DECONSTRUCTIONDJ MAG OCTOBER 2012

FRONT COVER

THE FRONT COVER DOESN’T USE A RED-WHITE-BLACK COLOUR SCHEME AS MANY MAGAZINES DO. INSTEAD IT USES ALLUSIONS OF DANCE MUSIC TO GIVE A NEON, BRIGHT BLUE/RED COLOUR SCHEME LIKE 3D GLASSES.

THE 3D EFFECT OF THE WRITING AND IMAGE COULD CONNOTE REALISM OR SOMETHING BEING RIGHT IN FRONT OF YOU. IT COULD BE TO PORTRAY ANNIE MAC AS BEING A REAL, DOWN TO EARTH PERSON.

THE MAGAZINE DOESN’T ABIDE BY CONVENTIONAL MEDIUM CLOSE UP SHOTS. IT SHOWS A LOT MORE OF THE MODELS BODY. HER HEAD IS THE ONLY PART IN FOCUS, DRAWING ATTENTION TO HER FACE. THERE IS NOTHING THAT STANDS OUT ABOUT HER CLOTHES AND THE MISE-EN-SCENE IS PLAIN – THE FOCUS IS HER.

THE MASTHEAD COVERS HER WHICH COULD CONNOTE THAT THE BRAND ‘DJ MAG’ IS THE RESOUNDING IMPORTANCE OF THE TITLE.

THE COVER LINES ARE NEATLY STACKED DOWN BOTH SIDES, THEY CARRY THE 3D GLASSES COLOUR SCHEME. THERE IS LOTS OF THEM AND SO MUCH INFORMATION ABOUT THE CONTENTS OF THE MAGAZINE.

ON THE TOP RIGHT THERE IS A PUG EAR USED TO ENTICE OR LURE THE READER. IT SAY ‘FULL PARTY GUIDE’ WHICH INDICATES THE MAIN TARGET AUDIENCE ARE CLUBBERS OR PARTYGOERS.

THE WRITING CONTAINS PHRASES AND WORDS LIKE ‘AMP IT UP’ WHICH FURTHER CONNOTES IT IS AIMED AT A CLUBGOER MARKET.

CONTENTSNOT AS STRAIGHT FORWARD AS SOME MAGAZINES, IT USES A TITLE AND A CAPTION UNDER EACH SUBSTORY

‘FEATURES’ SECTION AND SECTIONS FOR OTHER REGULAR PART OF THE MAGAZINE. ALL IN BRIGHT NEON COLOURS, SIMILAR TO FRONT PAGE – COULD REPRESENT A HOUSE STYLE?

CAPTIONS ARE SHORT AND DIRECT TO THE POINT, THEREFORE THEY ARE A QUICK GUIDE ON WHERE TO LOOK, THE CONTENTS PAGE IS NOT A PAGE THAT SHOULD BE DAWDLED ON.

PICTURES DOWN THE RIGHT HAND SIDE IN A TESSELATING MONTAGE. CONTEMPARY EFFECT CONNOTES IT IS FOR YOUNGER PEOPLE. ALSO, THE PICTURES HAVE PAGE NUMBERS UNDERNEATH, WITH NO WORDS, WHICH COULD CONNOTE THE MAGAZINE IS QUITE VISUAL, OR THAT THE PEOPLE IN THE PICTURES ARE SO ICONIC THAT THE TARGET AUDIENCE WOULD BE THAT WHO WOULD KNOW WHO THEY ARE.

WITTY TITLES FOR STORIES LIKE ‘WHEREFORE ART THOU ROMERO’ AND ‘HOT RIGHT NOW’ WHICH IS THE NAME OF A DANCE SONG. INDICATES THAT THE TARGET AUDIENCE IS QUITE CLEVER/WITTY.

DOUBLE PAGE SPREAD

•Colour Scheme: - the colour scheme of the double page spread carries the 3D blue/red colours from the front page and also has a strong yellow about it. The 3D colours could show realism, or vitality, and the yellow is to suit the part of the magazine the feature falls in (each section has a different colour) the yellow could connote the electronics of dance music.•Photography: - the photograph of Annie Mac looks to be taken from the same set of photo’s as the front cover. Again, her face is in focus but the rest of her body is blurred, as if the emphasis is on her and her mind perhaps. It is a studio shot, and the shot is between full body and medium close up. •Writing style: - it’s a very interview format, every point the magazine makes is backed up by a quote from Mac. The writing is also humourous, the magazine starts with an analysis of what is happening in the month of November which includes ‘National Curry Week’ and ‘My (the writers Birthday). This could connote the magazine is less formal and is therefore aimed at a younger audience. The text:picture ratio is 50:50.•Overall look: - The overall look of the page is quite neat and normal. A picture on one side and text on the other. There is no indented pictures or puffs on the page, or bubbles of writing. There is a box on the bottom right with some information, but nothing more than that. It’s very simplistic which could connote the magazine is aimed at people who are just interested in what is being written.