District Effectiveness ReportDistrict Effectiveness Report

CommunicationsCommunications

May 12, 2014May 12, 2014

Department Vision Department Vision StatementStatementTo be a leading model in innovative

and reliable communications where community members are engaged in

the NISD culture.

Department Mission Department Mission StatementStatementThe NISD Communications Department

will inform and promote news in a timely manner, while embracing innovative technology, engaging the community, and positioning NISD

as a premier school district.

Department GoalsDepartment Goals

• Provide communication in a variety of methods.

• Research new methods of communications.

• Provide timely, honest communications.

The TeamThe Team

Emily Conklin Director of

Communications

Phil BeckmanPartners in Education

Specialist

Adam J. Bennett Communications

Associate Coordinator

Jerhea Nail Executive Director

of Communications & Government Relations

Rachel Bobbitt Communications

and Web Specialist

Cindy Metting Administrative Assistant to Executive Director

Karen Wiechman Communications

Secretary

Department FunctionsDepartment Functions• The NET (Northwest Educational

Television)

• Media Relations

• Marketing Materials and Publications

• District Website, Social Media and Mobile App

• Public Information Requests

• District Events

• District Recognition Programs

• Support and Assist Campuses/ Departments

What’s New?What’s New?• Mobile App – Phase I and II

• Interactive Annual Report

• VIPS – Volunteer Management System

• Ambassador Program

• Texting

We Have an App for That!

• Apple and Android devices

• Released in October/January

• 9,326 downloads

• This number has doubled since January between the release of Phase 1 and 2.

Website StatisticsWebsite StatisticsWeek of April 28-May 2:

•88,555 Visits

•96,429 Page views

•78,112 Targeted visits

In Two Years Time…

•8,764,949 Visits

•9,670,487 Page views

•7,792,997 Targeted visits

Subscribe for News Subscribe for News UpdatesUpdates

•News, Announcements, The Source Staff Newsletter

•Trained campuses and departments on Constant Contact

•Improved organization of group email lists, statistics, etc.

Like or Follow Us!Like or Follow Us!Maintain Social Media Sites and Photo Gallery

6,109 fans

like us!

5,936 followers!

35,812 views on YouTube!

174 subscribers

The NET – The NET – Northwest Educational TelevisionNorthwest Educational Television

Regular Video On-Demand Segments• Got Growth? (construction and bond

updates)• Kids Come First, a newscast featuring our

AMAT students. • What’s the Buzz? (features district news)• NET Beats (music videos on educational

topics)• Creating new look for The NET (five year

marketing)• Feature to come: Where Are They Now?

Media RelationsMedia Relations

In the News…• Approximately 100 stories in the news (not

including sports)• Implemented news monitoring service• Provided media crisis training for 80

administrators in two years.• Encourage visits to online newsroom

• www.nisdtx.org/newsroom

How do we support How do we support campus campus

communications?communications?• Share good news throughout the district and to local media.

Encourage use of online “Tell Us Your News” form.

• Support campus personnel in crises and emergencies.

• Provide training/staff development/ encouragement.

Support and Assist Support and Assist OthersOthers• Write messages to include on

campus/department web pages• Prepare scripts for School

Messenger• Provide district-wide messages for

campus newsletters• Support others with publication

design and special printing• Respond to the online “Tell Us Your

News” form and campus communications requests.

Survey Says…Survey Says…• Parent Survey in February 2013

• 2,500 responses• 94% feel safe at school• 90% feel adequately informed

• Staff Survey in December 2013• 71% response rate• 90% positive response rate• 97% agree they are proud to work

for NISD.• Next survey in 2015

• Parent Survey in 2014-15

Partners in EducationPartners in Education• School Supply Drive helped more than 850

students• Angel Tree provided gifts for more than 680

students• Hosted 406 readers at Northwest Reads• Lakeview Elementary volunteers logged 8,605

hours from July to April, equivalent to $201,357• 4,752 Total PTA Members

Partners in EducationPartners in EducationMajor Initiatives/Events• Stuff the Bus and Back to School Fair• Northwest READS – largest number of

readers to date• United Way Campaign – raised

$52,018• Total Number of Volunteer Hours – 205,079

Partners in EducationPartners in EducationMajor Initiatives/Events• Faith-Based Rally – Approximately 50

attendees• PIE Campus of the Year Award• Partnered and coordinated with TMS

for Speeding to Read Challenge – 6,600

students

Partners in EducationPartners in Education

• Volunteer Applications2008-2009: 6,5002013-2014: 7,355

• Mentors 2008-2009: 132013-2014: 52

• Partnerships 2008-2009: 102013-2014: 66

Public Information Public Information RequestsRequestsTexas Government Code, Chapter 552

• The public has the right to government records

• We may NOT ask why the requestor wants the record

• We must respond promptly, within 10 working days

Process • Submit request in writing• Research information, provide

response/materials, or seek AG ruling within 10 days

• Consult with district lawyers and Attorney General as necessary

District EventsDistrict EventsEvent Date Attendees

Convocation August 22, 2013 1,800+

Gold Card Luncheon September 24, 2013

220

Wayne A. Cox Dedication Ceremony

November 7, 2013

350

Kelly W. Box Renaming Ceremony

November 17, 2013

400+

Leadership NISD 9 monthly meetings

38

Connection Luncheon March 6, 2014 135

Inspire Celebration May 30, 2014 TBD

Leadership NISD and Ambassadors

Leadership Ambassadors39 Community Graduates

Leadership Ambassadors 74 Staff Graduates

Leadership NISD38 Participants

Gold Card LuncheonGold Card Luncheon

School Dedication School Dedication CeremoniesCeremonies

Connection LuncheonConnection Luncheon

Communications Communications Department Awards Department Awards

and Recognitionand Recognition• TSPRA – Texas School Public Relations Association

• 9 Gold Star Awards • 5 Silver Star Awards • 2 Bronze Star Award • 1 Best in Category in 2014• 1 Crystal Certificate of Merit for Bond

Election 2012

Communications Communications Department Awards Department Awards

and Recognitionand Recognition• NSPRA – National School Public Relations Association

• Golden Achievement Award for 2012 Bond Election• Two Awards of Merit – Videos• Two Honorable Mentions – Website and Annual

Report

Coming Soon…Coming Soon…• Data Dashboard to reflect

Community Based Accountability

Data DashboardData Dashboard

Coming Soon…Coming Soon…• Data Dashboard to reflect

Community Based Accountability

• Mobile Responsive Website• Planning ahead for Eaton

High School• Recognition Programs for

Staff

District Effectiveness ReportDistrict Effectiveness Report

CommunicationsCommunications

May 12, 2014May 12, 2014