Diversify Your Channels by Jeff Weidner
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Transcript of Diversify Your Channels by Jeff Weidner
DIVERSIFY YOUR SOURCING CHANNELS TO MASSIVELY INCREASE HIGH QUALITY
CANDIDATE FLOWJeff Weidner
Global Director Sourcing Science
To us, business is personal
Jeff Weidner
Global Director Sourcing Science
Kenexa, an IBM Company
18 years in Staffing Industry.
Specialties Include: • Passive Candidate Sourcing and Screening.• Penetrating Passive Candidate Talent Pools.• Social Recruiting/Social Networking.• Competitive Target Company Mapping and Analysis.• Eating Dark Chocolate.
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THE TITLE
Diversify your sourcing channels to massively increase high quality
candidate flow.
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Source for any job title, any industry for any company
anywhere in the world more successfully.
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These tactics work and are guaranteed to drive more
highly qualified candidate traffic
• Easier• Cheaper• Faster
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97%
Post, Search & Pray.
Engage Sourcing.
Deploy social media and recruitment marketing.
And this works…Most of the time.
But for how much longer…
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PLAN AHEAD
When Post, Search and Pray fails.When none of the tools on your sourcing tool belt seem to work.When all the social media and recruitment marketing just isn’t getting to the hire.
You need a plan.
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THE PLAN
• Evaluate performance to date• How many candidates?• What target companies are they from?• What job titles do they have?• Create a Talent Map.• Gather some market intelligence.
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CONCEPTS
Differentiate
Alignment Format
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What is everyone else doing?
DIFFERENTIATE
Find a way to do “IT” differently.
ScriptsSourcingMessagingJob postingsLanding pagesBanner adsPPC
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DIFFERENTIATE
• Millions of Job Postings• Thousands and thousands of
recruiters and sourcers.All trying to grab the attention of a limited
number of available candidates.
APPLY NOW
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DIFFERENTIATE
To make more hires• Faster• Cheaper • Easier
You must DIFFERENTIATE.
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AlignmentThe results after 18 years of developing sourcing strategies?
• If your messaging is aligned to your sourcing strategy.• If your sourcing strategy is aligned to your sourcing tactics.• If your sourcing tactics are aligned to your teams abilities & capabilities.
You will make MORE hires.You will make BETTER hires.
FASTER!
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AlignmentChallenge: Hire 300 Java and C++ Engineers from 10 different countries throughout Europe in 12 months.
Client Assets:Excellent Brand Recognition, Good Messaging, Good EVP.
The Strategy:Source 10,000 names in 12 months and engage using a variety of different media types and invite candidates to apply online.
The Tactics:Client identified 85,000 possible candidates on Linkedin and 15,000+ on job boards that they want us to source, email and invite them to a single online career event.
The Team: Seasoned recruiters with an average of 5 years experience. Fluent in 12 different languages including; English, French, German, Russian, Turkish, Bulgarian, Polish.
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Alignment----------- ALIGNED-----------
Sourcing Tactics
Teams Abilities & Capabilities
----------- ALIGNED-----------
----------- ALIGNED-----------
Sourcing Strategy
Sourcing Tactics
Messaging Sourcing Strategy
Client Assets:Excellent Brand Recognition, Good Messaging, Good EVP.
The Strategy: Source 10,000 names in 12 monthsThe Tactics: 85,000 possible candidates on Linkedin and 15,000+ on job boards
The Team: 5 years experience. Fluent in 12 languages
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FORMAT
Mostly Text based Job Descriptions
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FORMAT
Proven to Increase Application Rates
Proven to Increase HIGH QUALITY Candidate Traffic
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FORMAT
Websphere Process EngineersETL Architects
Java Software Engineers
Agricultural Equipment Manufacturing Engineers
Quality Assurance Engineers
Pharmaceutical Manufacturing Engineering
Chemical EngineersCustomer Service Reps
Inside/Outside Sales
Brand Ambassadors
Automotive Product Development Engineers
Oil and Gas Onshore/Offshore Rig Operators
Educational Enrollment Advisors
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CLIENTS
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Play Ford Intro
http://bit.ly/SC13Ford
EXAMPLE
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EPIC FAIL!!!
Sourcing Tactics
Teams Abilities & Capabilities----------- ALIGNED-----------
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RESULTS
Over the past 2 years at Kenexa when we use video…
We made MORE hires, Faster & Cheaper.
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EXPERIENCE & RESULTS
26% cost-per-hire reduction40% higher quality candidates25% faster time-to-fill
29% cost-per-hire reduction34% higher quality candidates17% faster time-to-fill
35% faster time-to-fill97% offer-acceptance rate50% increase in customer satisfaction
85% submittal acceptance rate90% offer acceptance rate87% hiring manager satisfaction rate
*Disclaimer these results were not only the result of the use of video. You still need a comprehensive Sourcing Strategy. Your results may vary.
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EXCUSES
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NO EXCUSES
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THE BASICS
• A Slide Deck: PowerPoint or Keynote.
• Either a cheap headset ($40 or less)
or phone conferencing line to record.
(Webex or GoToMeeeting)
• Positive Attitude and a happy voice.
• Ability to speak intelligently about the minimum
skill sets required for the position
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VIDEO
Why is video so good at driving HIGH QUALITY
candidate traffic?
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WHY DOES IT WORK?
Electronic Engineer Career Webinarhttps://vimeo.com/39853256
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WHY DOES IT WORK?
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WHY DOES IT WORK?
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WHY DOES IT WORK?
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HOW THEY WORK
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METRICS
• 1,082 invitees per event
• 736 (68%) response rate throughout the email invite sequence
• 235 (33%) Registration rate from those that responded to the email invite
• 148 (63%) Attendance rate from those that registered to attend the event
• 111 (75%) Application rate from those that attend
• 42 (37%) Quality rate of those that applied directly from the Career Webinar
• In addition we see approximately 144 (17%) applications on those that did not register or attend the event with approximately 22 (15%) quality rates.
BOTTOM LINE: Process will yield approximately 255 unique applications per event with 64 (25%) of the screened resumes considered quality candidates able to be submitted to the client and move forward in the recruitment process.
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BENEFITS
• Highly engaging for candidates.
• Video is mobile.
• Get more information across in short 5-10 mins.
• Easy to create.
• Easy to track the metrics.
• Easy to promote and distribute
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DIVERSIFY
DISTRIBUTE: There are hundreds of video distribution sites. Youtube, Vimeo, Viddler etc
CAPTURE: Before they can view your videos, capture their email address and get them to opt-in. This is the easiest way to build your talent community.
ENGAGE: They've watched the video now drive them to an apply page and engage them in meaningful conversation about your company’s career opportunity.
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SUPPLEMENTAL INFORMATION
Download a copy of this presentation and additional information on how to incorporate video into your
Sourcing Strategy.
http://bitly.com/SourceCon2013
THEEND
Sample Videos
ETL Architect Career Openings
https://vimeo.com/55970516
virtual Manufacturing career
https://vimeo.com/41795514
electronic engineer career webinar
https://vimeo.com/39853256