D.I.Y BACKPACKS

BY: Tim Henningsen Britney Bondin

Christian Rodríguez Farfán

AGENDA

• Description• Target audience• Sales• Cost analysis• SWOT-Analysis• Local competition

Description

• The aim for the D.I.Y school bags is to combine the desire for personalized fashion and help the environment by re-using the bags • Old school bags are refurbished , coloured and any extra fabrics are

added according to what the customer wants

AGENDA

• Description• Target audience • Location and Sales• Cost analysis• Legal form• Local competition

Target audience

• All fellow school students and teachers are potential customers • Later we will reach out to other schools,parents and other customers

AGENDA

•Description•Target audience•Location and Sales •Cost analysis•SWOT-Analysis•Local competition

Location

• We can start making the designs according to what the customer wants at home, in a proper working environment• We can sell the D.I.Y bags at school bazaars and online

AGENDA

•Description•Target audience•Location and Sales•Cost analysis•SWOT-Analysis•Local competition

Cost Analysis

• Start-up costs: around €20 to buy the fabrics and paints • fixed costs: see start-up costs• variable costs: around €5 depending on customers´ wishes,bags will

be sold with a profit of 20% (e.g. 5 euros bags will be sold for 10 euros)• Break-Even-Point: 20x+200 = 24x x = 50

Agenda

•Description•Target audience•Location and Sales•Cost analysis•SWOT-Analysis•Local competition

SWOT-ANALYSIS

Strengths Weaknesses Opportunities Threats

• Good customer base (students)

• No rent• Helping the

environment

• No experience with D.I.Y items

• Could be a trend• Creative• Eco-friendly

• Common• Other D.I.Y bags

AGENDA

•Description•Target audience•Location and Sales •Cost analysis•SWOT-Analysis•Competition

Competition

• www.yoursurprise.de/Schultasche here you can desing your own school bag • www.printplanet.de/produkte/schultasche.html on this website you

can print a photo on your bag