Diverse audience
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Transcript of Diverse audience
![Page 1: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/1.jpg)
Guess that audience demographic…..
• Artist:
• Genre:
![Page 2: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/2.jpg)
Learning Objectives
• To explore how music artist/bands can reach more diverse audiences than just ‘the target
primary’ audience.
• To understand the term, ‘niche audience’.
![Page 3: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/3.jpg)
![Page 4: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/4.jpg)
Established Musical Genres
![Page 5: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/5.jpg)
What age range is ‘youth’?
![Page 6: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/6.jpg)
What is a niche audience?
• The separation of the media audiences into segments, each of which have different tastes and concerns. The
opposite to mainstream.
• Provide examples of niche media products for each of these:
• A) Music• B) TV
• C) Magazines
![Page 7: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/7.jpg)
The brief specifies.....
• How can you reach a bigger, more diverse audience?
• Do not assume a stereotypical white, heterosexual, middle class audience – how does your artist appeal to a
more diverse audience? (the secondary audience).
• All young people have different views/attitudes. Psychographics will be an important area of your
research.
• Diversity: sexuality, ethnicity, class, feminism.
![Page 8: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/8.jpg)
How do NDUBZ reach a bigger more diverse audience?
![Page 9: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/9.jpg)
How does Lady Gaga reach a bigger more diverse audience?
![Page 10: Diverse audience](https://reader035.fdocuments.us/reader035/viewer/2022081413/548ecac5b47959c3488b47b5/html5/thumbnails/10.jpg)
Task
• On a PowerPoint choose a music artist/band….
1) Write a demographic profile for the artists primary audience.2) (Extension – write a demographic profile for the secondary audience)
3) Who are the psychographics (use the hand-outs to help + notes to decide)?
DUE: Wednesday 28th September
This will go towards your research mark.
Extra: How does your artist attract a more diverse secondary audience?