Diversification NAMM - January 19-22, 2012 Jeff Mozingo, Presenter.
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Transcript of Diversification NAMM - January 19-22, 2012 Jeff Mozingo, Presenter.
Diversification
NAMM - January 19-22, 2012
Jeff Mozingo, Presenter
SalesSales
Rentals beyond band and orchestra instruments. We are implementing drums and guitars into our rental pool
Listen to what customers ask for and implement
Change the ‘look’ and set-up of your
store
Sales
Change the ‘look’ and set-up of your store
Sales
We’ve included a mini-stage in our showroom where customers can try out product in a live venue.
Sales
Sales - change the look of your store
Partner with outside companies to increasesales
Sales - Expand your road reps
• Churches
• Country Clubs
• Assisted Living Facilities
• Include drop-off, pick-ups and product repairs
Lessons
Offer Free - Monthly In-Store Jams
Lessons
We offer Bluegrass, Blues, Rock, Acoustic Guitar Jams
Lessons
Have special promotions during the Jams
• Give incentives for attendees to bring a friend
• Have product
demos
Lessons
• Offer Daytime Classes
• Offer Classes geared towards home-schooled students
Lessons
We offer Musical Theatre productions, Drama, Audition-Prep class, and Acting/Singing/Dancing Workshop
Lessons
We now have over 50 participants in our musical productions
Lessons
We now have over 50 participants in our musical productions
Lessons
We highlight 1 teacher and 1 student each month in our store and via e-blast
Lessons
MMFAA students performed at a local town hall dinner in September 2011
Advertising and Marketing
• In-store television for digital flyer advertising and a schedule of upcoming events
• Social Media:
• Groupon - lessons promotion
• Facebook Promotions: - Mozingo Music photo contest to win gift certificate
- Halloween photo contest to win gift certificate
Advertising and Marketing
Community Involvement
Battle of the Bands Competitions:
• Battle at Busch
• 10 in ’11
Advertising and Marketing
Sponsor community events that include music:
• Ellisville Farmer’s Market
• O’Fallon Jammin’ concert series
Partner with local charities:• Six Strings Heroes honoring our veterans
• Cardinals Care
Advertising and Marketing
Offer In-Store Clinics
• Mandolin 101 Clinic
• Nashville Number System clinic
• Steve Houghton Drum Clinic
Advertising and Marketing
Offer in-store clinics at minimal cost
Advertising and Marketing
Offer in-store clinics at minimal cost
Advertising and Marketing
Offer in-store clinics at minimal cost
Advertising and Marketing
Offer in-store clinics at minimal cost
Advertising and Marketing
Offer in-store clinics at minimal cost
Advertising and Marketing
Radio:
• Talk radio
• Christian radio station