DIY Social Media for Hair Stylists
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Transcript of DIY Social Media for Hair Stylists
@RainMakingMkt
Social Media for StylistsHow to Grow Your Business
http://www.slideshare.net/ranimonson
@RainMakingMkt
You Can’t Afford to Ignore Social Media• It is one of the best ways to
grow your business• How do new clients find
you? – Referrals – Searching online
• Great way to keep current clients– And get them to refer their
friends• Emerson Salon
– 75% of business comes from Social
@RainMakingMkt
So What Are We Really Talking About?
• Facebook• Yelp• Pinterest• You Tube• Tumblr• Flickr• Twitter
• Anywhere you can post • Places people can
write reviews• Where you can be
talked about• And show off your
awesome work
@RainMakingMkt
Don’t Let it Be Outside Your Comfort Zone• Just like the
conversations you have in the chair
• Your business is visual– So is Social Media:
Photos | Videos• An extension of who
you are– Reflects you & what you
specialize in• Establishes expertise |
credibility• Builds your brand
@RainMakingMkt
Get Started• Decide what platform(s) you
want to use– Focus on what you like | what fits
your brand• Keep it easy – use what you’ve
got: phone | iPad– If it’s hard – skip it!
• Don’t feel you need to be on every platform– You’ll drive yourself insane
• Don’t worry– It’s digital – you can always use
the delete button• Pick a platform
– Just start already!
@RainMakingMkt
I’m There: Now What? • Connect – find those you already know
– Don’t forget to include existing clients– Add Dear Clark
• Share!– Share on your personal pages– Post on Dear Clark, – Share Dear Clark, content | others
• What you do is visual – show your masterpieces– Photos– Videos
• Take client photos | videos consistently– Before | After
• Tag your clients and brag about how amazing they look. Flatter them!– They will share it– Their friends will see it– These are all potential clients
@RainMakingMkt
Other Ideas• Share Hair tips & tricks• Talk about beauty trends
– Have an opinion• Share online articles – Oscar best hair• What’s Working? Talk to Each Other
– You each have your own unique niche and focus, so don’t think of yourselves as competitors
– Share what your colleagues are doing – brag about their specialty
• Don’t forget you’re human – talk about what you like– New restaurants, music, movies – just
talk!
@RainMakingMkt
Avoid Icky• Don’t think of this as sell, sell, sell…– This is no different than the conversations
you have in your chair– You don’t want to chase people away
• Share information• Promote others• Karma – it’s a bitch
@RainMakingMkt
Find Additional Inspiration
• YouTube• Social Media• Google
@RainMakingMkt
Questions | Discussion
http://www.slideshare.net/ranimonson