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Apple Inc. (commonly known as Apple) is an American multinational technology

company headquartered in Cupertino,California, that designs, develops, and sells consumer

electronics, computer software, and online services. Its bestknownhardware products are

the !ac personal computers, the i"od portable media player , the i"hone smartphone, the i"ad tablet computer , and the Apple #atch smartwatch. Apple$s consumer software includes

the %& ' and i%& operating systems, theiunes media player, the &afari web browser , and

the iife and i#ork creativity and productivity suites. Its online services include the iunes &tore,

the i%& App &tore and !ac App &tore, and iCloud.

 Apple was founded by &teve *obs, &teve #o+niak, and onald #ayne on April -, -/0, to develop

and sell personal computers. 123 It was incorporated as Apple Computer, Inc. on *anuary 4, -//,

and was renamed as Apple Inc. on *anuary , 566/, to reflect its shifted focus toward consumer

electronics.

 Apple is the world$s secondlargest information technology company by revenue after &amsung

7lectronics, the world$s largest technology company by total assets, and the world$s thirdlargest

mobile phone manufacturer . %n 8ovember 52, 56-9, in addition to being the largest publicly traded

corporation in the world by market capitali+ation, Apple became the first :.&. company to be valued

at over :&;/66 billion.1/3 As of *uly 56-2, Apple employs --2,666 permanent fulltime employees<193maintains 924 retail stores in si=teen countries<1-3 and operates the online Apple &tore and iunes

&tore, the latter of which is the world$s largest music retailer.

#hen did &teve *obs start apple>&teve *obs formed Apple Computer in its garage with &teve #o+niak and onald

#ayne in 1976. #ayne stayed only a short time, leaving *obs and #o+niak as theprimary cofounders of the company. In 1976, #o+niak singlehandedly invented the

 Apple I computer. 

historyA Profile of Steve Jobs - A Brief History of Steve Jobs and Apple:

Born February 24th 1955, and passing away on October 5th, 2011, Steve Jobs was co-

founder, chairman and CEO of Apple Inc. His impact on the technology industry,

entertainment, advertising and pop culture was vast, and he leaves behind an empire

that is changing the way we all live and work.

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The Beginning of Apple

It all started with three men - Steve Jobs,Steve Wozniak and Mike Markkula - who

together in the late 1970's designed and marketed the Apple II series of computers.

It was the first commercially successful line of personal computers, and led to theApple

Lisa in 1983 - the first computer to use a mouse-driven GUI (graphical user interface).

One year later, the Apple Macintosh was born (launched by one of thegreatest ads of

all time, 1984), and with it, the Apple legend began to grow.

The Fall and Rise of Steve Jobs

In 1985, after a long and drawn-out fight with the Apple board, Steve Jobs "left" the

company that he helped create. Some say he was pushed or ousted, others say he left

simply to pursue other projects. That being said, his next move was NeXT, a tech

company he founded that specialized in higher education and business.

One year later, in 1986, Steve Jobs took a major interest in a small division of Lucasfilm

Ltd. Focused on the development of computer generated graphics for animated movies,

the company now known asPixar was acquired by Jobs. It was a master stroke for

Steve, who instantly saw the potential for the company (which we now all know as one

of the greatest movie-making studios of our time).

After many small projects and lots of trial and error, Pixar released Toy Story in 1995

(crediting Jobs as the executive producer) and the rest is history.

One year after the release of Toy Story, in 1996, Apple bought the NeXT company that

Jobs owned, and asked him to come back in a leadership role. He was interim CEO

from 1997 to 2000, becoming the permanent CEO from that point until his eventual

resignation in August of 2011.

Steve Jobs and Apple Begin World Domination

WhenJobs came on board in 1996, Apple was still very much a niche computer

platform. Windows-based PCs were owned by the vast majority of consumers, with the

higher-priced Apple computers mainly being used by the creative industries, including

advertising, design and motion pictures.

