insights and soundbites from seth at Linkedoc event on 02.11.10

12 Truthsto Guide Retailing in 2012

quotables from NRFs Retail BIG ShowJanuary, 2012New York City12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Customers dont seek channels, they seek solutions.-- David Jaffe, President & CEO, Ascena Retail Group Inc. (Dress Barn, Maurices, Justice)112 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#1. favorable industry attributes2. unmet local consumer demand3. prior operating experience4. the right real estate-- Alan Reagan, CEO, Flix Brewhouse(the worlds only first-run cinema-microbrewery)Four factors create a retail opportunity:212 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Websites are consumer software applications. There are no manuals. Theyre tools.-- Kevin Ertell, CMO, OnlineShoes.com312 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#E-commerce teams need air coverage from a senior executive if they dont get it, the channel becomes tool for marketers and merchants, not strategic driver of innovation.-- Sally McKenzie, consultant412 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Stop being in arms race for likes and followers start liking your customers.-- Mitch Joel, author, Six Pixels of Separation512 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Someday you can have 50 channels, but its all about the merchandise. Bob Myers, CEO, Sheplers Western Wear612 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#There is no secret; there isnt one technology -- there are a million technologies.-- David Lauren, Senior Vice President, Ralph LaurenIts about understanding who you are, telling your story in compelling way, and finding the right technology to tell your story.712 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Differentiation is key we have no reason to exist if were selling what everyone else is selling.-- Kip Tindall, CEO, The Container Store812 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#The best words we hear in due diligence are customers and employees saying, I love [the brand]. -- Jonathan Sokoloff, Leonard Green & Partners, L.P. (Los Angeles-based private equity firm)912 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Culture is the beating heart of your business its your purpose and values practiced over time.- Walter Robb, Co-CEO, Whole Foods Market, Inc.1012 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#Service and performance is a monologue; its one size fits all.Hospitality is a dialogue; its one size fits one .-- Danny Meyer, CEO & Founder,Union Square Hospitality Group1112 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#No one has all the answers, so the way you go about solving the problems may be as important as the solutions themselves. President Bill Clinton1212 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#more on retail:six best practices in retailbrand experience briefsbuild your brand with a cohesive customer experience

denise lee yohnhttp://deniseleeyohn.com@deniseleeyohn12 Truths to Guide Retailing in 2012New York, January 2012by denise lee yohn#