DiversityWorks! Magazine

2 0 0 7 M e d i a K i t

Making It Work!Connecting Diversity

to Innovation and GrowthDiversityWorks!

Magazine

U r b a n L e a g u e=2006 Diversity Works! Career Fair/Expo Edition

An Official Publication of the

“What Straight White Guys

Don’t Get About Diversity & Why”

Pearl Thornton: “Legend of Diversity”

Councilman Tony Young & C.S. Keys Kick off Urban League of San DiegoCounty’s 17th Annual Career Fair!

Spring 2006

An Affiliate of the National Urban League

Tribute to African Americans in the Medical Industry

An official publication of the

Black History Issue

Diversity Works!M a g a z i n e

Urban=

ULSDC PULSDC Paays ys TTribribute toute toBlacBlacks in the Medicalks in the MedicalFieldField

TTop op TTen Killeren Killers ofs ofAfrican African AmericansAmericans

Diversity Works!Magazine

Urban League of San Diego County

• Diversity: No LongerJust Black and White

• Diversity PracticesThat Work

• Diversity PracticesThat Work

Collaborations ThatMake Diversity Work!Collaborations ThatMake Diversity Work!

• Diversity: No LongerJust Black and White

2005 Bridge to a Brighter Future Career Fair

Premier

Edition

Premier

Edition

An Affiliate of The National Urban League

Spring 2005

www.ulsdc.org

=An Official Publication of Urban LeagueSan Diego County

2

Competitive EdgeDiversityWorks! Magazine

Diversity Works! Magazine is a locally distributed publication targeting businesses, organ-izations and community partners of the Urban League of San Diego (ULSDC), DiversityWorks! Program, Diversity Works! Affinity Partners, Corporate Sponsors and CommunityAffiliates representing a significant percent of San Diego County Professionals.

Diversity Works! Magazine provides a vital connection between the San Diego businesscommunity and its diverse business partners and clients. Within its pages you will find thelatest information on local and National Urban League updates, diversity best practices,featured diversity consultants and trainers, and cultural insights to further your aim ofrecruiting and retaining the best qualified, talented employees of African descent.

Diversity Works! Magazine offers a unique opportunity to unite with the ULSDC in itsefforts to bridge the gap between the San Diego business community and the employablemembers within its ethnic communities. Diversity Works! Magazine is the premiere publica-tion of the ULSDC Diversity Works Program designed to bring together institutions andindividuals working to advance minority presence within the corporate arena. As such, oursupporters and community clients enjoy and benefit from a progressive and wide-spreadreadership.

Diversity Works! Magazine provides an inside look of the local organization's outreachand innovative partnerships including a myriad of pilot and grant programs. Additionally,it provides the business community a lens through which to see where and how they cansupport and benefit the ULSDC’s mission, including our special events and projects.

2

3

AudienceDiversityWorks! Magazine

Target Audience includes:San Diego business leaders and employers, Diversity consultants/trainers, entrepreneurs,educational institutions, non-profit organizations, community affiliates and communityclients. The primary audience of Diversity Works! Magazine are members of the DiversityWorks! Program, Affinity Groups, Corporate Sponsors, Board members, DiversityAdvisory Council, Urban League Young Professionals, Urban League Guild and community participants.

Demographics• 18 - 65 yrs. old• High School, College and Graduate Education• Corporate Officers, Directors, and Managers• Business Owners• Diversity Trainers & Consultants• Community-based organizations• Community clients - Entry Level employees to professional re-entry • $15,000 - $100,000+ Individual Income• $ 100,000 - 1 Billion+ Corporate Income

Distribution• Circulation: 5,000• Quarterly, 4 times annually• 50% controlled circulation through Urban League Affiliates, Urban League

Corporate Partners, San Diego UL Young Professionals, ULSDC Guild, Diversity Advisory Council and community supporters, and Affiliate Offices Nationwide

• 25% Conferences, ULSDC Special Events, and Tradeshows• 25% Regional and National Diversity Programs and Organizations• Diversity Works! Magazine is offered free to our readership• 6,000 Magazines distrubed at our Annual Career Fair• Downloadable E-Book version available on the ULSDC website

4

EditorialDiversityWorks! Magazine

2007 Editorial Calendar*

*Contents subject to change.

