Dixon is the largest indian electronics manufacturing services (ems) provider in india focused on

consumer electronics, home appliances and lighting electronics products. Established two

decades ago, the company has demonstrated rapid growth and is recognised for low cost

manufacturing capabilities, proven design expertise and established high quality customer base.

Dixon is one of the few indian ems player with full scale capabilities in product design, global

procurement, turnkey manufacturing, repairs and maintenance; strong back-end supported by erp

system. Dixon’s iso certified facilities are globally competitive in terms of cost of production and

significant backward integration strength in magnetics, power supplies, plastic injection

moulding & sheet metal stamping making it globally competitive in terms of cost of production.

With five state-of-the-art iso 9001 certified manufacturing plants spread across noida and

dehradun, dixon continues to charge forward achieving excellence in manufacturing affordable

and durable electronics as well as mechanical and electro-mechanical assemblies, subassemblies

and components. Recipient of many industry awards for r&d capabilities and recognized as r&d

house by the government dixon’s strong engineering team has developed low cost, global quality

products such as colour television, dvd players, washing machines, induction cooktop, set top

box, cfl ballast & led drivers.

Dixon has established relationship and track record with consumer electronics majors like lg

electronics (largest ems provider) and philips electronics india (sole ems provider) as a preferred

contract manufacturer and other principals like panasonic, toshiba india, landis+gyr group for

lcd, led tvs and energy meters to name few.

Dixon employees have a strong customer focus ensuring the attention needed to handle clients

outsourcing needs. The mechanical and electronic design groups help client with product design

or modification needs enabling an effective and timely response and flexible facility provides for

simultaneous outputs for many products in a time frame that meets clients requirements.

Dixon’s management team is extensively engaged with both industry and government leaders in

india & can leverage these relationships to assist oem in navigating the often complex goverment

policies in india for our mutual benefit.

Dixon… a story of continuous investments in relationships, technologies and processes!

History unveiled…

Year 1993

Started assembly operations for consumer electronics products such as ctv and vcr.

Focus on high quality oem relationships such as lg and phillips.

Nimble operator with ability to rapidly establish assembly plants locations with tax advantaged.

Year 2000- 2008

Developed capabilities in pcb and final assembly for complex products.

Added assembly operations for new products such as dvds, cfl bulbs and stbs.

Acquired new customers such as kaon media, godrej, videocon & onida.

Multi-location operational footprint.

Year 2008 – 2010

Developed low cost odm solutions for several products including ctv, dvd and cfl bulbs

Iinvested in my box technologies with a vision to shape it into a research and development

company. The company bagged its first project of manufacturing digital set top boxes for dth.

To offer optimum level of cost-advantage to its customers, dixon invested in dixon bhurji india

pvt ltd for sheet metal and plastic moulding services, adopting backward integration as a core

approach.

Year 2010 – onwards

Entered new electronics product categories such as lcd/led tvs, energy meters and power

inverters

Entered consumer appliances category with washing machine and induction cook top

Entered led lighting manufacturing

Developed capabilities in magnetics and power supplies.

Launched next generation of stb odm products for leading cable and satellite tv operators in india

Entered into strategic relationship with mnc’s such as panasonic, toshiba and landis gyr.

Awarded the 'best ems provider for the year 2011' by efy and electronics bazaar!

Vision, mission & values

"to emerge as the largest and most cost effective ‘complete solution provider’ for consumer

electronics, appliances, lighting electronics, set top boxes & energy meters for the domestic and

international market."

Ever since its inception, dixon is driven by its vision. The group, has carved a firm place for

itself at the forefront of electronic manufacturing and contractual manufacturing industry in

india. Clearly defined missions, have helped dixon retain its clients for electronics manufacturing

services in india and globally. Some of them include industry giants like toshiba, panasonic,

philips, godrej, lendis gyr, videocon, havells, godrej, dishtv, walmart and akai among others

Our missions include :

Customer first - strengthen customer partnerships by providing products and services of the

greatest value through innovation and excellence.

Respect for the individual- emphasise associate dignity, equality and individual growth.

Quality - execute with excellence; drive to six-sigma capability in all key processes; exceed

customer expectations.

Supplier partnerships - emphasize communication, training, measurement and recognition.

Business ethics - conduct business with uncompromising integrity.

Social responsibility - be an asset to the community.

We at dixon are also driven by our strictly adhered values, which are :

Quality (six sigma focus)- offering products and services that speak volumes of quality

Trust (nurturing relationships) - laying the foundation of a trust-based and long-time

relationship with each and every customer.

Passion (to innovate and excel) - the constant desire to come up with something bigger and

better every time.

