Dive4Change Tool-Kit Planning a Successful NAUI Green ... · (GDI) with your fundraising event....

Dive4ChangeTool-Kit

PlanningaSuccessfulNAUIGreenDiverInitiativeEvent

2016

Contents

AboutNAUIGreenDiverInitiative……………………………………………………………………………………… 3 GDIMission WhyRaiseFundsforGDI?TypesofEvents………………………………………………………………………………………………………………….. 4 SampleEvents SafetyFirstRegisteryourEvent……………………………………………………………………………………………………………. 6 FundraisingEventPromotionalPackages FundraisingEventRegistrationFormPlanyourEvent………………………………………………………………………………………………………………….. 8 EventBudgetPromotingyourEvent………………………………………………………………………………………………………… 9Documents………………………………………………………………………………………………………………………… 10 SamplePressRelease SponsorRequestLetter/EmailTemplate Post-EventThankYouSponsorLetter/EmailTemplate AwardCertificateTemplatePost-EventReporting………………………………………………………………………………………………………… 14

Dive4ChangeTool-Kit–Page2

FormedbytheNationalAssociationofUnderwaterInstructors(NAUIWorldwide),inassociationwiththeDisneyWorldwideConservationFund(DWCF),theNAUIGreenDiverInitiative(GDI)isacommunityofindividualsdedicatedtoconservingandpreservingouraquaticworld.GDIisagrass-rootsorganizationfueledbyNAUIWorldwidemembersandfriends.Althoughdiversareimportanttoourcommunity,GDIisopentoeveryone.Membersmaybeenvironmentalactivists,scientist,beach-goersorboaters,buttheyallshareacommonandgenuineconcernforthevitalityoftheenvironment.

WhyraiseFundsforGDI?Asaregistered501(c)(3)tax-deductibleorganization,GDIreceivesfundingfromprivatedonationsandgrants.Whilecurrentlyayoungorganization,GDIisalreadybuildingareputationforsupportingprojectsacrosstheglobe,including:

• Oceandebrisandbeachcleanupevents• Coralreefpreservationandrestorationprojects• Marinelifepreservationprograms• Nativeplantpreservationprograms• Environmentalresearchgrants

BysupportingGDIwithyourfundraisingeventyouareprovidingessentialresourcesforGDItosupportevenmoreprojects.ThroughtheGDIDive4ChangeChallenge,individualGDImemberscancreateandcustomizeapersonalfundraisingpage.Weprideourselvesongivingbacktoourdonorsandmembersbyprovidinggrantsforprojectsrelatedtothepreservationandconservationofouroceansandwaterways.Avibrantandcleanenvironmentisvitalforthelong-termsustainabilityofthedivingindustry.

Thankyouformakinganimpact!Wecouldn’tdoitwithoutyou.

AboutNAUIGreenDiverInitiative

Mission

TheNAUIGreenDiverInitiativeempowersindividualstopreserveandconserveouroceanplanet.


HolidayRelatedEvent Createaneventincorporatingaholidaytheme:Halloween:UnderwaterPumpkinCarvingContestSt.Patrick’sDay:“GreenwithEnvy”underwatertreasurehuntEaster:Conductaneco-friendlyeasteregghunt(noplasticeggs!).Useyourlocalwaterways,andhaveparticipantsusekayaksorcanoes.

TrashyDiverContest ParticipateintheRoddenberryAdventure’sTrashyDiverContest,sponsoredbyNAUIGreenDiverInitiative.TolearnmoreaboutthisannualGDIeventvisit:www.roddenberryadventures.com/trashy-divers/

Dive4ChangeDay Organizeaspecialdivecharterwithaportionofthecharter’sproceedsbenefitingtheNAUIGreenDiverInitiative.

EarthDay PlanacommunitywideNAUIGreenDiverIntitiativebeachclean-upevent.Collaboratewithotherdiveshops,localgovernmentagenciesandneighborhoodbusinesses.

Raffle Workwithlocalbusinessesanddivemanufacturestodonateprizes.