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However, that all changed when theiPod came along in November of 2001. Out of

nowhere, Apple was suddenly on everyone's lips. The idea that thousands of songs

could be stored digitally on one small device much smaller than any Walkman or CD

player was mind-blowing. Steve Jobs had spearheaded a product that literally changed

the way music was played and shared.

Within a few years, Apple was the technology that everyone wanted to own. And then

came the iPhone in 2007, which took Apple from a major player to the company

everyone was trying to emulate. Overnight, the iPhone reinvented cell phone

technology, and it was yet another crushing victory for Steve Jobs. His company, Apple,

was the brand leader and the one leading the field.

In 2010, after many variations of the iPhone, the iPad was launched to an initially luke-

warm reception. People didn't see the need for it, but Steve Jobs knew it was going tohave a big impact. And it did. By March of 2011, over 15 million iPads were on the

market.

Steve Jobs Loses His Fight With Cancer

The health of Steve Jobs had been in question since around 2006, when his gaunt, frail

appearance and lackluster delivery were the focus of his WWDC keynote address. In

actuality, Jobs had announced his condition (pancreatic cancer) to his staff in mid 2004.

Between 2003 and his death in August 2011, Jobs underwent many procedures and

therapies to try and beat the cancer, but it was too aggressive. He stepped down as

CEO of Apple on August 24th, 2011, and died just a few weeks later on September

11th (the 10th anniversary of the attack on the Twin Towers).

Steve Jobs was a visionary, an entrepreneur, asavvy advertising client, and from what

everyone who knew him has said, a good friend. He will be missed by many.

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BlackBerry vs Apple: Which is better for business users?

The BlackBerry has long been the king of business devices, but a growingnumber of companies are looking to Apple's ihone to power their mobile

 workforce

he BlackBerry$s full ?werty keyboard and push email has made it a firm favourite with

businessmen and bankers worldwide. @ut the dominance of esearch in !otion$s devices could be

under threat fromApple$s i"hone.

@usinessmen have long favoured @lack@errys but could the i"hone$s new enterprise featuresmake it the smartphone of choice for the discerning mover and shaker>

@ritish bank &tandard Chartered has Bust announced that it is migrating its workforce from

@lack@errys to i"hones. #orkers will now be offered a choice between either handset, or will be

allowed to switch if they currently use a @lackberry. iven the scale of the company, which has some

/2,666 employees, it could signal the beginning of a maBor shift in handsets for businessmen

worldwide.

!any companies still retain the notion that the @lack@erry is best for business, with banks like D&@C

and !organ &tanley offering it as the only handset choice. he release of i"hone %& 4.6 in 566E

went some way towards making the i"hone more palatable to businesses, adding some crucial

security features that out it on a par with the @lack@erry.

F%nce upon a time, there was nothing more secure than a @lackberry,F said @en #ood, an industry

analyst with C&& Insight. Fi"hone %& 4.6 however brought features like remote wipe and remote

lock, features vital in a handset that$s going to be used by a big business.FCompanies in 8orth America helped spearhead the growth of the i"hone as a work phone. Chief

e=ecutives wanted the handset because it was the ne=t musthave gadget. hey then asked their

company$s technology desks to adopt the phone, and slowly they rolled the devices out across the

entire business.FRelated Articles

• 'Binman BlackBerry' 

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20 May 2010

• Sales of oo!le Android "andsets o#ertake $indo%s &oile 

20 May 2010

• BlackBerry Bold and Apple i("one rumle 

14 Aug 2008

• $"at does )okia need to do to ecome rele#ant a!ain* 

13 May 2010

• Android p"ones outsell i("one 

11 May 2010

• )e% Blackerry +orc" un#eiled 

04 Aug 2010

@lack@errys still remain the most popular business devices in both the :G and :&. @ut as u

Chialin, an I industry analyst at !acquarie &ecurities in aipei, told eutersH FIf more companies

switch to the i"hone, this is of course bad news for esearch in !otion.Fhe i"hone is growing in stability, reliability and reputation with each software update and new

handset. Apple pursues an aggressive improvement cycle, issuing regular software updates to tweak

aspects of the device$s usability. It tends to issue free, fullpoint updates, crammed with e=tra

features, every summer.

