DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel
-
date post
14-Sep-2014 -
Category
Business
-
view
1.488 -
download
0
description
Transcript of DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel
![Page 1: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/1.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
the entrepreneurs behind four of the most exciting brands in
action sports shared their business-building advice with
students –
here’s what they said…
![Page 2: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/2.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
2
Panelists:• Brian Enge, CEO of Zoot Sports• Andy Laats, Co-Founder and President of Nixon• Todd Richards, Olympic Snowboarder, Co-
Founder Omatic Snowboards• Beaver Theodosakis, Founder & CEO of prAna
Moderator:• Michael Brower, CFO, Triple 7 Group, Inc.
![Page 3: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/3.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
3
on starting small and focused:
![Page 4: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/4.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
4
“find your niche and then exploit the heck out of it”
![Page 5: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/5.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
5
“try to be a big fish in a small pond”
![Page 6: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/6.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
6
“make a little bush fire and then let it catch on from there”
![Page 7: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/7.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
7
“start by building a leadership position in a small market – then partner with someone who can
help you get bigger”
![Page 8: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/8.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
8
on fundraising and working with investors:
![Page 9: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/9.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
9
“fundraising is a living business plan” (ask rejecters for advice on how to make your
business plan better)
![Page 10: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/10.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
10
“choosing your investors is the most important
business decision you will make”
![Page 11: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/11.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
11
“fundraising is when you find out what kind of entrepreneur you are”
(you learn what your risk profile is)
![Page 12: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/12.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
12
“don’t surprise your investors”
![Page 13: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/13.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
13
“take care of the people who were with you in the beginning…they will be
your biggest advocates”
![Page 14: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/14.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
14
on marketing:
![Page 15: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/15.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
15
“we are leaving a trail of bread crumbs for people to follow as they learn about us…we let people discover
things like easter eggs…we don’t tell everything at once”
![Page 16: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/16.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
16
how to differentiate?
“it’s all marketing. kids want to associate with a name and feel they
are part of a movement.”
![Page 17: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/17.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
17
“don’t talk down to your customers”
![Page 18: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/18.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
18
“we were in Big 5 every Saturday talking to every skateboarder about whatever they wanted to talk about”
(be willing to do the work to build relationships with target)
![Page 19: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/19.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
19
“throw anchors in the opposite direction”
(as you get bigger, go deeper with your core customers)
![Page 20: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/20.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
20
on strategy:
![Page 21: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/21.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
21
“there is no such thing as a defensible strategy. product innovation is our lifeblood but it isn’t defensible…it
can be copied. what works is a good strategy well executed.”
![Page 22: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/22.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
22
“you may be a consumer brand but for the 1st 18 months, it’s about B2B”
(getting distribution)
![Page 23: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/23.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
23
“take your core [target] on a journey with your product innovation”
![Page 24: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/24.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
24
final thoughts:
![Page 25: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/25.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
25
start-ups are evaluated on four P’s:1. product2. people
3. potential4. predictability
![Page 26: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/26.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
26
“an entrepreneur is someone who makes money off of someone
else’s money”
![Page 27: DLYohn Notes & Quotes From Asi Action Sports & Apparel Innovator Panel](https://reader037.fdocuments.us/reader037/viewer/2022110301/54159da38d7f72336c8b4779/html5/thumbnails/27.jpg)
notes and quotes from ASI Action Sports & Apparel Innovators Panel11.16.09
compiled by denise lee [email protected]