Departments• Publisher's Desk• Editor's Desk• ULSDC Featured Event • Human Communication Institute, LLC Diversity Series• Corporate/Business Sponsor Feature• Diversity Works Partners• Inside the Urban League San Diego County

Previous Cover Highlights• Equal Opportunity Awards Edition• Dr. Steven Jones, "How to Avoid 'Diversity Activity Mode'"• One-on-One with Attorney Cheryl Fisher of San Diego State University• Move Over Video Gaming Industry: There's A New Gamer in Town• Diversity: No Longer Black & White• Diversity Works! Career Fair/Expo Edition

Previous Editorial/Advertising Features• IBM's Story, IBM• Diversity Practices That Work, National Urban League/Enterprise Rent-A-Car• Diversity Markets: No Easy Sale, Orlando-Ward & Associates, Inc.• Diversity: It's Just Good Chemistry, San Diego City College• How to Avoid Diversity Activity Mode, Jones & Associates Consulting, Inc.• Organizational Acculturation: The Real Recipe for Inclusion, Human

Communication Institute, LLC

February 1, 2007 Past, Present, Future: Black Society on the Cutting Edge

April 15, 2007 Health is Wealth

June 15, 2007 Young Leaders: The Future of Black America

Sept. /Oct. 2007 Celebrating Diversity History Month All Year Long!

5

Special Events2 0 0 7

FEBRUARY•Best Academic Practice Schools •Black Family Technology Awareness Week•Third Annual YP’s Leadership Summit

APRIL•The Urban League Golf Classic Hosted by Kellen Winslow •19th Annual Diversity Works Career Fair

JUNE•Golden Pyramid Scholars National Achievement Awards

SEPTEMBER•35th Annual Equal Opportunity Awards Dinner

OCTOBER•First Annual Diversity Summit

NOVEMBER•Fourth Annual YP’s Fall Into Jazz

DECEMBER•Best Academic Practice Parent Teacher Awards •Urban League Guild of San Diego 2nd Annual Holiday Toy Drive

www.ulsdc.org

DiversityWorks! Magazine is distributed at all of our events!

6

Online CommunityDiversityWorks! Magazine

DW! Community is the place to be for San Diego’s diverse Communities!

www.ulsdc.org / www.ulsdcjobs.net

DiversityWorks! and the Urban League of San Diego CountyCommunity is the one-stop online source for companies,organizations, entrepreneurs, individuals and young profes-sionals. Here you can find a wide variety of resources that arerelevant to your life and goals. Whether you're starting abusiness, trying to become more active in the community, orbuying your first home; we've got you covered.

The DW! & ULSDC Online Community is the place to be for San Diego’s growing communities!

MONTHLY AVERAGE

visitors 2,325page views 15,125hits 40,000

6-MONTH TOTAL

visitors 13,950page views 90,750hits 240,000

*data collected from ulsdc.org

C o n f i r m e d * W e b s i t e S t a t s( A p r i l – S e p t e m b e r 2 0 0 6 ) :

7

AdvertisingDiversityWorks! Magazine

Div

ers

ity

Wo

rks!

Sis

ter

Pu

bli

cati

on

..

The Diversity Works! Employment andCareer Guide (DW!EG) is a bi-monthly elec-

tronic publication produced by the UrbanLeague of San Diego to inform job seekers of theopportunities and diversity-friendly employersin San Diego. Each edition has insights, informa-tion and resources on employment opportuni-ties throughout San Diego County that willimprove the job seeker's search for the right joband the right employer.

The guide is also a directory of local resourcesidentifying career centers, community groupsand organizations dedicated to helping the jobseeker find employment. It has articles on indus-try-specific issues and opportunities and offersthe reader advice on how to get and keep the job.Readers also enjoy articles, factoids, bookreviews, and other information that will helpsteer them in the right direction.

Additionally, the DW!EG is also a showcase ofdiversity active employers who are investing inthe Urban League's work-readiness workshopsfrom which they directly recruit perspective can-didates that have completed the League's work-force training program. For more information,contact: Maurice D. Wilson at 619-266-6244 ordiversityworks@sdul.org.