“GivesomeGreen”DiveShopDay IncorporateapercentageofyoursalestoGDI.AdvertiseyoursaleasabenefitforNAUIGreenDiverInitiative.

TypesofEventsSelecttherighteventforyou

OrganizingafundraisingeventisafunandrewardingactivitythatnotonlyhelpssupporttheNAUIGreenDiverInitiative,butalsospotlightsthepositiveimpactyourbusinessismakingonthecommunityandyourlocalwaterways.Choosinganeventthatisfunandmemorableiseasywithjustalittlecreativityandplanning.Youarefortunate,asadiver,toparticipateinauniqueadventuresport.Leveragethisopportunitytoorganizeaneventthatisnotlikeyoureverydaybakesale,carwashorfunrun.Getyourcreativemindgoingandhavefunselectinganeventthatwillputapositivespotlightonyou,yourbusinessandcommunity.

Keystoasuccessfulevent

• Selectamanageableenvironmentallyfriendlyevent• Setandtrackyourgoals• Collaboratewithyourcommunity• Thankyourdonorsandsponsors• Recruitandengagevolunteerstohelpyou• HAVEFUN!

Belowaresomeideastohelpsparkyourcreativity.Itisimportanttorememberthatnoteveryeventneedstobedive-related.Dependingonyourgoal,considerselectinganeventthatinvolvesdiversandnon-divers.

Samplelistofevents


SafetyFirstNAUIWorldwidebelievesin“DiveSafetyThroughEducation.”Promoteafunandsafeenvironmentforyoureventparticipants.Belowaresomesafetytipstoconsider(Thisisnotancomprehensivelist):

• Makesurealldiversarecertifiedtothelevelneededfortheconditionsofthedive.Requireparticipantstoshowtheircardastheyarrivefortheevent.

• Knowyourdivesite.Chooseafamiliarsite;mapthesitenotingnatural/manmadelandmarksandareasofstrongcurrents.

• PracticeGreenDiving.Stresstheimportanceofprotectingthedivingenvironmentthroughproperbuoyancycontrol.Emphasizepersonalresponsibilityinyourdivebriefing.

• Planyourdive.Diveyourplan.• Haveallparticipantssignappropriateforms.Remembertoincludeanyliabilityreleaseandmodelrelease

forms(photography).• Confirmyourinsurancepolicyprotectsyouandyourstorefromliability.• EmergencyPlanning:

o Assignsafetyteamstoassistandtrackparticipantsinandoutofthewater.IncludecaptainsthatareNAUI-certifiedinrescuediving.

o AssignDivemastersunderwatertoassistandmonitordiversbelow.o Conductapre-eventemergencyplanningmeetingforalleventvolunteers.o SetupaFirstAidStation.Dependingonthesizeofyoureventconsiderworkingwithlocalemergency

agenciestoensuretherightleveloffirstaidcareisprovided.Consideranyspecialequipmentneeded,likeoxygenandanAED.

• Haveaweatherplaninplace.Monitortheweatherbeforeandduringtheevent.Considerincludinganinclementweatherdatewhenpromotingyourevent.

• Permits.Contactyourlocalgovernmentofficetodetermineifthereareanypermitsthatarerequired.• Beawareofenvironmentalregulations.Everyregionhasdifferentrulesinregardstoactivitiesconductedin

protectedenvironments.Contactregulationofficialstoensureyoureventisincompliance.MentionyouarepromotingaNAUIGreenDiverInitiativewiththemissionofpreservingandconservingouroceanplanet.

• Createaneventchecklist.• Publicrestrooms.Besureyouhavetheproperfacilitiesavailableforthesizeofevent.Contactyourlocalwaste

managementofficeformoreinformation.