@lack@errys, by contrast, have a much slower software update cycle< the handset range is refreshed

with a pleasing regularity, but the underlying architecture that powers the devices tends to remain

fairly similar between updates.

@oth the i"hone 4& and @lack@erry$s current flagship handset, the @old /66, share very similar

specifications. he i"hone has a bigger screen, but it has a lower resolution.

It has a camera capable of geotagging but one that doesn$t use image stabilisation. #hen put head

tohead, both handsets have their strengths, but both share the same base set of hardware. 7ven

the handset$s processors are of a similar specification, with both clocking in around 066 !D+.

In fact, it now seems as though the maBor decision behind whether to plump for an Apple or a

@lack@erry is whether or not a physical keyboard is a must. 8early every @lackberry makes use of a

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full qwerty keyboard and optical mouse as its input method, whereas the i"hone is simply touch

screen. or the maBority of techsavvy youngsters, the i"hone$s input method is a doddle. @ut for

those who struggle with touchscreens, or need to type a lot of emails on the move, the @lack@erry is

triumphant.

I do think the i"hone would benefit from the kind of haptic feedback you find on more recent Android

handsets, but although adBusting to a touchscreen interface takes some getting used to, Apple has

built a virtual keyboard that$s big enough to type on comfortably, and clever enough to guess which

letter you meant to hit with you fat fingers.

&o perhaps the makeorbreak factor is not keyboard, but battery life> he i"hone has no removable

battery and, despite firmware improvements to squee+e more life out of the battery, you still need to

give the i"hone a charging boost every evening. @lack@errys, however, especially the @old /66,

use batteries that will continue to allow you to surf the internet, make calls and send and receive

emails for several days. he removable battery also means a spare can be carried and put to use if

needed.

I think that what really separates the @lack@erry from the i"hone is its operating system. he

@lack@erry appears e=tremely simple on the face of it, boasting a speedy browser and fast, reliable

email program. @ut go into the settings of the phone and you are greeted with a wealth of confusing

menus and options. his is because the maBority of the capabilities of a @lack@erry are either setup

by the I helpdesk of a company, or simply left alone. he i"hone however is the total opposite the

settings menu is clear and wellordered, and it$s very straightforward to set up your own email

accounts on the device.

It is this simplicity that allows the i"hone to triumph. After owning an i"hone for si= months andrealising that its %& is virtually unbreakable, you may begin to e=periment with the App store. #ith a

@lack@erry, however, you are restricted by what you can get out of your phone, as its operating

system is designed to be maintained by I support desks.

he App store alone is enough to make the i"hone worth buying. It allows developers to do some

truly stunning things with the relatively simple hardware provided. aming, geotagging, internet radio

and video streaming are all possible, and relatively easy to figure out on the i"hone. he bottom line

is, every day that the App store continues to grow, @lack@erry falls further behind. 8o longer is

hardware the most important thing in handset design< software is what governs a phone$s popularity

and the i"hone outperforms the @lack@erry in this department in almost every way.

#ith i"hone %& 4.6 Apple succeeded in making a truly adaptable smartphone software. It made the

i"hone viable in a business environment, simple to use for those intimidated by technology and

e=tremely fle=ible for those who aren$t. esearch in !otion is about to roll out %& 0.6 across its

@lack@erry range, but how favourably this compares to the imminent i"hone %& 9.6 update remains

to be seen.

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rom what we have seen so far of the @lack@erry 0.6 %&, users may have to get used to very

different software, with an apparent emphasis on consumers rather than the traditional business

user base.

he problem that esearch in !otion faces is that both it and Apple now tick all the bo=es

businesses need to adopt them. #hen it comes down to a consumer phone, the i"hone is miles

ahead. his means unless esearch in !otion does something relatively drastic with their %&, not

only could they stand to lose out in the consumer market, but the business one too.