action Data Improves Re-Targeting, Relevance

Tickets on Sale!

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Key Success Metrics

Facebook Referral Traffic

Apps Installed, Install Rate

Social Actions Created

Story Impressions

Sales, Sign-Ups

Economics of Social Commerce

Thank You!Thank You!