OtherConsiderations


RegisteryourDive4ChangeEventFundraisingEventPromotionalPackages

ThankyouforyourinterestinsupportingtheNAUIGreenDiverInitiative(GDI)withyourfundraisingevent.BelowisamenuofpromotionalservicesGDIwillprovidetomakesureyoureventisahugesuccess.Toreceiveasupportpackage,mailoremailyourcompletedNAUIGreenDiverInitiativeEventFundraiserRegistrationformonpage7atleastONEMONTHinadvanceofyoureventto:

NAUIGreenDiverInitiative [email protected],FL33578

ImportantInformation• AllproperlycompletedregistrationformsmustbefilledoutandreceivedbytheNAUIGreenDiverInitiative

officeatleastONEMONTHinadvanceofyourevent.• AllpackageswillbesenttotheeventcoordinatorlistedontheEventFundraiserRegistrationform• NeweventswillbegivenPackage3.ThiscanbenegotiatedbycallingtheNAUIGreenDiverInitiativeoffice

at(813)628-6284.*Promotionalitemsandquantitiesaresubjecttochangedependingtoavailability

FundraiserEventLevels(EstimatedDonationtoNAUIGreenDiverInitiativeafterevent):Package1: $5,000+Package2: $1,000–$4,999Package3: upto$999

Package1 Package2 Package3NAUIBrochurePackage* 100 50 50NAUIGDIDecal* 100 75 50NAUIGDITemporaryTatoos*

100 75 50

NAUIGDIFlag* Yes(2) Yes(1) Yes(1)RafflePrizes* Select3ofanycombination:

-NAUIScubaDiverEducationSystem

-AdvancedScubaDiverSystem(Upto$300MSRP)

NAUIGDIWaterBottle(10)

NAUIScubaDiverSystem(1)NAUIAdvancedScubaDiver

System(1)NAUIGDIWaterBottle(5)

NAUIScubaDiverSystem(1)

ListingonNAUIWorlwideandGDIWebsites

Yes Yes Yes

PostonNAUIandGDIsocialmediapages

Yes Yes Yes

FreeFundraisingWebsite Yes Yes YesListinginatleastoneeditionofSources

Yes Yes -

AtleastoneE-blast Yes Yes -AtleastoneNAUIrepresentative(musthave4monthsadvancenotice)

Yes - -

SpotlightarticleinSources Yes - -


RegisteryourDive4ChangeEventFundraisingEventRegistrationForm

ThankyouforyourinterestinsupportingtheNAUIGreenDiverInitiative(GDI)withyourfundraisingevent.PleasecompletethisformtoregisteryoureventwithGDI.ThisformwillbeusedtoassignaGDIpromotionalpackageforyourevent(Page6).

Organization/BusinessName:

Address:

ContactName:Zip:

City: State:

ShippingAddress–NoP.O.Boxesplease(ifdifferent):

ContactPhone: ContactEmail:

TypeofEvent:

EventInformation:

TitleofEvent:

StartDate: EndDate:

EventDescription(pleaseattachallpromotionalmaterial):

Eventlocation(Addressifavailable):

EventorHostWebsite: ExpectedAttendance:

FundraisingGoalforEvent:$ NAUIMemberNumber(ifapplicable):

City: State: Zip: Country:

Country:

ContactInformation:

Pleaseemailormailthisformalongwithpromotionalmaterialandphotosto:

NAUIGreenDiverInitiative9030CamdenFieldPkwyRiverview,FL33578

[email protected]

PastAttendance:

Dive4ChangeTool-kit–Page7

PlanyourEventSampleFundraisingEventPlanningSchedule–Trackinganddocumentingyoureventisvitalfortheoverallsuccessofyourevent.EmailtheGDIofficeatnauigreendiver@naui.orgtoreceiveadownloadableversionofthisform.


PromotingyourEvent

Withalittlestrategicplanning,youreventwillbeahit!Thefollowingisalistofpromotionalideas:

Tips:• Utilizefreeservices,likesocialmediaandlocalnews

agencies.• Beconsistentwithyourmessaging.• Considerpostinga“save-the-date”toyouremail

signature,onsocialmediasitesandthroughthelocalmedia.

PressRelease Contactyourlocalmediaoutletstodeteminedeadlinesforsubmitting.Asamplepressreleaseisprovidedonpage10.

Poster/Flyer Createacolorfulandcatchyflyertohangupinyourbusiness.Asklocalbusinesessandsponorstohangthemontheirstorefront.Createa.PDFversionsoyoucansenditviaemail.Encourageyourstafftopushtheeventwhentheyareinteractingwithcutomers.

