Diversity Prototype #3

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Diversity: the multi- purpose bottle

description

Presentation on third prototype of the multi-purpose bottle, 18 Sept 2009

Transcript of Diversity Prototype #3

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Diversity: the multi-purpose bottle

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Contents

Refined and improved product based on feedback

Focus group results Market research Business Plan

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Refined and improved product based on feedback

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Refined and improved product

Feedback : Difficulty in drinking as it requires tilting of bottle

Solution : Implementation of a straw system

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Refined and improved product

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Refined and improved product

Feedback : Items sliding around in stationery compartment - creates noise and poses

possible damage to stationery

Solution : Fabric material minimizes the noise produced and possible damage to stationery

Piping creates sturdy structure

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Refined and improved product

Feedback : More uses for the compartments

Solution : New concept of customized compartments which suit the different

needs of users

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Refined and improved product

Feedback : What’s the need of our product?

Objective : 1) It’s a grab-and-go item=>Convenience

2) It’s practical and functional

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Refined and improved product

New Addition:

The LEGO customization replacing the groove sliding system

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Refined and improved product

Implementation of straw system Multiple uses for our compartments Fabric stationery compartment with

piping structure Lego customization

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Market research

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Focus Group

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Market researchTong Huat Trading Co. (Pte) Ltd

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Tong Huat Trading Co. (Pte) Ltd

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Tong Huat Trading Co. (Pte) Ltd

Cost of 1 plastic mould: $10, 000 Minimum quantity for 1st order: 5,

000 Malaysian factory Time for order to arrive: 2weeks

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Sales and Marketing

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Q&A