Gold Package$15,000Featured on the Cover of DW! MagazineBack Page Glossy (1x)2-Page Featured ArticleFull Page Ad inside (3x)Large Booth at Annual Career Fair1/2 Page Ad in DW! Employment GuideSponsorship Recognition at the Diversity Works Luncheon

Silver Package$10,0002-Page ArticleFull Page Ad inside (4x)Booth at Annual Career Fair1/4 Page Ad in DW! Employment GuideSponsorship Recognition at the Diversity Works Luncheon

Bronze Package$5,0001-Page ArticleFull Page Ad inside (4x)Booth at Annual Career Fair1/4 Page Ad in DW! Employment GuideSponsor Recognition at the Diversity Works Luncheon

DiversityWorks!Employment Guide

8

Size 1x 2x 3x 4xFull Page $2500 $2375 $2257 $21441/2 Page $1450 $1377 $1308 $12431/4 Page $725 $689 $654 $621Business Card $300 $300 $300 $300

Back Cover 1x 2x 3x 4xGlossy 4-Color $3200 $3040 $2888 $2743Inside Back Cover 1x 2x 3x 4xGlossy 4-Color $3000 $2850 $2707 $2571Inside Front Cover 1x 2x 3x 4xGlossy 4-Color $3000 $2850 $2707 $2571Center Page (L or R) 1x 2x 3x 4xGlossy 4-Color $2650 $2517 $2391 $2271

Full Page 7.375”W x 9.75” H1/2 Page H 7.375” W x 4.812” H1/2 Page V 3.62” W x 9.75” H1/4 Page H 4.812” W x 3.625” H1/4 Page V 3.625” W x 4.812” HBusiness Card H 3.62” W x 2.75” H

Non-Bleed Size 7.375” W x 9.75” HBleed Page Size 8.125” W x 10.625” H

Non-Bleed Size 15.5” W x 9.75” HBleed Page Size 16.25” W x 10.625” H

Live Matter: Allow 1/4” to 3/8” from edge

BleedsAllow 1/8” extra for bleeds

(background color or images to bleedmust extend off page.)

Dimensions

4-Color Full Page Ads:

4-Color Double Truck (Center Spread) Ads:

Live Matter / Bleed Ads:

Full Page

1/2 Page H

1/2Page

V

1/4Page

V1/4 Page

H1/4

Page H

DiversityWorks! Magazine

720 Gateway Center Dr.San Diego, CA 92102

Phone: 619.266.6264www.ulsdc.org

Ad Sizes /RatesDiversityWorks! Magazine

9

COMMISSIONSRecognized advertising agencies receive 15% commission on gross billing onspace, color, position and inserts. No commission for production services.

REBATES/SHORT RATESRebates earned by using additional space within a 12-month period to justi-fy a lower rate than that billed will be credited to the advertiser. Short ratebills will be rendered immediately upon cancellation of contract or failure tofulfill minimum frequencies.

CONTRACT AND COPY REGULATIONSAdvertising which simulates editorial will not be accepted without expressprior approval of publisher. Publisher reserves the right to add the word"Advertisement" to such advertising.

Advertisers and advertising agencies agree to indemnify and protect thepublisher from any claims, damage or expense resulting from printing andpublishing of any advertisement. Publisher reserves the right to refuse anyadvertising which, in publisher's sole judgment, it considers objectionable,unsuitable or not in keeping with Diversity Works! standards.

Publisher is not liable for delays in delivery and/or non-delivery in the eventof an act of God, action by any governmental or quasi-governmental entity,fire, flood, insurrection, riot, explosion, embargo, strikes whether legal orillegal, labor or material shortage, transportation interruption of any kind,work slow down, or any condition beyond the control of publisher affectingproduction or delivery in any matter.

PRINTING METHODPublication is printed on heat-set and lithographic (offset) full color pressers.

BINDING METHODPublication is Saddle Stitched

LIVE AREA7 3/8" W x 10 1/8" H

TRIM SIZE8.5" W x 11" H

BLEED SIZE8 3/8" W x 11 1/8" H

DIGITAL ADVERTISING STORAGEFiles are stored for one year. If material is to be returned, instructions forsuch return must be clearly stated on insertion order.

ADVERTISEMENTS PRODUCED BY DIVERSITY WORKS! MAGAZINEIf you would like us to produce your advertisement, you must provide thefollowing materials: typewritten text, photographs, transparencies or slides,a clean, color or black-and-white logo or digital file at 300 dpi of the logosaved as a TIFF, and a brief indication of your concept or idea for the ad.Production Service is available at a rate of $60 per hour. Please contact youraccount manager for pricing details.