Newsletters/Website Postyour“save-the-date,”eventlogos/imagesandflyer.PDFinyourbusinessnewsletterand/oronyourwebsitehomepage.Invitestaffphotographerstoattendtheeventtocaptureimages.

Event“Swag” Createacustomt-shirt,hatorotherapparelforyourevent.Havefunwithit!Newspapers Onceyousendapressrelease,considersettingupanonsiteinterview.Inquireabout

anyfreeservicesprovidedforeventsthatmaysupportanon-profit.SocialMedia SetupandeventthroughyourFacebookpage.Sendaninvitetoallyour“friends.”

CreateauniqueTwitterhashtag(#)foryourevent.Include#GreenDiver,#NAUIand#Dive4Changeinyourpostssowecanhelppromoteyourevent.UseTwitterandInstagramduringtheeventtoshareupdatesandphotos.

TVandRadio Withadvancedplanningmostlocalstationsandcablecompanieswillofferfreepublicserviceannouncementsaboutlocaleventsandfundraisers.Contactlocalmorningandrush-hourshowstodoalivebroadcasttheduringyourevent.

VIP’s Doyouoryourclientsknowanylocalorregionalcelebrities?Invitethemtomakeapublicappearanceorprovideaquote.Don’tforgettocontactanygovernmentofficials.Electionyearsaretheperfecttime.Candidateslookforpubliceventstoattend.

NAUI NAUIWorldwideandNAUIGreenDiverInitiativewillpromoteyourevent.Seequalifiyinglevelsofsupporttheonpage6.

Dive4ChangeWebsite CreateyourownFREEDive4Changesocialfundraisingwebsitetopromote,solicitandtrackyourdonations!


FORIMMEDIATERELEASE Contact: (CoordinatorName) (PhoneNumber)

LocalDiveShop’sEventRalliestheCommunitytoPreserveourWaterways

(DiveShopName)toOrganize(TypeofEvent)inSupportoftheNAUIGreenDiverInitiative

(YourCity,State,andCountry)–(Date)–(DiveShopName)of(City)hasplannedaneventsupportingtheNAUIGreenDiverInitiative,a501(c)(3)non-profitdedicatedtoempoweringindividualstopreserveandconserveouroceanplanet.Thisyear’seventwilltakeplaceon(dayoftheweek),(monthdate,andyear)at(location).Morethan(#ofparticipants)diversandwaterenthusiastsareanticipatedtoattend.Theeventisopentothepublicandbeginsat(timeofeventa.m.orp.m.).[***Writeashortquoteaboutyourevent,whyitisimportantandwhyyouaresupportingNAUIGreenDiverInitiativewithyourevent***][Listanyentryfees,“bigticket”raffleorsilentauctionitemsandticketprice]Thankyouto[name(s)ofsponsor(s)]forsponsoringthisevent.Limitedspaceisstillavailable.Contact(ContactName)at(ContactInformation)by(DeadlineDateandTime)toreserveyourspot.

###

AboutNAUIGreenDiverInitiativeFormedin2010bytheNationalAssociationofUnderwaterInstructors(NAUIWorldwide),theNAUIGreenDiverInitiative(GDI)isaglobalcommunityofdiversandindividualsdedicatedtoconservingandpreservingouroceanplanet.Agrass-roots501(c)(3)non-profitorganization,GDIisfueledbydivers,environmentalactivists,scientist,beach-goersandboaters,allsharingacommonandgenuineconcernforthevitalityofthemarineenvironment.LearnmoreabouthowyoucanbecomeaNAUIGreenDiverathttp://www.nauigreendiver.org/.FriendusonFacebookorcall813-628-6284.