Management

Management team @ dixon

For a successful enterprise, it is the "management team" which bears the torch and leads the team

on the path of innovation, excellence and success. Dixon is no exception! Dixon technologies,

one of the leading players in engineering and mechanical manufacturing services, has been

driven by its knowledgeable, talented and experienced management team which has helped the

organization attain newer heights of achievement.

Its management team consists of-

Mr. Sunil vachani (chairman & managing director)

Dixon‟s co- founder credited with pioneering electronics...

Mr. Atul lall (deputy managing director)

Dixon’s co-founder with 29 years of experience mainly in...

Dixon is also guided and supported by various functional heads, who are the pillars of strength

for the company. They are -

Pankaj sharma (chief operating officer)

 

Vineet mishra (vice president: operations)

 

Gopal jagwan (c.f.o.)

 

U k chadha (vice president: design & development)

 

Suneel singh (vice president: quality & process)

 

Kailash sharma (general manager: stores)

 

Mr. Rajeev lonial (associate vice president)

 

Mr. Bharat bhushan chalana (sr. General manager)

GROUP COMPANIES

DIXON BHURJI INDIA PRIVATE LIMITED

Dixon acquired a major stake in bhurji india pvt. Ltd. In the year 2008 and channelized its

operations with focus on sheet metal and plastic injection moulding services, thereby making it a

world-class facility for sheet metal and engineering components in india.

Dixon bhurji injection-moulding department has an advanced knowledge of moulding, process

control, trouble-shooting and polymer selection and uses modern machines to produce moulding

of the highest standard. Dixon bhurji offers full service in plastic injection moulding with highly

trained tool designers and experienced plastic moulders using a broad range of computerised

state of the art injection moulding machines.

Dixon bhurji also offers complete metal stamping processes and machining to meet metal

forming requirements. All metal embossing and stamping is carried out by fully trained and

qualified professionals so you can be sure you’re getting the best product at the best price. Sheet

metal stamping technology now supports a variety of industries such as electronics, plastics,

lighting, consumer and industrial parts and products.

Mybox technologies

Dixon entered in an association with mybox in the year 2009 with a mission of making it a

leading set top box brand. Dixon- my box pioneered the design and manufacturing of stbs in

india by indigenously developing international quality stb products and accruing technical

licenses from nds and conax.

Dixon and mybox has been complimenting each other and has been instrumental in laying the

foundation for successful partnership with expertise in manufacturing stbs for both digital cable

& satellite tv markets.

My box is concentrating in design & development with strong product development

infrastructure in place & dixon on manufacturing with state-of-the-art facilities to manufacture 3

mm+ stbs annually.

My box has supplied 1+ mm stbs for both cable and satellite tv markets and have key clients

includes tier 1 cable and satellite operators including dish tv, incable, siti cable and hathway

cable in india.

Dixon appliances private ltd.

Dixon appliances ltd. Was established in 2009 with the motive of making it india's leading home

appliances manufacturing firm. True to its commitment, the firm today stands proud as india's

leading home appliances manufacturer such as washing machines, room heaters. Dixon

appliances have a strong customer base with leading brands such as havells, godrej, haier, beltek

& weston.

Strong product development infrastructure in place

Partners & alliances

Lg consumer electronics

lg is a south korean multinational electronics firm and one of world's

leading brand operating in consumer electronics, chemical industry and telecommunication

services. Lg is known for manufacturing world class tv sets, music systems, radios and a range of

kitchen and home appliances.

Dixon's association with lg began in 1993 when lg chose dixon as its first ems partner in india to

manufacture tv sets and tv chassis for its european market.

Dixon added another feather to its cap when lg again chose dixon as its ems partner for domestic

appliances category.

Set top boxes

dish tv is a leading indian company that provides direct-to-home satellite

television. A division of zee network enterprise, dish tv india is ranked #437 and #5 in the list of

media companies in the fortune india 500 roster of india's largest corporations in 2011. 

Dixon started its glorious association with dish tv in the year 2010 when it started manufacturing

digital set top boxes for the direct-to-home satellite television provider. 

Philips consumer electronics & lighting fixtures

philips is dutch multinational firm with a strong market hold in india and

hugely popular for its consumer electronics goods such as tv sets, music systems, car

entertainment systems and an array of other domestic and personal healthcare appliances with

strong focus on lighting industry. 

Dixon associated with philips in 1994 when it started manufacturing consumer electronics

appliances and relationship grew further with start of lighting products production in 2008.

Toshiba lcd television sets

toshiba is a japanese multinational electronics, electrical equipment and it

corporation. It is a diversified manufacturer of electrical products, spanning information and

communications equipment, internet-based solutions and services and electronic components.

Dixon began its alliance with toshiba in 2011 when it started manufacturing lcd television sets

for the brand, and hence embarked upon a journey of a successful association.