DEADLINESSpace reservation deadline is the 15th of month prior to publication. All pro-duction materials are due by the 20th of the month. Camera-ready art is due bythe 25th of the month. All charges are due and payable with space reservation.

Specifications

MAILING INSTRUCTIONSDo not send pre-printed insertsto Diversity Works! Magazine.Contact/send to: NJ Mitchell,Research & DevelopmentManager, for shipping instruc-tions. All other advertising mate-rial should include instructionsto identify when material isexpected to run.

SEND TO:

Diversity Works! Magazine720 Gateway Center DriveSan Diego, CA 92102Phone: 619.266.6264Email: diversityworks@sdul.org

DiversityWorks! Magazine

10

AdvertisingDiversityWorks! Magazine

Our advertising philosophy is to build partnerships with our advertisers by goingbeyond traditional display ads. When you advertise in DiversityWorks!Magazine, you get the benefit of reaching an established, quality audiencethrough the Urban League of San Diego County; strong integrity of circulation;and access to an identified professional base who are progressive and committedto partnering with companies who support diversity and inclusion!

Diversity RecruitmentProduct & Service Marketing

Community & Brand Messaging

2005 - 2006 List of Advertisers• AETNA• AIG• American

Airlines• AT&T• Bank of America• Basham and

Associates• Cardinal Health• Casper Company• CDM• Citibank• Cubic

Corporation• Curtis Moring

Insurance• Enterprise

• Genentech• IBM• Integrits• Jones and

Associates• LaJolla

Playhouse• Lockheed-Martin• Manpower• National Society

of BlackEngineers (SanDiego Chapter)

• Northrop-Grumman

• Orlando-Wardand Associates

• Paradise ValleyHospital

• Qualcomm• Raytheon• SAIC• San Diego

Business Journal• San Diego

CommunityCollege

• San DiegoRegional Airport

• San Diego UnionTribune

• Sempra Energy• Sony• Starbucks

• Sycuan• The Pacific

Institute• Union Bank of

California• UPS• US Bank• US Navy• Veijas• Walmart

11

ADVERTORIALSDiversityWorks! Magazine (DW!) proudly offers our advertis-ers the opportunity to share their editorial voice along withbrand messaging by placing advertorials — editorial penned byyour company (executive profiles, new initiatives, communityoutreach campaigns, etc.) with corresponding ad.

WEBSITE BANNERSThe DW! Online community is the proud hub to thousands ofvisitors every day. This communication vehicle is highly effec-tive with our tech-savvy audience.

DIRECT MAILJoining DiversityWorks! Magazine in this traditional method ofmarketing is a surefire way to get your key messages and/orspecial offers into the homes of thousands of consumers.

ULSDC SUMMIT WORKSHOPSThe 2007 ULSDC Diversity Summit, taking place in October ‘07is going to be a groundbreaking event. The 2007 Best PracticesDiversity Summit will be held in San Diego, California offeringopportunities for speaking as a subject-matter expert, hostingmemorable evening events and/or bringing in your top leaderfor the CEO Roundtable.

SPECIAL EVENTS SPONSORSHIPThe 2007 ULSDC Special Events calendar offers a variety ofopportunities to take your message directly to our audience in aspecific area of interest. Speaking, signage, consumer promo-tions and give-a-ways are just a few of the benefits to drive con-tinued business.

Brand Extending OpportunitiesDiversityWorks! Magazine

Maximize Your Branding Value...Join DW! today as a Diversity Partner!

www.ulsdc.org

DiversityWorks!MAGAZINEA product of the

URBAN LEAGUE OF SAN DIEGO COUNTY

720 Gateway Center Dr.San Diego, CA 92102

Headquarters (619) 263-3115 ofc

Headquarters (619) 263-3660 fax

www.ulsdc.org

GovernanceNon-profit

Hours of OperationMon - Fri

8:00am - 5:00pm

United Way Agency Code: 6496

Established 1953

=Layout & Design by

619.263.5386

Graphics by Design

The Urban League logo, a circle with an equal sign enclosed,symbolizes our commitment to equality for all people.