DocumentsPressRelease


SponsorshipRequestLetter/Email

(Date)Dear(ProspectiveSponsorName):

On(Dayofevent,monthdate,andyear),(Nameofyourbusiness)willhostourinaugural(typeofevent)asafundraiserforNAUIGreenDiverInitiative(GDI).Weareexcitedtoengageourcommunityanddoourparttopreserveandconserveourlocalwaterways.Thiseventwillbeahugesuccesswithsupportfrombusinesseslikeyours.The(typeofevent)willtakeplaceat(eventlocation).Weareexpectingalargegroupof(Numberofparticipants)participants.AllproceedswilldirectlygotosupporttheNAUIGreenDiverInitiative.Tohelpmakethiseventasuccess,weareaskingfor(sponsorships/donations)fromthecommunitywedobusinesswith.Wewillgiveyourcompanyrecognitioninoureventflyerandinallpressreleases.Inadditiontodisplayingyourcompany’snameattheevent,yourwebsitelinkwillbelistedonourwebsite.Anyhelpyoucangiveisgreatlyappreciatedandvalued.Ifyouhaveanyquestionspleasecontactmeat(emailandphonenumber).Thankyouforyourconsideration.Sincerely,(Yourname)AboutNAUIGreenDiverInitiativeFormedin2010bytheNationalAssociationofUnderwaterInstructors(NAUIWorldwide),theNAUIGreenDiverInitiative(GDI)isaglobalcommunityofdiversandindividualsdedicatedtoconservingandpreservingouroceanplanet.Agrass-roots501(c)(3)non-profitorganization,GDIisfueledbydivers,environmentalactivists,scientist,beach-goersandboaters,allsharingacommonandgenuineconcernforthevitalityofthemarineenvironment.LearnmoreabouthowyoucanbecomeaNAUIGreenDiverathttp://www.nauigreendiver.org/.FriendusonFacebookorcall813-628-6284.

Tips:

• Contactmanufacturesyoudobusinesswithregularly.• Considercontactingyourclients.Dotheyownorworkfor

alocalbusiness?• Beclearaboutrecognitionexpectations.Onlypromise

whatyoucandeliver.• Considerhavingsponsorshiplevels.


(Date)Dear(SponsorName):

Thankyouformakingthe(eventname)ahugesuccess!On(Dayofevent,monthandyear)wehostedover(#ofattendees)participantsforourinaugural(typeofevent).Weraised$(Amount)!Becauseof(SponsorName),wewereabletokeepourexpensestoaminimumallowingallproceedstosupporttheNAUIGreenDiverInitiative(GDI).[***Giveshortdescriptionoftheevent,highlightingmemorablestoriesorquotes.***][***Consideraddingapictureortwo-includeaphotoofanyeventsignagewiththesponsor/donornamelisted.***]Again,Iappreciateyourgenerosityanddedicationtohelpingpreserveandconserveourlocalwaterways.Ilookforwardtofuturecollaborationssupportingourcommunity.Sincerely,(Yourname)

Tips:

• Thankyoursponsorsanddonors.• SendaThankYounotewithin48hoursafter

commitment.Ifitemsweredonated,listthemintheletter.

• Addapersonaltouchwithahand-writtennote.• FollowupwithaThankYouphonecall.

Post–EventThankYouSponsorLetter/Email


ThankYouforHelpingPreserveandConserveourOceanPlanet.

Awardedto

_____________________________

On

_____________________________

www.NauiGreenDiver.org

Post-EventReport

Documentyoursuccesssoyouwillbereadytotackleitagainnextyear.

EventCoordinator(s)

CommitteeMembers

NumberofVolunteers

Attendance:(registered/actual)

EventLocation

PromotionalMaterials

Expenses:(budgeted/actual)

Fundraising:(goal/actual)

TotalDonatedtoNAUIGDI

Sponsors

PrizeDonors

Notes:Whatwentwell?Improvements?

Wanttoshareyoursuccesswithus?Wewouldenjoylearningabouttheevent.Sendacopyofthisreportto:NAUIGreenDiverInitiative [email protected],FL33578


Dive4Change Tool-Kit Planning a Successful NAUI Green ... · (GDI) with your fundraising event....

Documents

Transcript of Dive4Change Tool-Kit Planning a Successful NAUI Green ... · (GDI) with your fundraising event....